<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

<p><strong data-start="105" data-end="207">Running a WooCommerce store that requires flexible pricing or handles bulk, B2B, or custom orders?</strong> Standard checkout flows don’t support price negotiations or quote requests, which can lead to lost leads and poor user experience. <strong data-start="339" data-end="450">Quotes for WooCommerce Pro solves this by letting customers request custom quotes directly from your store.</strong> You can review, respond, and convert quotes into WooCommerce orders—all while streamlining your sales process and boosting conversions.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Allow customers to request price quotes for products and product variations</strong></li>
<li><strong>Enable quotes based on product categories, item quantity, stock availability and more</strong></li>
<li><strong>Allow quote and purchasable items in a single cart<br /></strong></li>
<li><strong>Automatically respond to quote requests</strong></li>
<li><strong>Enable quotes based on user roles and products with no prices</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 class="wp-block-heading"><strong>Features</strong></h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Quotes in Woo order cycle</strong> – Modify the “Add to Cart” button into a “Request a Quote” button.</li>
<li><strong data-start="0" data-end="25" data-is-only-node="">Role‑Based Visibility</strong> – Show quote buttons only to specific user roles or wholesale customers.</li>
<li><strong data-start="0" data-end="16" data-is-only-node="">Price Hiding</strong> – Conceal prices for items requiring quotes.</li>
<li><strong>Category based Quoting</strong> – Enable quotes based on product category.</li>
<li><strong data-start="0" data-end="22" data-is-only-node="">Mixed Cart Support</strong> – Allow quote-only and purchasable products together.</li>
<li><strong data-start="0" data-end="23" data-is-only-node="">Stock‑Based Quoting</strong> – Auto‑enable quotes for out‑of‑stock items.</li>
<li><strong>Quantity based Quoting</strong> – Enable quotes automatically for products when users try to place orders for bulk quantities (B2B)</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Automated Notifications</strong> – Send quote emails to admins and customers on submission.</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Launched Quote Requests</strong> – Use the “Request Quote” form to take quote requests while still allowing normal WooCommerce orders.</li>
<li><strong data-start="0" data-end="29" data-is-only-node="">Quote‑to‑Order Conversion</strong> – Convert quote requests into WooCommerce orders with one click.</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Document Attachments</strong> – Include files in quote emails</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Dashboard Management</strong> – Dedicated admin pages for viewing and managing quotes.</li>
<li><strong>HPOS & Legacy orders</strong> – Quick and seamless integration with your Woo store</li>
</ul>
<h4>Allow quote and purchasable items in a single cart</h4>
<p>Determine how the plugin should handle cases where users add both quote-only and purchasable products to the same cart. You can either process payment for the purchasable items at checkout and automatically create a separate order for the quote products, or convert the entire cart into a quote order.</p>
<p><img class="alignnone wp-image-18734004335802 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/mixed-carts-1.gif?w=896" alt="purchasable-and-quote-items-in-single-cart" width="896" height="527" /></p>
<h4><strong>Take quotations for back-ordered products</strong></h4>
<p>Set up Quotes for WooCommerce Pro to automatically enable quotes for a product as soon as the stock quantity reaches zero. Reach out to the user when the product is back in stock with a quotation email. <img class="alignnone wp-image-18734004337005 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/backorder-quote-gif.gif?w=896" alt="stock based quotes" width="896" height="566" /></p>
<h4>Effortlessly manage wholesale and retail customers</h4>
<p>Cater to wholesale and retail customers by enabling quotations based on either user roles or item quantities. The extension allows you to replace the Add to Cart button with a Request Quote button, depending on user roles or when a customer’s order exceeds a preset quantity.</p>
<p>You can differentiate between bulk buyers and retail customers by automatically enabling quotes for larger orders, while allowing retail users to place normal WooCommerce orders for the same products.</p>
<p><img class="alignnone wp-image-18734003464217 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/role-settings1.png?w=886" alt="user role based settings" width="886" height="306" /></p>
<h4><strong>Enable quotes based on item quantity globally for all products or select products</strong></h4>
<p><img class="alignnone size-medium wp-image-18734004335838" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-product.png?w=782" alt="quotes-based-on-quantity-product-level" width="782" height="411" /></p>
<p><img class="alignnone size-medium wp-image-18734004335841" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-global.png?w=772" alt="quotes-based-on-quantity-global" width="772" height="156" /></p>
<h4>Include/Exclude products for quotes based on categories</h4>
<p>Effortlessly tailor your quoting process by including or excluding products based on categories. Streamline your workflow and provide customized quotes with ease.</p>
<p><img class="alignnone wp-image-18734003464283 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/category-settings_5e104d.png?w=847" alt="product category quotation" width="847" height="448" /></p>
<h4>Enable simultaneous quote requests and orders</h4>
<p>Enable the Request Quote form with a single click. This adds a Request Quote button on single product pages and the standard WooCommerce Add to Cart button.</p>
<p>With both buttons available, customers can make quotation requests and purchase products simultaneously.</p>
<p><img class="alignnone size-medium wp-image-18734003321773" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=896" alt="request quote button" width="896" height="552" /></p>
<p style="text-align: center"><strong>Request Quote form</strong></p>
<p><img class="alignnone wp-image-18734003321597 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/02/request-form.png?w=896" alt="request quote page" width="896" height="567" /></p>
<h4>Automatically send quotation emails to customers</h4>
<p>Setup a fixed interval, from when requests are received to send quote emails.<br />Modify and set up the quote prices in that duration. The extension will send the email to the customer automatically without manual intervention.</p>
<h4>Convert quote requests to WooCommerce orders using a single click</h4>
<p>Effortlessly convert quotation requests from the Request Quote page into WooCommerce orders with a single click.<br />Tailor, adjust, and finalize prices at your convenience, either before or after conversion. Send the quotation email and seamlessly receive payments.</p>
<div id='gallery-1' class='gallery galleryid-0 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>
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				<a href='https://woocommerce.com/?attachment_id=18734003464242'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/advanced.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Advanced quote settings" loading="lazy" /></a>
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				<a href='https://woocommerce.com/?attachment_id=18734003464249'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/email-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Quote email settings" loading="lazy" /></a>
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				<a href='https://woocommerce.com/?attachment_id=18734003321774'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/request-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote page" loading="lazy" /></a>
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				<a href='https://woocommerce.com/?attachment_id=18734003321773'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote button" loading="lazy" /></a>
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				<a href='https://woocommerce.com/?attachment_id=18734003321775'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
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				<a href='https://woocommerce.com/?attachment_id=18734003321776'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-2.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
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		</div>

