<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

<p>This extension is ideal for any <strong>private membership, b2b, or wholesale store</strong> that needs to <strong>hide prices, products, content, or enable quote requests</strong> and set up a personalized customer experience. Easy to use and packed with features, it’s the ultimate private store plugin for WooCommerce.</p>
<p>Here are some of the things you can do with this plugin:</p>
<ul>
<li>Hide prices until logged in and prevent checkout</li>
<li>Hide shop and products</li>
<li>Hide website and force login (ideal for fully private stores)</li>
<li>Request a quote system for guests or logged-in users</li>
<li>Receive quotes via email and enable/disable quote form fields</li>
<li>Show different content to different users with the plugin’s content shortcode</li>
<li>Hide prices by product, by category, and even by individual variation</li>
<li>Hide prices by user role</li>
<li>Hide prices by country (IP based)</li>
<li>Hide Add to Cart button</li>
<li>Customize messages (e.g. “Login to view prices” )</li>
</ul>
<h2>Features in Detail</h2>
<h3>Hide prices functionality</h3>
<p>You can hide prices for all guest users with a simple setting, or alternatively choose specific products, categories, countries, and user roles in complex dynamic rules. Users see a customizable text (defaults to “Login to View Prices”) or a link to the login page instead of prices.</p>
<p><img class="wp-image-6723499 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideproducts.png" alt="hide prices" width="1418" height="636" /></p>
<h3>Hide shop and products</h3>
<p>The plugin also allows stores to hide all products for guest users with one simple setting. By enabling it, users cannot access the site without first logging in or registering. A customizable message prompting the user to “Login to access the B2B portal” is displayed.</p>
<p><img class="wp-image-6723506 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideshopproducts.png" alt="hideshopproducts" width="1448" height="800" /></p>
<h3>Quote request system</h3>
<p>You can enable the quote request system for either logged-out or logged-in users, or by user role or country.</p>
<p>Enabling quote requests hides all prices in the shop, and replaces the cart with a quote basket. Through a customizable form, customers can request a quote and leave their name, email, phone, and a message. Quote requests are sent by email to the address of your choice.</p>
<p><img class="aligncenter wp-image-6723510 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/addtoquote.png" alt="" width="1127" height="605" /></p>
<p><strong>Customizable quote request form:</strong></p>
<p><img class="aligncenter wp-image-6723511 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/quotecart.png" alt="" width="1395" height="891" /></p>
<h3>Dynamic rules system</h3>
<p>Through the rule management system you can set up complex and versatile configurations: hide products, categories, or variations by logged-in status, user role, or country in various combinations.</p>
<p><img class="aligncenter wp-image-6723518 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hiddenpricerule.png" alt="" width="1305" height="391" /></p>
<p> </p>
<p>In the example above, the price is hidden for the product “Beanie,” for the blue variation of “Box of Hoodies,” and for items in the “Box Category,” for all guest users, all users with the role contributor, and all users from Italy.</p>
<h3>Content Restriction and Dynamic Content</h3>
<p>By wrapping content with the plugin’s shortcode, you can <strong>show different content to different users</strong>, guests, logged-in users, user roles, and even specific users by username. For example, you can have <strong>2 different product descriptions</strong>, one for guest users, and another for approved member users.</p>
<h3></h3>
<p><img class="alignnone size-full wp-image-7209096" src="https://woocommerce.com/wp-content/uploads/2020/12/moneyback-support.png" alt="" width="740" height="114" /></p>
<h3>Pre-Sales & Questions</h3>
<p>For more details on functionality and how the extension works, please see the <a href="https://woocommerce.com/document/hide-prices-private-store-for-woocommerce">documentation</a>.</p>
<p>For technical pre-sales questions you can contact the development team directly at: <img class="alignnone size-medium wp-image-6943499" src="https://woocommerce.com/wp-content/uploads/2020/11/contact3.png?w=153" alt="" width="153" height="17" /></p>
<p> </p>
<h3>Looking for More? – B2B & Wholesale Suite</h3>
<p>This plugin (Hide Prices & Private Store) is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> (the only differences are that role is replaced with group, and hide by country is not available).</p>
<p>If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:</p>
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<p><img class="alignnone size-full wp-image-7011038" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="" width="700" height="770" /></p>
<p> </p>

Hide Prices & Private Store

<p>Set up a private store, hide prices, and allows customers to request a quote.</p>

Custom Roles & Pricing vs Hide Prices & Private Store