<h1>Customize Your Store’s Permalinks</h1>
Custom Permalinks for WooCommerce helps you set up any URL you want for your store. For instance, use a custom choice like site.com/category-name/product-name path instead of an assigned URL.
Use Custom Permalinks for WooCommerce if you:
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
Remove /product-category/ from store permalinks, so the category slug is right after the domain name.
<img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" />
<h3>/product/</h3>
Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.
<h3>Manage product permalinks for each product separately</h3>
Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. 
<img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" />
 
<h3>Replace /product-category/ with a category slug</h3>
Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:
site.com/laptops/mackbook-pro
Create an entire product path using the parent category (if the product places in the second-level category), for instance:
site.com/electronics/laptops/mackbook-pro
That may make your product URL easier to understand for crawlers.
<img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" />
<h3>Add or remove /shop/ base</h3>
You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.
<h3>Auto 301 redirects</h3>
If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.
<h3>Auto ‘rel = canonical’</h3>
The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.
<h3>Add any extension at the end of your URL</h3>
Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.
<img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" />
<h3>Choose a SKU to replace a regular product slug</h3>
If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.
<img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" />
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.
<h3>Sitemap</h3>
Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.
<h3>Create these URLs</h3>
You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.
Product-based permalinks 
<code>yoursite.com/mackbook 
yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php 
yoursite.com/laptops/mackbook 
yoursite.com/electronics/laptops/mackbook 
yoursite.com/shop/laptops/mackbook 
yoursite.com/electronics/laptops/481923-sku (SKU instead of regular slug) 
yoursite.com/electronics/laptops/481923-sku.html 
</code>
Category-based permalinks 
<code>yoursite.com/laptops 
yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php 
yoursite.com/electronics/laptops 
yoursite.com/shop/electronics/laptops 
yoursite.com/electronics/laptops.html 
</code>
Many other combinations are available to you in Custom Permalinks for WooCommerce plugin’s settings. 
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /> 
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" />

Custom Permalinks

Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.

Better product visibility. Smarter SEO for online stores. Built-in tools to help you stand out in search, without the technical complexity.
Yoast WooCommerce SEO combines all the power of Yoast SEO Premium with advanced tools made specifically for WooCommerce. It’s designed for e-commerce managers, DTC brands, and independent sellers who want their products to show up clearly in Google, drive more clicks, and convert more customers, without doing everything manually.
The plugin automatically adds rich, structured data to your product pages so Google can display key details like price, availability, and reviews. You also get a custom WooCommerce XML sitemap that includes what matters and skips what doesn’t, helping search engines crawl your store more efficiently.
Built-in content analysis checks for key e-commerce elements like image alt tags, product identifiers, and short descriptions. AI tools generate SEO-friendly titles and descriptions for your product and category pages, saving time while boosting performance.
Everything is designed to work with your existing WooCommerce setup, no technical skills required.
Yoast WooCommerce SEO helps your products get found, look better in search results, and drive more traffic, all while saving you hours of manual optimization.
Whether you’re running a small store or scaling a fast-growing brand, this is the easiest way to improve your product SEO and grow your sales from organic traffic.
<h3 data-start="1590" data-end="1612">Top 3 ecommerce features</h3>
<ol data-start="1614" data-end="2015">
<li data-start="1614" data-end="1756">
AI-generated SEO titles and meta descriptions Create high-performing, click-worthy metadata for product and category pages instantly.
</li>
<li data-start="1758" data-end="1884">
Smart structured product data Automatically adds schema to show key details like price, stock, and reviews in search.
</li>
<li data-start="1886" data-end="2015">
Ecommerce-focused content checks Ensure every product page is optimized with checks for GTINs, SKUs, alt tags, and more.
</li>
</ol>
Plus, all the value of Yoast SEO Premium is incl. 
<ul>
<li>Real-time SEO guidance and built-in AI tools for teams that want to improve visibility without needing deep SEO expertise.</li>
<li>Yoast SEO Premium is built for in-house marketing teams, entrepreneurs, and content creators who rely on content-driven channels to grow. It gives you smart, practical tools that help you edit and publish with confidence.</li>
<li>Optimize content for up to five keyphrases per page, generate SEO-friendly titles and descriptions, and get real-time suggestions as you write. Yoast helps you meet SEO standards effortlessly, even if your team lacks technical skills.</li>
<li>Premium features like the Redirect Manager, Internal Linking suggestions, and Social Previews streamline content maintenance and strengthen your site’s structure. Guided SEO Workouts help your team tackle tasks like improving internal links or updating outdated content, without feeling overwhelmed.</li>
</ul>
<h2>Works with your favorite tools</h2>
<ul>
<li style="font-weight: 400">Elementor – Optimize content visually without leaving the builder</li>
<li style="font-weight: 400">WooCommerce – Improve product and category SEO with schema and snippet tools 
</li>
<li style="font-weight: 400">Semrush – Research keywords inside your post editor</li>
<li style="font-weight: 400">Wincher – Track keyword rankings to monitor performance</li>
</ul>
<h2>What else is included?</h2>
<ul>
<li>Full access to the Yoast SEO Academy with 14+ in-depth courses, including Ecommerce SEO, Keyword Research, Technical SEO, Local SEO, and more</li>
<li data-start="987" data-end="1072">24/7 expert email support from real humans (not bots), with fast response time</li>
<li data-start="987" data-end="1072">Two plugins in one bundle: Yoast SEO Premium + Yoast WooCommerce SEO — all features included, no hidden costs</li>
</ul>
<img class="size-medium wp-image-18734005471192 alignleft" src="https://woocommerce.com/wp-content/uploads/2023/12/yoast_ai_generate-1.png?w=896" alt="" width="896" height="504" />

Yoast WooCommerce SEO

Yoast SEO for WooCommerce helps small businesses and independent store owners get their products found in Google with rich, clickable listings, without the need for complex SEO work.

Custom Permalinks vs Yoast WooCommerce SEO