<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li>End users can submit quotation requests with minimal clicks and minimal required information using the Request Quote form, enhancing user satisfaction.</li>
<li>Convert quotation requests to WooCommerce orders effortlessly with just a single click, saving time and effort.</li>
<li>Enable quotations based on specific user roles, product stock, variations and more offering tailored pricing and options to different customer groups.</li>
</ul>
<h3>Upcoming features</h3>
<ul class="wccom-tick-list-secondary">
<li>Display prices for quote products based on user roles</li>
<li>Quote statistics to analyze conversions, most requested products, and more</li>
<li>Follow-up email reminders</li>
</ul>
<hr />
<p><strong>Join our family of 4000+ delighted users and experience the difference!”</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Enjoy unparalleled support</li>
<li>Streamline your quotation and order management process</li>
<li>Take orders for out of stock products, bulk queries without any manual intervention</li>
<li>Receive email notifications for a quote request in real-time</li>
</ul>
<hr />
<p>Have a feature request?  Submit one <a href="https://woocommerce.com/feature-requests/quotes-for-woocommerce-pro/">here.</a></p>

Quotes for WooCommerce Pro

<p>Let customers request custom quotes in your WooCommerce store. Perfect for B2B, bulk, or service-based sales—review, negotiate, and convert quotes into orders with ease.</p>

Custom Roles & Pricing vs Quotes for WooCommerce Pro