<h1>Customize Your Store’s Permalinks</h1>
<p><strong>Custom Permalinks for WooCommerce</strong> helps you set up any URL you want for your store. For instance, use a custom choice like <em>site.com/category-name/product-name</em> path instead of an assigned URL.</p>
<p>Use Custom Permalinks for WooCommerce if you:</p>
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
<p>Remove /product-category/ from store permalinks, so the category slug is right after the domain name.</p>
<p><img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" /></p>
<h3>/product/</h3>
<p>Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.</p>
<h3><span style="font-weight: 400"><strong>Manage product permalinks for each product separately</strong></span></h3>
<p><span style="font-weight: 400">Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. </span></p>
<p><img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" /></p>
<p> </p>
<h3>Replace /product-category/ with a category slug</h3>
<p>Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:</p>
<p><em>site.com/laptops/mackbook-pro</em></p>
<p>Create an entire product path using the parent category (if the product places in the second-level category), for instance:</p>
<p><em>site.com/electronics/laptops/mackbook-pro</em></p>
<p>That may make your product URL easier to understand for crawlers.</p>
<p><img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" /></p>
<h3>Add or remove /shop/ base</h3>
<p>You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.</p>
<h3>Auto 301 redirects</h3>
<p>If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.</p>
<h3>Auto ‘rel = canonical’</h3>
<p>The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.</p>
<h3>Add any extension at the end of your URL</h3>
<p>Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.</p>
<p><img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" /></p>
<h3>Choose a SKU to replace a regular product slug</h3>
<p>If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.</p>
<p><img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" /></p>
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
<p>Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.</p>
<h3>Sitemap</h3>
<p>Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.</p>
<h3>Create these URLs</h3>
<p>You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.</p>
<p><strong>Product-based permalinks</strong><br />
<code><em>yoursite.com/mackbook</em><br />
<em>yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php</em><br />
<em>yoursite.com/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/mackbook</em><br />
<em>yoursite.com/shop/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/481923-sku </em>(SKU instead of regular slug)<br />
<em>yoursite.com/electronics/laptops/481923-sku.html</em><br />
</code></p>
<p><strong>Category-based permalinks</strong><br />
<code><em>yoursite.com/laptops</em><br />
<em>yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php</em><br />
<em>yoursite.com/electronics/laptops</em><br />
<em>yoursite.com/shop/electronics/laptops</em><br />
<em>yoursite.com/electronics/laptops.html</em><br />
</code></p>
<p>Many other combinations are available to you in <strong>Custom Permalinks for WooCommerce</strong> plugin’s settings.<br />
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /><br />
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" /></p>

