<h1>Customize Your Store’s Permalinks</h1>
Custom Permalinks for WooCommerce helps you set up any URL you want for your store. For instance, use a custom choice like site.com/category-name/product-name path instead of an assigned URL.
Use Custom Permalinks for WooCommerce if you:
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
Remove /product-category/ from store permalinks, so the category slug is right after the domain name.
<img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" />
<h3>/product/</h3>
Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.
<h3>Manage product permalinks for each product separately</h3>
Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. 
<img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" />
 
<h3>Replace /product-category/ with a category slug</h3>
Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:
site.com/laptops/mackbook-pro
Create an entire product path using the parent category (if the product places in the second-level category), for instance:
site.com/electronics/laptops/mackbook-pro
That may make your product URL easier to understand for crawlers.
<img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" />
<h3>Add or remove /shop/ base</h3>
You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.
<h3>Auto 301 redirects</h3>
If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.
<h3>Auto ‘rel = canonical’</h3>
The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.
<h3>Add any extension at the end of your URL</h3>
Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.
<img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" />
<h3>Choose a SKU to replace a regular product slug</h3>
If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.
<img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" />
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.
<h3>Sitemap</h3>
Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.
<h3>Create these URLs</h3>
You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.
Product-based permalinks 
<code>yoursite.com/mackbook 
yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php 
yoursite.com/laptops/mackbook 
yoursite.com/electronics/laptops/mackbook 
yoursite.com/shop/laptops/mackbook 
yoursite.com/electronics/laptops/481923-sku (SKU instead of regular slug) 
yoursite.com/electronics/laptops/481923-sku.html 
</code>
Category-based permalinks 
<code>yoursite.com/laptops 
yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php 
yoursite.com/electronics/laptops 
yoursite.com/shop/electronics/laptops 
yoursite.com/electronics/laptops.html 
</code>
Many other combinations are available to you in Custom Permalinks for WooCommerce plugin’s settings. 
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /> 
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" />

