<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Create unlimited custom user roles.</li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li>Exclude products on sale from additional role-based discounts.</li>
</ul>
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<h3>Overview</h3>
Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.
Custom prices by user role for WooCommerce provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.
<h3>Custom User Roles</h3>
Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.
<img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" />
 
<h3>Price By User Roles</h3>
Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.
Pricing Type: Adjust the prices based on the following options:
<ol>
<li style="font-weight: 400">Increase by Fixed Price: Raise the product price by a specific, fixed amount.</li>
<li style="font-weight: 400">Increase by Percentage Price: Raise the price by a certain percentage of the regular price.</li>
<li style="font-weight: 400">Decrease by Fixed Price: Reduce the product price by a fixed amount.</li>
<li style="font-weight: 400">Decrease by Percentage Price: Apply a percentage-based reduction to the current price.</li>
</ol>
<img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" />
 
<h3>Hide Price For Guest Users</h3>
Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.
<img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" />
 
<h3>User Registration With Role</h3>
Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.
<img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" />
 
<h3>How to Get Started</h3>
<ol>
<li>Buy Role based pricing for WooCommerce.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
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Custom Roles & Pricing

Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.

WooCommerce Hide Price & Add to Cart extension allows you to hide prices and the “add to cart” button of specific products and categories. Choose to hide them for non-logged-in, registered customers, or user roles. Replace prices with custom text and cart buttons with contact7 forms or custom buttons that link to the page of your choice.
<h2>Use Cases:</h2>
Generally, the best marketing approach is to display your prices upfront, sometimes depending on the business, the marketing strategies might suggest otherwise.  Here are some important use cases where this extension can prove to be the ultimate solution.
Show prices to logged-in users only:
Depending on your marketing strategy you may want to hide prices for non-logged-in customers and show only when they are logged-in. For example, if you have different prices for different countries or user roles, you might want to keep the prices hidden and show the correct prices once they are logged in.
Turn your shop into an online catalog:
It’s a perfect solution for merchants who just want to show their products online by keeping the prices and add to cart button hidden. The WooCommerce store will act like an online catalog that merchants can share with anyone on the go. Depending on the requirements, they can choose to display prices and keep add to cart hidden.
Customized products:
When you are selling personalized products you may not want to show the price on the product page. With this plugin, you can hide price and replace add to cart button with a contact 7 form to let your customers submit their requirements VIA a simple popup form.
<h2>Features of WooCommere Hide Price & Add to Cart:</h2>
<ul>
<li>Hide prices and/or “add to cart” buttons for specific products and categories</li>
<li>Choose whether to hide them from logged out or registered customers, or from certain user roles</li>
<li>Option to hide price and/or add cart for specific countries</li>
<li>Replace prices with custom text</li>
<li>Replace the “add to cart” button with a contact form or a custom button</li>
<li>Rule-based management</li>
</ul>
<img class="alignnone size-full wp-image-5543982" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-button.png" alt="" width="980" height="568" />
<h3>Create rules to hide price & add to cart</h3>
You can create multiple custom rules to remove add to cart button and price. This empowers you to optimize price and cart button visibility depending on whether the visitor is a guest or registered customer, or has a specific user role.
<img class="alignnone size-full wp-image-5543983" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-hide-Price-plugin-Create-Mutliple-Rules.png" alt="" width="861" height="425" />
When creating a new rule, choose to hide pricing, the “add to cart,” button, or both. You can also choose to hide them for specific countries, products or categories, and to replace them with custom text, button with link, or a contact form.
<img class="alignnone size-full wp-image-5619918" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-Rule.png" alt="WooCommerce Hide Price - Add to Cart Rule" width="770" height="1576" />
<h3>Frequently Asked Questions</h3>
Q: I want to hide price and add to cart for non-logged in users and once the user is logged in, I want to hide prices of hoodies category from wholesale customers and show them a contact form instead of an add to cart button.
Ans: WooCommerce Hide Price plugin offers rule-based management. You can create the first rule to hide prices for non loggedin users and another one to hide price and replace add to cart with a contact form for wholesale customers only.
Q: I want to hide add to cart for specific user countries. There are some countries where I don’t deliver some products. Is it possible?
Ans: We have released a new version and this is now possible. You can hide price and/or add to cart but from specific countries.
<h3>Extensions Recommendations</h3>
If you are looking for a full-fledge quotation system where you want to hide price and replace “add to cart” with a quote button – try our <a href="https://woocommerce.com/products/request-a-quote-plugin-for-woocommerce/">request a quote</a> extension and if you need to hide products and categories by user roles – try our <a href="https://woocommerce.com/products/products-visibility-by-user-roles/">product visibility</a> extension.

Hide Price & Add to Cart Button

Turn your shop into an online catalog by hiding prices and add to cart button of specific or all products and categories. Hide for guests and selected registered user roles. Replace add to cart with a custom link or a contact form.

Custom Roles & Pricing vs Hide Price & Add to Cart Button