<h1>Add Crowdfunding Capabilities to Your Site</h1>
<p>Add crowdfunding capabilities to your site with <strong>Crowdfunding Pro for WooCommerce</strong>. Crowdfunding gives your store special options to gather funds.</p>
<p><strong>Fundraise for charitable giving</strong></p>
<ul>
<li>Fundraise for a non-profit.</li>
<li>Raise money for an individual or a group in need.</li>
</ul>
<p><strong>Use Crowdfunding for purchases</strong></p>
<ul>
<li>Allow multiple shoppers to contribute to the purchase of merchandise. For instance, individuals could contribute various amounts to the purchase of musical instruments for a children’s orchestra. Or siblings can come together to buy an anniversary gift for their parents.</li>
</ul>
<p><strong>Raise funds for new projects</strong></p>
<ul>
<li>Ask customers to help fund a new product you are developing or one that’s their idea.</li>
</ul>
<h2><strong>Features</strong></h2>
<ul>
<li>Works for members and guests</li>
<li>Includes two crowdfunding campaign charging types
<ul>
<li>Charge contribution immediately</li>
<li>Charge contribution on campaign completion</li>
</ul>
</li>
<li>Crowdfunding Campaign types
<ul>
<li>Fundraising campaign</li>
<li>Product purchase campaign</li>
<li>Project funding campaign</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods
<ul>
<li>End when the campaign reaches its goal amount</li>
<li>End on a specified date</li>
<li>End on reaching goal amount or a date (whichever comes first)</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods for Product Purchase Campaign,
<ul>
<li>End on Reaching Quantity</li>
<li>End on Reaching Quantity / Date</li>
</ul>
</li>
<li>The campaign never ends (charge immediately campaigns)</li>
<li>Contribution amount input methods
<ul>
<li>Editable textbox</li>
<li>Non-editable textbox</li>
<li>Predefined buttons</li>
<li>Predefined list box</li>
</ul>
</li>
<li>Option to set Recommended Contribution Amount</li>
<li>Option to set Minimum & Maximum Contribution Amount</li>
<li>Contribution amounts can be sent to the campaign creator directly from the site(Using a PayPal account)</li>
<li>Option for the site admin to charge a commission from the contributions</li>
<li>Using Frontend Form submission, you can allow the user to create campaigns</li>
<li>Option for the site admin to review the campaign & approve or directly approve the campaign for the users(using Frontend Form submission)</li>
<li>Offer perks for the Crowdfunding campaign to contributors</li>
<li>Option for the Site Admin to optionally include tax costs for Crowdfunding contributions</li>
<li>You can set any number of perks to the contribution</li>
<li>Allow users to mark them as Anonymous on the checkout page</li>
<li>Option to redirect the contribution directly checkout page</li>
<li>Include or exclude the user or user roles for a campaign contribution</li>
<li>Option available to hide progress bar in shop & campaign product page</li>
<li>Option available to hide all the completed campaign products on the shop page</li>
<li>Email notifications available for both users and Site Admin</li>
<li>Shortcodes available to display campaign products</li>
<li>Customizable messages and frontend labels</li>
<li>Display user created campaigns(My Campaigns) on their My Account page</li>
<li>Separate Post table for site admin to track the crowdfunding campaigns</li>
</ul>
<h2><strong>Benefits</strong></h2>
<p><strong>Learn about your customers</strong></p>
<p>Get to know your customers better. Crowdfunding tells you what is important to them.</p>
<p><strong>Lower new product development costs</strong></p>
<p>Ask customers to contribute to the development of products they want.</p>
<h2><strong>How it Works</strong></h2>
<h3><strong>Campaign types</strong></h3>
<p>There are two basic types of Crowdfunding campaigns.</p>
<p><strong>Charge immediately campaigns</strong></p>
<p>Campaign contributions are charged when the user contributes.</p>
<p><strong>Charge on campaign completion campaigns</strong></p>
<p>Users are not charged at the time of contribution. They are charged when the campaign goal is reached. If the campaign goal is not reached, they are not charged.</p>
<h3><strong>Fundraising campaigns</strong></h3>
<p>The workflow of fundraising campaigns is:</p>
<p>Once the campaign is set up and configured, the campaign will be ready for contributions. When customers land on the Campaign page they will see the following details.</p>
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>Campaign end date (if applicable)</li>
</ul>
<figure id="attachment_18734000270483" aria-describedby="caption-attachment-18734000270483" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270483 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-before-contribution.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270483" class="wp-caption-text"><strong>Crowdfunding product page</strong></figcaption></figure>
<ul>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
</ul>
<figure id="attachment_18734003742791" aria-describedby="caption-attachment-18734003742791" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742791 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-cart-page-2.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742791" class="wp-caption-text"><strong>Crowdfunding product in cart</strong></figcaption></figure>
<ul>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
</ul>
<figure id="attachment_18734003742805" aria-describedby="caption-attachment-18734003742805" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742805 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-after-contribution-3.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742805" class="wp-caption-text"><strong>Raised amount info on product page</strong></figcaption></figure>
<ul>
<li>The campaign will close based on the conditions set in the product.</li>
</ul>
<h3><strong>Product purchase campaigns</strong></h3>
<p>The workflow of Product purchase campaigns are as follows:</p>
<p>Once the campaign is set up and configured, the campaign will be ready for contributions. When the customer lands on the Campaign page they will see the following details.</p>
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>The campaign end date (if applicable)</li>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
<li>The campaign will close based on the condition set in the product. Once the campaign closes, and the campaign goal amount is reached an order will be created for the product linked to the campaign. The order will be assigned to the campaign creator.</li>
<li>The campaign creator will receive the product.</li>
</ul>
<h3><strong>Admins review campaigns</strong></h3>
<p>Site admins can review crowdfunding campaigns by going to <strong>WooCommerce > Crowdfunding Pro. </strong>Within this section, site admins can review created campaigns.</p>
<figure id="attachment_18734000270481" aria-describedby="caption-attachment-18734000270481" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270481 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-campaigns.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270481" class="wp-caption-text"><strong>Admin crowdfunding campaign list</strong></figcaption></figure>
<ul>
<li>Site admins can also view the contributors’ details when they go to the View Details section.</li>
</ul>
<figure id="attachment_18734000270482" aria-describedby="caption-attachment-18734000270482" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734000270482 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-contributors.png?w=620" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734000270482" class="wp-caption-text"><strong>Admin crowdfunding campaign contributors list</strong></figcaption></figure>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>