Custom Permalinks

Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Make more money –  Faster loading times reduce bounce rates and increase the likelihood of visitors making purchases, boosting sales and revenue. Did you know that a site loading in 1 second has an <a href="https://wp-rocket.me/blog/website-load-time-speed-statistics/#b2c-conversion-rate" target="_blank" rel="noopener">ecommerce conversion rate</a> 2.5x higher than a site loading in 5 seconds?</li>
<li style="font-weight: 400">Improve SEO – Page speed is a ranking factor, as are Core Web Vitals grades. A fast WooCommerce can help improve your search engine rankings, driving more organic traffic to your store and increasing visibility to potential customers.</li>
<li style="font-weight: 400">Enhance user experience – A speedy WooCommerce makes a memorable first impression, enhances brand perception, and encourages visitors to explore further and come back.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Boost your site speed with the easiest performance extension</h2>
A super-fast online store is key to selling more and staying ahead of the competition. With WP Rocket, you can effortlessly speed up your WooCommerce site using its powerful yet simple features. You’ll save time and effort – no technical knowledge or coding required!
<h2>Unleash the potential of your success</h2>
WP Rocket helps you make your WooCommerce website more successful. Faster loading times mean more sales, better search rankings, and happier customers returning for new orders.
<h2>Accelerate your store immediately</h2>
As you’ll learn in the Features section, WP Rocket starts making your WooCommerce faster right upon activation.
Say goodbye to slow loading times, get rid of a red PageSpeed performance score, and enhance Core Web Vitals grades for improved visibility on Google, increased sales, and more satisfied customers.
<ul class="wccom-tick-list-secondary">
<li>Reduce loading times – WP Rocket allows you to improve your WooCommerce speed, including <a href="https://wp-rocket.me/blog/how-to-make-your-mobile-site-load-faster/" target="_blank" rel="noopener">on mobile devices</a>, ensuring faster access to your product pages.</li>
<li>Improve your PageSpeed performance score – WP Rocket makes it easy to fix red warnings and <a href="https://wp-rocket.me/lighthouse-performance-score-wordpress/" target="_blank" rel="noopener">improve your PageSpeed performance score</a>.</li>
<li>Optimize Core Web Vitals grades – WP Rocket also helps optimize Core Web Vitals, which can positively impact your search engine rankings and, therefore, conversions and user engagement.</li>
</ul>
<h2>Features</h2>
WP Rocket is fully compatible with WooCommerce, and no configuration is required – you only need to install it. 
The extension offers <a href="https://wp-rocket.me/features/" target="_blank" rel="noopener">the most powerful and effective features</a> to speed up your WooCommerce easily and with no hassle.
<h3>Automated features and default settings</h3>
<a href="https://woocommerce.com/wp-content/uploads/2024/03/wpr-welcome.png"><img class="alignnone size-medium wp-image-18734003457426" src="https://woocommerce.com/wp-content/uploads/2024/03/wpr-welcome.png" alt="WP Rocket welcome dashboard" width="376" height="125" /></a>
As soon as you activate WP Rocket, you’ll immediately get an improvement in your sites speed thanks to the 80% performance best practices enabled by default, such as:
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Page Caching</li>
<li style="font-weight: 400">Browser Caching</li>
<li style="font-weight: 400">Preload Cache</li>
<li>Optimize critical images</li>
<li style="font-weight: 400">GZIP Compression</li>
<li style="font-weight: 400">Optimize Google Fonts</li>
<li style="font-weight: 400">Mobile cache </li>
<li style="font-weight: 400">Cache Lifespan (10 hours)</li>
<li style="font-weight: 400">Cache Preloading</li>
<li style="font-weight: 400">Preload Links</li>
<li style="font-weight: 400">Heartbeat Control </li>
<li style="font-weight: 400">Detection and support of various third-party plugins, themes, and hosting environments</li>
</ul>
<h3>Automated and dedicated features for WooCommerce</h3>
WP Rocket detects by default when you’re using WooCommerce and does the following:
<ul class="wccom-tick-list-secondary">
<li>It automatically excludes the Cart, Account, and Checkout pages. 
</li>
<li>It caches WooCommerce’s Refresh Cart Fragments when the cart is empty, minimizing server processing.</li>
<li>It automatically purges the cache when you update your site’s content, such as adding/editing terms, products, and product variations.</li>
</ul>
<h3>Powerful features</h3>
WP Rocket offers additional powerful features that can be activated just by ticking the option. It’s as simple as that.
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Preload fonts and Prefetch DNS requests.</li>
<li style="font-weight: 400">CSS Optimization – CSS minification and CSS delivery optimization with the Remove Unused CSS option.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003457435" src="https://woocommerce.com/wp-content/uploads/2024/03/RUCSS.png?w=896" alt="Remove Unused CSS" width="896" height="757" />
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">JS Optimization – JS minification, Load JS deferred, and Delay JS execution.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003457437" src="https://woocommerce.com/wp-content/uploads/2024/03/JS-optimization.png?w=896" alt="JS optimization" width="896" height="708" />
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Lazy Load images, CSS background images, iframes, and video.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003457439" src="https://woocommerce.com/wp-content/uploads/2024/03/Lazy-load.png?w=896" alt="Lazy load" width="896" height="562" />
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Add missing image dimensions.</li>
<li style="font-weight: 400">Database Optimization, including posts and comments cleanup.</li>
</ul>
<h3>Compatibility, support, and money-back guarantee</h3>
Beyond instant speed enhancements and simple and powerful features, you’ll benefit from 3 essential perks:
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Excellent compatibility with the vast majority of hostings, page builders, plugins, WooCommerce, and any other WordPress tool, including ecommerce tools and the most popular currency plugins.</li>
<li style="font-weight: 400">Reliable customer support – If you need any help, you can always count on our team to solve any issues and give you the best advice to get the most out of the plugin.</li>
<li style="font-weight: 400">100% Money-back guarantee within 14 days of your purchase – you don’t run any risks but speed up your WooCommerce immediately.</li>
</ul>
<h2>How WP Rocket works</h2>
<ol>
<li style="font-weight: 400">Download, install, and activate the extension.</li>
<li style="font-weight: 400">WP Rocket will automatically apply 80% of web performance best practices.</li>
<li style="font-weight: 400">Enjoy a faster website and enable additional options if you want.</li>
</ol>

WP Rocket

Attract more customers and increase conversions by speeding up your WooCommerce store with WP Rocket.

Custom Permalinks vs WP Rocket