Custom Permalinks

<p>Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.</p>

<div class="woo-sc-box normal info">87% of consumers in the UK and the US find ads more trustworthy with the Trustpilot logo and star rating than without.<br /><strong style="font-size:12px">— Sirkin Research, “Trustpilot’s Impact on Advertisements”, September 2018</strong></div>
<h2>Trustpilot for WooCommerce</h2>
<p>Trustpilot is an open-to-all reviews platform where customers are heard by businesses, and where businesses can earn consumer trust. Grow your business with genuine content that comes directly from the people who matter most — your customers.</p>
<p>Trustpilot’s integration for WooCommerce lets merchants <strong>trigger service and product review invitations</strong> to customers automatically. Use our TrustBox tool to <strong>drag and drop reviews and ratings widgets</strong> on your site at key conversion points.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-1.png"><img class="alignnone wp-image-18734002627531 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-1.png" alt="" width="600" height="300" /></a></p>
<p><i>Use this extension to select settings for automated service and product review invitations.</i></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-2.png"><img class="alignnone wp-image-18734002627534 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-2.png" alt="" width="600" height="300" /></a></p>
<p><i>Drag-and-drop review widgets onto your WooCommerce storefront.</i></p>
<h2>Grow a trusted brand</h2>
<ul>
<li>Automatically invite your customers to <strong>share feedback at the ideal moment</strong>. More authentic content generated from your customers helps drive your SEO ranking <em>and</em> increases traffic to your site.</li>
<li><strong>Trustpilot is one of the world’s most visited sites</strong>, powered by 70 million reviewers, which means your business profile page can frequently appear on the first page of search engines.</li>
<li>Grow on Google with verified reviews that count toward Google Seller Ratings. Collect fresh product reviews to enhance your product pages and qualify for review snippets in organic search.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-3.png"><img class="alignnone wp-image-18734002627542 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-3.png" alt="" width="600" height="300" /></a></p>
<h2>Increase conversions and grow your revenue</h2>
<ul>
<li>Turn real reviews into real conversion drivers. Showcase your review content across your website when shoppers are actively looking to make a purchase decision.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-5.png"><img class="alignnone wp-image-18734002627541 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-5.png" alt="" width="600" height="300" /></a></p>
<ul>
<li>Get customers talking by sharing your reviews — in paid ads, email, social, and more. Give potential buyers the confidence they need throughout their journey.</li>
<li>Highlight your reviews in ad creatives without needing design skills (or even an in-house designer) with Trustpilot’s Image Generator..</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-6.png"><img class="alignnone wp-image-18734002627540 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-6.png" alt="" width="600" height="300" /></a></p>
<h3>Increase customer retention and maximize lifetime value</h3>
<ul>
<li>Learn from customers to optimize what works and identify areas for improvement. See trends in buyer sentiment to optimize across product inventory, customer service, shipping, price, and more.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-8.png"><img class="alignnone wp-image-18734002627538 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-8.png" alt="" width="600" height="300" /></a></p>
<ul>
<li>Prove that you take customer feedback seriously to turn first-time buyers into repeat customers, and repeat customers into your best advocates. See customer retention grow an average of 13%.</span></li>
<li>Keep buyers coming back with an ever-improving product selection. Product Attributes ratings help you understand your products from your customer’s point of view.</li>
</ul>
<h3>How Trustpilot combats fake reviews</h3>
<p>Integrity matters — yours and ours. Custom fraud-detection software and a full-time Content Integrity Team help protect your brand and the Trustpilot platform from fake reviews.</span></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-9.png"><img class="alignnone wp-image-18734002627537 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-9.png" alt="" width="600" height="300" /></a></p>
<p>A vast majority of Trustpilot reviews are genuine and a reflection of a real buying experience. But fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7, helping to detect suspicious reviews and remove those identified as fake.</p>
<p>Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-10.png"><img class="alignnone wp-image-18734002627536 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-10.png" alt="" width="600" height="300" /></a></p>
<h2>Get started with a free account</h2>
<p>Whether you’re just getting started or you’re already an expert at engaging and building trust with your customers, we can help. Whatever your company size and needs, Trustpilot gives you the power to <strong>get close to your customers</strong>, use their insights to <strong>create ever-improving experiences</strong> and <strong>drive your business forward</strong>.</p>
<p>A free account gives businesses the tools needed to start collecting, managing, and showcasing reviews:</p>
<ul>
<li>Automate 100 service or product review invitations per month.</li>
<li>Invite past customers to leave a review.</li>
<li>Use two TrustBox widgets to showcase review count and invite reviews on-site.</li>
<li>Respond to reviews.</li>
<li>Drive Google Seller Ratings.</li>
<li>See basic performance reports.</li>
<li>Receive support via email and Trustpilot’s Support Center.</li>
</ul>
<p><strong>Sign up for a Standard Plan</strong> to upgrade your profile page, invite more customer reviews, access the Customer Success team, learn from detailed review analysis, use more TrustBox widgets onsite, produce marketing assets, and get the option to upgrade with add-on modules.</p>
<p><a href="https://business.trustpilot.com/plans" target="_blank" rel="noopener">Learn more about Trustpilot’s plans and add-on modules</a>.</p>
<h2>Installation</h2>
<ol>
<li>Download the Trustpilot Reviews for WooCommerce extension.</li>
<li>In your store’s WP Admin dashboard, navigate to <em>Plugins > Add New</em>.</li>
<li>Install and activate the extension.</li>
<li><a href="https://help.trustpilot.com/s/article/Trustpilots-WooCommerce-integration?language=en_US#send-review-invitations" target="_blank">Set up automatic review invitations</a>.</li>
<li><a href="https://help.trustpilot.com/s/article/Trustpilots-WooCommerce-integration?language=en_US#add-or-delete-a-trustbox-widget" target="_blank">Add a TrustBox widget to your store</a>.</li>
</ol>

Trustpilot Reviews

<p>Collect and showcase verified reviews that customers trust.</p>

Custom Permalinks vs Trustpilot Reviews