<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

CyberCraft

Mithu A Quayium

<p>Wholesale Powerhouse provides wholesale pricing, role management, tiered discounts, and private storefront controls for WooCommerce. The plugin is designed to help store owners manage wholesale operations efficiently using WordPress and WooCommerce’s native meta APIs.</p>
<p>The plugin includes three pre-configured wholesale user roles (Bronze, Silver, and Gold) with customizable discount levels. Store owners can choose between product-level fixed prices or global percentage discounts per role. The plugin supports quantity-based tiered pricing to encourage bulk purchases.</p>
<p>Key capabilities include hiding prices from non-logged-in visitors, restricting specific products to wholesale customers, setting minimum order values, and managing wholesale customer registrations through a frontend form. The plugin is compatible with WooCommerce High-Performance Order Storage (HPOS).</p>
<h3>Features</h3>
<ul>
<li><strong>Three Wholesale Roles</strong>: Includes Bronze, Silver, and Gold customer roles, each with configurable discount percentages that can be customized to match your business needs.</li>
<li><strong>Flexible Pricing Options</strong>: Choose between setting fixed wholesale prices for individual products or applying automatic percentage discounts globally based on customer role.</li>
<li><strong>Quantity-Based Discounts</strong>: Configure tiered pricing to offer additional discounts when customers purchase in larger quantities, helping to incentivize bulk orders.</li>
<li><strong>Private Store Mode</strong>: Option to hide product prices and purchase buttons from visitors who are not logged in, creating a members-only shopping experience.</li>
<li><strong>Product Visibility Control</strong>: Mark specific products as wholesale-only, making them visible exclusively to wholesale customers while hiding them from retail shoppers.</li>
<li><strong>Order Management</strong>: Set minimum order values for wholesale purchases and choose whether to allow or disable coupon usage for wholesale customers.</li>
<li><strong>Customer Registration</strong>: Includes a frontend registration form that can be added to any page via shortcode, with options for manual approval of new wholesale customers.</li>
<li><strong>WooCommerce Integration</strong>: Settings are integrated into the WooCommerce settings panel, and product pricing options appear in the product edit screen.</li>
<li><strong>Lightweight Architecture</strong>: Built using WordPress and WooCommerce’s native meta storage, avoiding the need for custom database tables.</li>
</ul>
<h3>Additional Capabilities</h3>
<ul>
<li><strong>Automatic Page Creation</strong>: Creates a wholesale registration page automatically upon activation, which can be customized as needed.</li>
<li><strong>HPOS Support</strong>: Fully compatible with WooCommerce’s High-Performance Order Storage system for improved scalability.</li>
<li><strong>Bulk User Management</strong>: Assign or change wholesale roles for multiple users simultaneously from the WordPress users screen.</li>
<li><strong>Pricing Transparency</strong>: Displays tiered pricing tables on product pages so wholesale customers can see available discounts at different quantity levels.</li>
<li><strong>Extensible Design</strong>: Built with an object-oriented architecture that includes hooks and filters, allowing developers to extend functionality as needed.</li>
</ul>
<h3>What This Plugin Helps You Achieve</h3>
<p>This plugin is designed to help WooCommerce store owners:</p>
<ul>
<li>Manage multiple wholesale customer tiers with different pricing levels</li>
<li>Offer quantity-based discounts to encourage larger orders</li>
<li>Control store visibility and access for different customer types</li>
<li>Streamline wholesale customer registration and approval processes</li>
<li>Maintain pricing flexibility with both fixed and percentage-based discounts</li>
<li>Operate without additional database tables, keeping the site structure clean</li>
</ul>
<p>The plugin uses WordPress and WooCommerce’s built-in systems, which can help with site maintenance and compatibility with other plugins.</p>


Wholesale Powerhouse

Wholesale Powerhouse adds fast wholesale pricing, roles, tiered discounts, and private storefront controls to WooCommerce—no custom tables.

Custom Roles & Pricing vs Wholesale Powerhouse