<h1>Customize Your Store’s Permalinks</h1>
<p><strong>Custom Permalinks for WooCommerce</strong> helps you set up any URL you want for your store. For instance, use a custom choice like <em>site.com/category-name/product-name</em> path instead of an assigned URL.</p>
<p>Use Custom Permalinks for WooCommerce if you:</p>
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
<p>Remove /product-category/ from store permalinks, so the category slug is right after the domain name.</p>
<p><img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" /></p>
<h3>/product/</h3>
<p>Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.</p>
<h3><span style="font-weight: 400"><strong>Manage product permalinks for each product separately</strong></span></h3>
<p><span style="font-weight: 400">Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. </span></p>
<p><img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" /></p>
<p> </p>
<h3>Replace /product-category/ with a category slug</h3>
<p>Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:</p>
<p><em>site.com/laptops/mackbook-pro</em></p>
<p>Create an entire product path using the parent category (if the product places in the second-level category), for instance:</p>
<p><em>site.com/electronics/laptops/mackbook-pro</em></p>
<p>That may make your product URL easier to understand for crawlers.</p>
<p><img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" /></p>
<h3>Add or remove /shop/ base</h3>
<p>You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.</p>
<h3>Auto 301 redirects</h3>
<p>If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.</p>
<h3>Auto ‘rel = canonical’</h3>
<p>The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.</p>
<h3>Add any extension at the end of your URL</h3>
<p>Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.</p>
<p><img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" /></p>
<h3>Choose a SKU to replace a regular product slug</h3>
<p>If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.</p>
<p><img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" /></p>
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
<p>Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.</p>
<h3>Sitemap</h3>
<p>Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.</p>
<h3>Create these URLs</h3>
<p>You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.</p>
<p><strong>Product-based permalinks</strong><br />
<code><em>yoursite.com/mackbook</em><br />
<em>yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php</em><br />
<em>yoursite.com/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/mackbook</em><br />
<em>yoursite.com/shop/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/481923-sku </em>(SKU instead of regular slug)<br />
<em>yoursite.com/electronics/laptops/481923-sku.html</em><br />
</code></p>
<p><strong>Category-based permalinks</strong><br />
<code><em>yoursite.com/laptops</em><br />
<em>yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php</em><br />
<em>yoursite.com/electronics/laptops</em><br />
<em>yoursite.com/shop/electronics/laptops</em><br />
<em>yoursite.com/electronics/laptops.html</em><br />
</code></p>
<p>Many other combinations are available to you in <strong>Custom Permalinks for WooCommerce</strong> plugin’s settings.<br />
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /><br />
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" /></p>

Custom Permalinks

<p>Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.</p>

<h2 class="font-600 text-xl font-bold wp-block-heading">Key Benefits</h2>
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li class="whitespace-normal break-words"><strong>Lightning-Fast Performance</strong> – Improve your page loading times by moving tracking tags to our optimized server infrastructure</li>
<li class="whitespace-normal break-words"><strong>Enhanced Tracking Accuracy</strong> – Achieve up to 100% tracking accuracy with first-party cookies and server-to-server tracking</li>
<li class="whitespace-normal break-words"><strong>Privacy Compliance Made Easy</strong> – Take full control of your data flow to meet privacy regulations while maintaining tracking quality</li>
<li class="whitespace-normal break-words"><strong>Cost-Effective Solution</strong> – Start with just $15/month and scale automatically as your needs grow, with no event limits</li>
</ul>
<h3 class="font-600 text-lg font-bold">Enterprise-Grade Infrastructure, Startup-Friendly Price</h3>
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li class="whitespace-normal break-words">3 global data centers ensuring minimal latency</li>
<li class="whitespace-normal break-words">High-availability setup with automatic scaling</li>
<li class="whitespace-normal break-words">24/7 monitoring and health checks</li>
<li class="whitespace-normal break-words">Full support for native GTM preview container</li>
</ul>
<h3 class="font-600 text-lg font-bold">Ready-to-Use GTM Presets</h3>
<p class="whitespace-pre-wrap break-words">Save hours of setup time with our pre-configured solutions:</p>
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li class="whitespace-normal break-words">Complete eCommerce event tracking</li>
<li class="whitespace-normal break-words">Pre-built triggers and variables</li>
<li class="whitespace-normal break-words">Optimized tag configurations</li>
<li class="whitespace-normal break-words">One-click import to your GTM</li>
</ul>
<h3 class="font-600 text-lg font-bold">Seamless Integration with Major Platforms</h3>
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li style="list-style-type: none">
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li class="whitespace-normal break-words">Google Analytics 4</li>
<li class="whitespace-normal break-words">Google Ads Enhanced Conversions</li>
</ul>
</li>
</ul>
<ul class="-mt-1 list-disc space-y-2 pl-8">
<li class="whitespace-normal break-words">Facebook Conversions API</li>
<li class="whitespace-normal break-words">Custom tracking solutions</li>
</ul>

Server GTM Hosting

<p>Transform your website tracking with affordable, reliable Google Tag Manager server-side hosting with predefined GTM presets. Get started in minutes and boost your site’s performance from $15/month.</p>

Custom Permalinks vs Server GTM Hosting