<h1>Customize Your Store’s Permalinks</h1>
<p><strong>Custom Permalinks for WooCommerce</strong> helps you set up any URL you want for your store. For instance, use a custom choice like <em>site.com/category-name/product-name</em> path instead of an assigned URL.</p>
<p>Use Custom Permalinks for WooCommerce if you:</p>
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
<p>Remove /product-category/ from store permalinks, so the category slug is right after the domain name.</p>
<p><img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" /></p>
<h3>/product/</h3>
<p>Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.</p>
<h3><span style="font-weight: 400"><strong>Manage product permalinks for each product separately</strong></span></h3>
<p><span style="font-weight: 400">Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. </span></p>
<p><img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" /></p>
<p> </p>
<h3>Replace /product-category/ with a category slug</h3>
<p>Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:</p>
<p><em>site.com/laptops/mackbook-pro</em></p>
<p>Create an entire product path using the parent category (if the product places in the second-level category), for instance:</p>
<p><em>site.com/electronics/laptops/mackbook-pro</em></p>
<p>That may make your product URL easier to understand for crawlers.</p>
<p><img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" /></p>
<h3>Add or remove /shop/ base</h3>
<p>You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.</p>
<h3>Auto 301 redirects</h3>
<p>If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.</p>
<h3>Auto ‘rel = canonical’</h3>
<p>The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.</p>
<h3>Add any extension at the end of your URL</h3>
<p>Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.</p>
<p><img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" /></p>
<h3>Choose a SKU to replace a regular product slug</h3>
<p>If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.</p>
<p><img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" /></p>
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
<p>Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.</p>
<h3>Sitemap</h3>
<p>Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.</p>
<h3>Create these URLs</h3>
<p>You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.</p>
<p><strong>Product-based permalinks</strong><br />
<code><em>yoursite.com/mackbook</em><br />
<em>yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php</em><br />
<em>yoursite.com/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/mackbook</em><br />
<em>yoursite.com/shop/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/481923-sku </em>(SKU instead of regular slug)<br />
<em>yoursite.com/electronics/laptops/481923-sku.html</em><br />
</code></p>
<p><strong>Category-based permalinks</strong><br />
<code><em>yoursite.com/laptops</em><br />
<em>yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php</em><br />
<em>yoursite.com/electronics/laptops</em><br />
<em>yoursite.com/shop/electronics/laptops</em><br />
<em>yoursite.com/electronics/laptops.html</em><br />
</code></p>
<p>Many other combinations are available to you in <strong>Custom Permalinks for WooCommerce</strong> plugin’s settings.<br />
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /><br />
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" /></p>

Custom Permalinks

<p>Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.</p>

<p>Most SEO plugins overwhelm you with settings and options that make simple tasks feel complicated. Slim SEO Pro gives you the tools that actually move the needle, set up in minutes, not hours.</p>
<ul class="wccom-tick-list-primary">
<li>Tell Google exactly what your content is about with structured data (schema markup)</li>
<li>Build and monitor internal links between your pages</li>
<li>Find and fix broken links before they hurt your rankings</li>
<li>See how your site performs in Google Search, right inside WordPress</li>
<li>Get real-time writing tips to improve your content as you type</li>
<li>Works with any SEO plugin – no switching required</li>
</ul>
<h2>Get found with schema markup</h2>
<p><img class="alignnone wp-image-18734006577979 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/local-business-schema.png" alt="Visual schema builder" width="1550" height="1286" /></p>
<p>Search engines reward sites that give them clear, structured information. Slim SEO Pro’s <strong>visual schema builder</strong> lets you describe your content – products, articles, local businesses, events, and more – in a way Google understands, without writing a single line of code.</p>
<p><img class="alignnone wp-image-18734006577980 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/list-of-schemas.png" alt="Complete list of schemas" width="1550" height="1270" /></p>
<p>Choose from <strong>30+ schema types</strong>, connect them to your <strong>dynamic data</strong> like post fields or custom fields, and Slim SEO Pro handles the rest. If you already have <strong>custom JSON-LD</strong>, paste it right in.</p>
<p><img class="alignnone wp-image-18734006577983 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/custom-json-ld.png" alt="Custom JSON-LD" width="1636" height="1356" /></p>
<h2>Keep your links healthy and working</h2>
<p><img class="alignnone wp-image-18734006577984 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/link-reports.png" alt="Real-time link reports" width="1832" height="1735" /></p>
<p>A broken link is a lost visitor. Slim SEO Pro <strong>scans every link</strong> on your site and gives you a clear picture of what’s working and what’s not. When something breaks, <strong>fix it in bulk</strong> with a few clicks. When you change a post URL, it <strong>automatically updates all links pointing to it</strong> – so nothing falls through the cracks.</p>
<p><img class="alignnone wp-image-18734006577985 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/bulk-update-links.png" alt="Update links in bulk" width="1688" height="1448" /></p>
<p>It also <strong>suggests relevant internal links</strong> as you write, helping you connect your content naturally and improve how search engines crawl your site.</p>
<p><img class="alignnone wp-image-18734006577988 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/link-suggestions.png" alt="Automatic link suggestions" width="1672" height="1330" /></p>
<h2>Understand your search performance</h2>
<p><img class="alignnone wp-image-18734006577991 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/report-performance.png" alt="Performance report" width="2428" height="1436" /></p>
<p>Instead of switching between WordPress and <strong>Google Search Console</strong>, Slim SEO Pro brings your most important search data directly into your dashboard. See <strong>which keywords drive traffic</strong>, <strong>how individual pages perform</strong> in search results, and where your biggest opportunities for improvement are.</p>
<p><img class="alignnone wp-image-18734006577992 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/report-keywords-details.png" alt="Keyword report" width="2430" height="1580" /></p>
<h2>Write better content, faster</h2>
<p><img class="alignnone wp-image-18734006577994 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/writing-assistant.png" alt="Writing assistant" width="932" height="574" /></p>
<p>The built-in writing assistant gives you <strong>live feedback while you write</strong> – flagging missing keywords (works with <strong>multiple keywords</strong>), thin content, image issues, and readability problems before you hit publish.</p>
<p><img class="alignnone wp-image-18734006577995 size-full" src="https://woocommerce.com/wp-content/uploads/2026/05/writing-assistant-2.png" alt="Writing assistant 2" width="932" height="574" /></p>
<h2>Built for everyone, powerful enough for experts</h2>
<p>You don’t need to be an SEO expert to use Slim SEO Pro. The interface feels native to WordPress – familiar, clean, and straightforward. There’s no steep learning curve, no jargon-heavy dashboards, and no settings you’ll never touch.</p>
<p>At the same time, it’s built to handle complex sites: custom post types, large content archives, and deep Meta Box or ACF field integrations are all fully supported.</p>
<div class="woo-sc-box normal  success ">Slim SEO Pro works alongside any SEO plugin – Slim SEO, Yoast, Rank Math, or others. No need to start over.</div>

Slim SEO Pro

<p>A lightweight WordPress SEO plugin that adds advanced schema markup, link management, and content optimization – powerful technical SEO features, done simply and without the bloat.</p>

Custom Permalinks vs Slim SEO Pro