<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
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<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
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Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

<h3>Top Features</h3>
<ul>
<li><strong>Rule-Based Pricing:</strong> Create multiple rules.</li>
<li><strong>Discount Types:</strong> Create <strong>simple discounts</strong> or <strong>tiered pricing</strong> (Role Based Pricing).</li>
<li><strong>Targeted Pricing:</strong> Apply discounts to specific products, categories, or tags.</li>
<li><strong>Customer Specific Pricing:</strong> Provide custom pricing for registered customers and different customer roles</li>
<li><strong>Schedule Pricing:</strong> Schedule discounts and surcharges to activate and deactivate automatically.</li>
<li><strong>Inventory-Based Pricing:</strong> Automatically disable discounts when inventory levels fall below a certain threshold.</li>
<li><strong>Surcharge Specific Customers:</strong> You can even surcharge specific customers or customer roles.</li>
<li><strong>Discount on Specific Quantities:</strong> Set minimum and maximum order quantities to unlock discounts.</li>
<li><strong>Discount Table: </strong>Customize and Display a pricing table on the products page.</li>
<li><strong>Pricing Based on Multiple Criteria:</strong> Calculate prices & discounts based on regular price, sale price, or default price.</li>
<li><strong>Hide Prices and Add to Cart Button:</strong> Hide prices and Add to Cart buttons for selected products, categories, or tags.</li>
<li><strong>Customize Price & Add to Cart:</strong> Replace price and add to cart button text with any message (like contact us for custom prices).</li>
<li><strong>Request a Quote Button:</strong> Replace Add to Cart Button with request for quote button for custom prices requests.</li>
<li data-sourcepos="1:1-1:37"><strong>Free Shipping Based on Cart Value: </strong>Encourage bigger orders by offering free shipping for carts within specific value ranges</li>
<li><strong>Import Prices:</strong> Bulk Import Product Prices via CSV.</li>
</ul>
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<h6 class="sr-only">ChatGPT said:</h6>
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<p data-start="0" data-end="424">Running a WooCommerce store means catering to different types of customers—wholesalers, retailers, logged-in members, and even guests. Not everyone should see the same price or receive the same offer. With the <strong data-start="210" data-end="244">Role Based Pricing & Discounts</strong> for WooCommerce, you can show the right price to the right customer. It lets you control pricing for different user roles and create flexible discount rules that match your sales strategy.</p>
<p data-start="426" data-end="849" data-is-last-node="" data-is-only-node="">Whether you want to offer exclusive discounts to loyal members, set higher prices for guest users, or show a complete pricing table on the product page, this plugin gives you the tools to do it. You can set up unlimited rules, apply them to specific products or categories, schedule promotions, offer free shipping, and even hide prices for certain users. It’s an easy way to manage personalized pricing without the hassle.</p>
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<p><img class="alignnone size-full wp-image-18734005555462" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-18.png" alt="Different Prices for Different User Roles for WooCommerce" width="980" height="760" /></p>
<h3>Product and Customer Based Discounts</h3>
<ul>
<li data-sourcepos="1:1-1:84"><strong>Targeted Discounts:</strong> Apply discounts to specific products, categories, and tags.</li>
<li data-sourcepos="2:1-2:110"><strong>Role Based Discounts:</strong> Offer personalized discounts and pricing to different customer roles or specific registered customers.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555448" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-19.png" alt="Different Prices for Different User Roles WooCommerce" width="980" height="703" /></p>
<h3>Scheduling Discounts and Pricing</h3>
<ul>
<li><strong>Schedule Discounts:</strong> Automatically activate or deactivate discounts and surcharges at specific times.</li>
<li><strong>Set Quantity Thresholds:</strong> Disable discounts when inventory levels fall below a set threshold.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555451" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-20.png" alt="WooCommerce Role Based Pricing & Discounts" width="980" height="455" /></p>
<h3><strong>Simple Discounts</strong></h3>
<p>Offer fixed discounts or percentage discounts, and apply to specific products, categories, or tags. and restrict them to specific customer roles (e.g., Wholesaler, B2B) and specific registered customers with WooCommerce Role Based Pricing.</p>
