<h1>Customize Your Store’s Permalinks</h1>
Custom Permalinks for WooCommerce helps you set up any URL you want for your store. For instance, use a custom choice like site.com/category-name/product-name path instead of an assigned URL.
Use Custom Permalinks for WooCommerce if you:
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
Remove /product-category/ from store permalinks, so the category slug is right after the domain name.
<img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" />
<h3>/product/</h3>
Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.
<h3>Manage product permalinks for each product separately</h3>
Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. 
<img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" />
 
<h3>Replace /product-category/ with a category slug</h3>
Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:
site.com/laptops/mackbook-pro
Create an entire product path using the parent category (if the product places in the second-level category), for instance:
site.com/electronics/laptops/mackbook-pro
That may make your product URL easier to understand for crawlers.
<img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" />
<h3>Add or remove /shop/ base</h3>
You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.
<h3>Auto 301 redirects</h3>
If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.
<h3>Auto ‘rel = canonical’</h3>
The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.
<h3>Add any extension at the end of your URL</h3>
Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.
<img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" />
<h3>Choose a SKU to replace a regular product slug</h3>
If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.
<img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" />
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.
<h3>Sitemap</h3>
Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.
<h3>Create these URLs</h3>
You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.
Product-based permalinks 
<code>yoursite.com/mackbook 
yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php 
yoursite.com/laptops/mackbook 
yoursite.com/electronics/laptops/mackbook 
yoursite.com/shop/laptops/mackbook 
yoursite.com/electronics/laptops/481923-sku (SKU instead of regular slug) 
yoursite.com/electronics/laptops/481923-sku.html 
</code>
Category-based permalinks 
<code>yoursite.com/laptops 
yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php 
yoursite.com/electronics/laptops 
yoursite.com/shop/electronics/laptops 
yoursite.com/electronics/laptops.html 
</code>
Many other combinations are available to you in Custom Permalinks for WooCommerce plugin’s settings. 
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /> 
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" />

Custom Permalinks

Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.

Boost your WooCommerce store’s visibility with Rich Snippets for WooCommerce. This powerful extension helps search engines understand your products better, improving rankings and click-through rates.
This means customers can quickly see important details like price and availability before even visiting your store. As a result, you get better visibility, more clicks, and higher chances of making a sale.
This way, you can experience a significant boost in your rankings and conversion rates as you leverage the power of this extension.
<h2>Key Features of Rich Snippets & Schema Markup</h2>
<ul>
<li style="font-weight: 400">Show business details, contact info, and location in search results.</li>
<li style="font-weight: 400">Highlight products, images, articles, events, FAQs, and recipes.</li>
<li style="font-weight: 400">Enable carousel, search box, breadcrumbs, and social links.</li>
<li style="font-weight: 400">Add schema for homepage, books, courses, and videos.</li>
<li style="font-weight: 400">Improve product listings with advanced schema markup.</li>
<li style="font-weight: 400">Display business name, logo, description, price, and timings.</li>
<li style="font-weight: 400">Enhance navigation with breadcrumb trails and structured data.</li>
</ul>
Note: Rich Snippets take a minimum of 3 to 12 weeks to appear in search results as it depends on Google. <a href="https://webmasters.stackexchange.com/questions/88695/how-much-time-does-google-take-to-display-rich-snippet-of-a-web-page">Source</a> 

<h2>Present Your Organizational Excellence in SERPs: 
</h2>
Display your business name, logo, description, URL, price, timings, and location effortlessly by simply enabling schema in WooCommerce. Moreover, you can go beyond to showcase your esteemed team members with the freedom to add or remove as needed.
<img class="aligncenter wp-image-18734002416401 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Organization.png" alt="Rich Snippets for WooCommerce" width="1145" height="727" />
 
<h2>Enhance Navigation with Breadcrumbs:</h2>
Rich Snippets & Schema Markup allows you to seamlessly enable breadcrumbs on your product and service pages to enhance user experience and provide a strategic advantage for your SEO endeavors.
<img class="aligncenter wp-image-18734002416409 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Breadcrumb.png" alt="Improve site navigation." width="746" height="192" />
 
