<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Create unlimited custom user roles.</li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li>Exclude products on sale from additional role-based discounts.</li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.
Custom prices by user role for WooCommerce provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.
<h3>Custom User Roles</h3>
Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.
<img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" />
 
<h3>Price By User Roles</h3>
Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.
Pricing Type: Adjust the prices based on the following options:
<ol>
<li style="font-weight: 400">Increase by Fixed Price: Raise the product price by a specific, fixed amount.</li>
<li style="font-weight: 400">Increase by Percentage Price: Raise the price by a certain percentage of the regular price.</li>
<li style="font-weight: 400">Decrease by Fixed Price: Reduce the product price by a fixed amount.</li>
<li style="font-weight: 400">Decrease by Percentage Price: Apply a percentage-based reduction to the current price.</li>
</ol>
<img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" />
 
<h3>Hide Price For Guest Users</h3>
Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.
<img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" />
 
<h3>User Registration With Role</h3>
Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.
<img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" />
 
<h3>How to Get Started</h3>
<ol>
<li>Buy Role based pricing for WooCommerce.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.

Aftabul Islam

Asad Polash

WCPress

<blockquote>
Transform your WooCommerce store into a lead-generation machine! WC Call for Price empowers you to strategically hide product prices and the ‘Add to Cart’ button, encouraging customers to contact you for a quote. This is the perfect solution for B2B stores, wholesale operations, products with fluctuating prices, or when you simply want to engage customers in a sales conversation.
</blockquote>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ml0TZqowgVY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<blockquote>
<a href="https://wcpress.net/wc-call-for-price-woocommerce-plugin/?utm_source=WordPressPlugin&utm_medium=readme&utm_campaign=organic&utm_content=SeeFetureDetails" rel="nofollow ugc">See Feature Details</a>
</blockquote>
This plugin enables you to hide the price and/or ‘Add to Cart’ button for specific products or all products. Instead of the price, you can display custom text like “Call for Price,” a button, or even your own custom image. This encourages customers to contact you for pricing, allowing you to build a relationship and potentially upsell.
<h3>Features At a Glance</h3>
<ul>
<li>Hide Price: Hide the product price and replace it with custom text.</li>
<li>Hide ‘Add to Cart’ Button: Remove the ‘Add to Cart’ button to encourage inquiries.</li>
<li>Custom Text: Display any text you want, such as “Call for Price” or “Request a Quote.”</li>
<li>Custom Button: Show a clickable button instead of text.</li>
<li>Image Button: Upload your own image to use as a button.</li>
<li>Rule-Based Display: Show “Call for Price” for specific products, categories, or user roles.</li>
<li>Out of Stock: Automatically show “Call for Price” for out-of-stock items.</li>
<li>Redirect URL: Redirect users to a contact page or quote form when they click the button.</li>
<li>All Product Types: Works with simple, variable, grouped, and external products.</li>
<li>Easy to Use: Simple and intuitive settings panel.</li>
</ul>
Elevate your WooCommerce store’s capabilities with WC Call for Price for WooCommerce. Seamlessly manage your pricing strategy, enhance customer engagement, and create a user-friendly shopping environment. Maximize your store’s potential with dynamic pricing control and a personalized customer journey. Unlock new opportunities for growth and success today.
If you feel like you would like to suggest any new feature you can open a support ticket <a href="https://wordpress.org/support/plugin/wc-call-for-price/#new-topic-0" rel="ugc">here</a>. Usually we do add features as per user’s request.
<blockquote>
Join in at <a href="https://github.com/aihimel/wc-call-for-price" rel="nofollow ugc">Github</a> Development
</blockquote>

WC Call For Price

Hide prices & 'Add to Cart' button. Replace with a 'Call For Price' button, text, or quote form. Ideal for catalog mode, B2B & variable pricing.

Custom Roles & Pricing vs WC Call For Price