Crowdfunding Pro

<p>Create and run crowdfunding campaigns in your WooCommerce store with Crowdfunding Pro for WooCommerce.</p>

<p>Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.</p>
<p>With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your <a href="https://business.pinterest.com/" target="_blank" rel="noopener">Pinterest business account</a>. Your entire catalog will become browsable on Pinterest!</p>
<hr />
<h2>Open-minded and undecided</h2>
<p>People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded<sup>1</sup>. Content from brands doesn’t interrupt on Pinterest — it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.</p>
<p>We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.</p>
<p><a href="https://business.pinterest.com/en/shopping/" target="_blank" rel="noopener">Learn more about Shopping on Pinterest</a>.</p>
<p><img class="alignnone size-full wp-image-18734000316269" src="https://woocommerce.com/wp-content/uploads/2021/10/Shop_your_board-US.gif" alt="Pinterest Shop tab" width="980" height="653" /></p>
<hr />
<h2>Set up your foundation</h2>
<h3>Connect your account</h3>
<p>Install the extension and connect your account to quickly publish product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.</p>
<h3>Catalogs</h3>
<p>Turn your entire product catalog into browsable product Pins, all at once.</p>
<p><img class="alignnone size-full wp-image-18734000313334" src="https://woocommerce.com/wp-content/uploads/2021/10/Pinterest-product-tags.png" alt="Pinterest product tagging" width="980" height="1029" /></p>
<p><img class="alignnone size-full wp-image-8688791" src="https://woocommerce.com/wp-content/uploads/2021/10/image_catalogs.png" alt="Pinterest Catalog for WooCommerce" width="980" height="434" /></p>
<h3>Pinterest tag</h3>
<p>Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.</p>
<p>Consider longer attribution windows to capture shoppers who take more time to convert.</p>
<p><img class="alignnone size-full wp-image-8688795" src="https://woocommerce.com/wp-content/uploads/2021/10/image_pinterest_tag.png" alt="Pinterest tag setup in WooCommerce" width="980" height="456" /></p>
<h3 id="h-conversions-api">Conversions API</h3>
<p>Maximize conversions and minimize complexity with the <strong>Pinterest Conversions API</strong>. Track your ad performance across channels, optimize campaigns, and improve your return on investment (ROI). Get the full data picture and see more impact.</p>
<p><a href="https://business.pinterest.com/capi/" target="_blank" rel="noopener">Learn more about the Conversions API</a>.</p>
<hr />
<h2>Build brand loyalty</h2>
<p>People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.</p>
<p>Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.</p>
<h2>Verified Merchant Program</h2>
<p>People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.</p>
<h2>More about Pinterest</h2>
<p>Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.</p>
<hr />
<h2>To connect your WooCommerce store to Pinterest:</h2>
<ol>
<li>Download, install, and activate the extension in your store.</li>
<li>From your WP Admin dashboard, navigate to <em>Marketing > Pinterest</em>, then click <strong>Get started</strong>.</li>
<li>Follow the prompts to create and/or connect your Pinterest Business account.</li>
<li>Sync your products to Pinterest and add the <strong>Save to Pinterest</strong> button to your site.</li>
<li>Enjoy more revenue as you connect with and reach more customers.</li>
</ol>
<p style="font-size: 12px"><sup>1</sup> Pinterest analysis, English searches, April 2020</p>

Pinterest

<p>Get your products in front of Pinterest users searching for ideas and things to buy. Connect your WooCommerce store to make your entire catalog browsable.</p>

Crowdfunding Pro vs Pinterest