<h2>Captivate Customers with Product Schema:</h2>
Our extension helps you create a  product schema for WooCommerce products that shows important details like name, price, description, SKU, stock status, ratings, and reviews. This makes it easier for customers to understand your products and increases conversion rates.
<img class="aligncenter wp-image-18734002416421 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Product-Schema.png" alt="Rich Snippets for WooCommerce: Highlight product details." width="781" height="207" />
 
<h2>Engage Readers with Book Schema:</h2>
The Rich Snippets extension for WooCommerce now includes advanced Book Schema settings at both general and product levels. It allows customizing product schema with details like author, edition, format, published date, publisher, ISBN, and abridged status for better search visibility.
<img class="aligncenter wp-image-18734002416427 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Book.png" alt="WooCommerce Rich Snippets: Display book metadata." width="707" height="503" />
<h2>Indulge Audiences with Recipe Schema:</h2>
This extension allows you to enable recipe schema on your restaurant website, enriching individual recipe listings with name, author, cook time, published date, description, image URL, instructions, and yield. Savor an amplified audience interest.
<img class="aligncenter wp-image-18734002416436 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/recipe.png" alt="Rich Snippets for WooCommerce: Show recipe schema details." width="703" height="191" />
 
<h2>Unleash Product Appeal with Carousel Schema:</h2>
Enable carousel schema to display products with images in a slider within search results. This makes your store more appealing and encourages users to explore. Note: This schema works at the general level.
<img class="aligncenter wp-image-18734002416444 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Carousel.png" alt="WooCommerce Rich Snippets: Feature products in a carousel Schema." width="698" height="285" />
<h2>Elevate Articles in Rich Snippets:</h2>
Enable article schema with this snippets extension, including the article’s name, author, published date, and main headline. Immerse readers with headlines, images, and descriptive snippets, gaining prominence in Google’s top stories.
<img class="aligncenter wp-image-18734002416447 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Article.png" alt="WooCommerce Rich Snippets: Feature products in a carousel Schema." width="710" height="473" />
<h2>Empower Courses with Schema:</h2>
Rich Snippets for WooCommerce helps make courses more visible to potential learners. By Using Course Schema you can display key details like course name, description, published date, and provider’s name in search results.
<img class="aligncenter wp-image-18734002416456 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/Course-Schema.png" alt="WooCommerce Rich Snippets: Highlight online courses." width="600" height="587" />
 
<h2>Boost Traction with FAQs on SERP:</h2>
You can transform search listings with FAQ schema, presenting frequently asked questions with Rich Snippets & Schema Markup. It will improve engagement, provide quick answers, and cultivate interest. Moreover, you can add, edit, or remove questions seamlessly.
<img class="aligncenter wp-image-18734002416469 size-full" src="https://woocommerce.com/wp-content/uploads/2019/11/FAQ.png" alt="Rich Snippets for WooCommerce: Show FAQs in search results." width="653" height="249" />
 
<h2>Benefits:</h2>
<ul>
<li style="font-weight: 400">Elevate your digital presence</li>
<li style="font-weight: 400">Enrich customer engagement</li>
<li style="font-weight: 400">Drive conversions through advanced schema markup</li>
<li style="font-weight: 400">Boost brand visibility with structured data</li>
<li style="font-weight: 400">Enhance search rankings for better discoverability</li>
<li style="font-weight: 400">Attract more clicks with rich search results</li>
<li style="font-weight: 400">Strengthen credibility with review and rating snippets</li>
<li style="font-weight: 400">Optimize content for diverse schema types</li>
</ul>

Rich Snippets & Schema Markup

Add schema markup to your product listings to make them stand out in search results. Show important details clearly and attract more customers with ease!

Custom Permalinks vs Rich Snippets & Schema Markup