<h4><b>Example</b></h4>
<ul>
<li>20% Discount on Shoes Category for B2B Customers.</li>
<li>$10 Discount on Shirts for not logged-in users.</li>
<li>10% Discount on New Arrivals (Tag) for Wholesalers.</li>
</ul>
<h3><strong>Tiered Pricing (Role Based Pricing)<br /></strong></h3>
<p>Using Price by User Role for WooCommerce, offer discounts or price increases based on the quantity. Set specific order quantities to trigger each price level.</p>
<h4>Example</h4>
<ul>
<li>10% Discount for Wholesaler, if buy 1-5 products in Shirts category.</li>
<li>$20 Fixed Discount for Wholesaler, if buy 6-10 products in the Shirts category.</li>
<li>30% Increase Price for Wholesaler, if buy 11-20 products in the Shirts category.</li>
<li>$100 Fixed Increase in price for Wholesaler, if buy 20-30 products in the Shirts category.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555455" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-21.png" alt="Tiered & Role Based Pricing for WooCommerce" width="980" height="517" /></p>
<h3>Display Pricing & Discount Table on Product Page</h3>
<p>You can also display a discount table on product pages to showcase pricing tiers clearly with WooCommerce Role Based Pricing & Discounts.</p>
<p><img class="alignnone size-full wp-image-18734005555456" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-25.png" alt="Pricing Table for WooCommerce Role Based Pricing" width="980" height="580" /></p>
<h3>Hide Prices and Add to Cart Button</h3>
<p>Hide prices and the Add to Cart button for selected products, categories, or tags. Replace price text or button labels with custom messages, or use <strong>Request a Quote</strong> with Contact Form 7 integration for bulk orders or custom discounts WooCommerce Role Based Pricing.</p>
<p><img class="alignnone size-full wp-image-18734005555457" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-22.png" alt="Hide Price & Add to Cart for WooCommerce" width="980" height="867" /></p>
<h3>Offer a Free Shipping</h3>
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="bdeec778-0273-4f50-9510-996f371d15e0" data-message-model-slug="gpt-4o">
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<p>Offer free shipping for orders within a specified cart value range. Set minimum and maximum cart amounts, display custom messages for free shipping thresholds, and show a congratulatory message when customers qualify for free shipping.</p>
<p><img class="alignnone size-full wp-image-18734005555459" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-23.png" alt="Offer Free Shipping in WooCommerce Role Based Pricing" width="980" height="582" /></p>
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<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="9c069ce7-378a-48dd-b9d4-8672b760a924" data-message-model-slug="gpt-4o">
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<h3 class="markdown prose w-full break-words dark:prose-invert light">Bulk Price Import via CSV</h3>
<div class="markdown prose w-full break-words dark:prose-invert light">Easily import product prices in bulk using the WooCommerce Discounts Plugin, streamlining large-scale price adjustments.</div>
<div><img class="alignnone size-full wp-image-18734005555460" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-24.png" alt="Import Export Prices for WooCommerce Role Based Pricing for WooCommerce" width="980" height="419" /></div>
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<h3>Getting Started</h3>
<ul>
<li data-start="60" data-end="197"><strong data-start="60" data-end="67">Buy</strong> <em data-start="68" data-end="106">Role Based Discounts for WooCommerce</em> directly from <a class="" href="https://woocommerce.com/products/role-based-discounts/" target="_new" rel="noopener" data-start="121" data-end="194" data-is-only-node="">WooCommerce.com</a>.</li>
<li data-start="201" data-end="272"><strong data-start="201" data-end="213">Download</strong> the plugin and <strong data-start="229" data-end="240">install</strong> it on your WooCommerce store.</li>
<li data-start="276" data-end="331"><strong data-start="276" data-end="288">Activate</strong> the plugin from the WordPress dashboard.</li>
<li data-start="335" data-end="443">Go to <strong data-start="341" data-end="381">WooCommerce > Discounts Manager </strong>to set up rules and enable file uploads for your customers.</li>
<li data-start="447" data-end="509"><strong>Need help?</strong> View the complete<strong data-start="458" data-end="508"> installation & Configuration guide <a class="" href="https://woocommerce.com/document/role-based-discounts/" rel="noopener" data-start="497" data-end="506">here</a></strong>.</li>
</ul>
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<p></p>
<p></p>

Role Based Discounts

<p>Create custom discounts, schedule promotions, role based pricing, hide price & add to cart and offer free shipping.</p>

Custom Roles & Pricing vs Role Based Discounts