<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

<h2>Features:</h2>
<ul class="wccom-tick-list-primary">
<li>Create unlimited rules and run multiple discount offers</li>
<li>Create quantity-based discounts for specific products or categories</li>
<li>Create buy-x-and-get-discount-on-x offers</li>
<li>Create buy-x-and-get-discount-on-y offers</li>
<li>Offer flat discounts on the entire shop or specific products or categories</li>
<li>Offer gift products based on various cart conditions such as total, subtotal, coupon code, etc.</li>
<li>Supports three types of discounts: fixed, percentage, and discounted prices</li>
<li>Offer discounts to specific user roles</li>
<li>Display pricing tables on product pages</li>
<li>Customize pricing tables with text colors, background colors, etc.</li>
</ul>
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>
<hr style="clear: both" />
<h2>Add Customized Bulk Discount Solutions</h2>
<p><strong>Bulk Discount for WooCommerce</strong> is an all-in-one bulk discount solution for store owners. It allows you to run multiple discount offers at one time. With the buy-x-and-get-x option, you allow customers to buy a minimum quantity of x and get a discount on the next (one or more) quantity or quantities. Use the buy-x-and-get-y feature, and customers can purchase a minimum quantity of one item and get a discount on another item.</p>
<p><strong>WooCommerce bulk discounts plugin</strong> allows you to offer any product as a gift to customers based on items in their carts, cart totals, subtotals, coupon codes, and carts containing specific products or categories.</p>
<p>You can offer flat discounts on the entire shop, selected products, or categories using the flat-discount option. You can restrict discounts to specific user roles—a useful feature for B2B store owners. The plugin displays a table on product pages, to encourage customers to buy and informs them about discount offers.</p>
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<h2><strong>Features Details:</strong></h2>
<h3><strong>Quantity discount</strong></h3>
<p>With the <strong>WooCommerce bulk discounts</strong> plugin, you can create tier pricing and provide various discounts to your customers based on product quantities.</p>
<p><img class="aligncenter size-full wp-image-18734004069737" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table.png" alt="woocommerce bulk discount plugin" width="980" height="460" /></p>
<h3><img class="aligncenter size-full wp-image-18734004069763" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table-Cart-Page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></h3>
<h3><strong>Buy x, get x</strong></h3>
<p>Allow customers to buy a quantity of item x and get an additional quantity of x at a discount. You can set the quantity that qualifies for a discount.<img class="aligncenter size-full wp-image-18734004069742" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-Tables-1.png" alt="woocommerce bulk discount plugin" width="980" height="424" /></p>
<p><img class="aligncenter size-full wp-image-18734004069766" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-discount-cart-page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></p>
<h3><strong>Buy x, get y</strong></h3>
<p>The<strong> WooCommerce bulk discounts</strong> plugin enables you to create a buy-x-get-y offer. For example, offer customers the opportunity to buy three shirts and get two ties at a discount.</p>
<p><img class="aligncenter size-full wp-image-18734004069477" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Table.png" alt="woocommerce bulk discount plugin" width="980" height="444" /></p>
<p><img class="aligncenter size-full wp-image-18734004069482" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Discount-Cart-page.png" alt="woocommerce bulk discount plugin" width="980" height="471" /></p>
<h3><strong>Gift/Free product</strong></h3>
<p>You can provide free products as a gift to customers on cart pages based on conditions such as cart totals, subtotals, coupon codes used, carts containing certain products, and carts containing products from specific categories.</p>
<p><img class="aligncenter size-full wp-image-18734004069485" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-messages.png" alt="woocommerce bulk discount plugin" width="980" height="472" /></p>
<p><img class="aligncenter size-full wp-image-18734004069489" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-discounts.png" alt="woocommerce bulk discount plugin" width="980" height="466" /></p>
<h3><strong>Flat discounts</strong></h3>
<p>Using the <strong>WooCommerce bulk discounts</strong> plugin, offer flat discounts on your entire store, specific products, or categories.<img class="aligncenter size-full wp-image-18734004069743" src="https://woocommerce.com/wp-content/uploads/2021/07/Flat-discounts-1.png" alt="woocommerce bulk discount plugin" width="980" height="448" /></p>
<h3><strong>Offer discount to specific user roles</strong></h3>
<p>You can offer discounts for specific user roles. It is a helpful feature for B2B stores.<img class="aligncenter size-full wp-image-18734004069745" src="https://woocommerce.com/wp-content/uploads/2021/07/Offer-discount-to-specific-user-roles-1.png" alt="woocommerce bulk discount plugin" width="980" height="430" /></p>
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<h2><strong>Advantages</strong></h2>
<ul class="wccom-tick-list-secondary">
<li>All-in-one discount options</li>
<li>Enhances your customer’s experience</li>
<li>Engages customers</li>
<li>Boosts store sales</li>
<li>Encourages buyers to increase order values to receive a discount</li>
<li>Provides discounts to loyal customers using the user-role feature</li>
<li>Great for B2B businesses</li>
</ul>
<hr style="clear: both" />
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>

Bulk Discounts

<p>Allow bulk discounts to customers and user roles such as quantity discount, gift item, buy x & get discount on x or Y, and flat discount.</p>

Custom Roles & Pricing vs Bulk Discounts