<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

Nitesh Das

Chadni Talukder

wpulse

<p><strong>Wholesale & Tiered Pricing for WooCommerce</strong> is the most flexible <strong>wholesale pricing plugin</strong> for WooCommerce stores. Designed for <strong>B2B shops, wholesale distributors, and bulk sellers</strong>, it lets you define custom prices, tiered volume discounts, and quantity purchase rules for any user role — including custom roles created by membership or access-control plugins.</p>
<p>Show eye-catching <strong>tiered pricing tables</strong> on your product pages, let customers see exactly how much they save as they buy more, and automate bulk discount logic without writing a single line of code.</p>
<p>🎥 <strong>Watch the Plugin Overview Video:</strong></p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Id6WGI4wKkY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>👉 <em>See how to set up wholesale pricing rules in under a minute!</em></p>
<p>Whether you run a <strong>wholesale WooCommerce store</strong>, sell to <strong>B2B customers</strong>, or simply want to reward bulk buyers with <strong>volume discounts</strong>, this plugin covers every scenario:</p>
<ul>
<li>Charge different prices per user role (wholesale, retailer, VIP, distributor, etc.)</li>
<li>Offer quantity-based tiered discounts (buy 5 save 10%, buy 10 save 20%)</li>
<li>Set minimum, maximum, and step purchase quantities per role</li>
<li>Display professional pricing tables directly on the product page</li>
<li>Schedule flash sales and time-limited pricing rules with start and end dates</li>
<li>Show a live savings calculator so customers see their discount in real time</li>
</ul>
<h3>Key Features</h3>
<h4>Role-Based Wholesale Pricing</h4>
<ul>
<li>Assign <strong>different product prices per user role</strong> — wholesale, retailer, B2B customer, VIP, vendor, or any custom role.</li>
<li>Full backward compatibility with both single-role and multi-role rule formats.</li>
<li><strong>Global pricing rules</strong> act as a wildcard and apply to all logged-in users or guest users.</li>
<li>Works with any custom role created by plugins like WooCommerce Memberships, Ultimate Member, or User Role Editor.</li>
</ul>
<h4>Tiered / Volume Discount Pricing</h4>
<ul>
<li>Create <strong>quantity-based pricing tiers</strong>: the more a customer buys, the lower the price per unit.</li>
<li>Set tiers as a <strong>fixed discount</strong> (e.g., $5 off per item) or a <strong>percentage discount</strong> (e.g., 15% off).</li>
<li>Apply tiers to all variations or target a specific variation of a variable product.</li>
<li>Multiple tier levels per rule — unlimited pricing bands.</li>
</ul>
<h4>Scheduled & Flash Pricing</h4>
<ul>
<li>Set an <strong>Active From</strong> and <strong>Active Until</strong> date on any pricing rule.</li>
<li>Rules outside their date window are automatically excluded from pricing, tables, cart validation, and discount messages — no manual toggling needed.</li>
<li>Perfect for <strong>flash sales</strong>, seasonal wholesale pricing, and time-limited B2B promotions.</li>
</ul>
<h4>Quantity Rules per Role</h4>
<ul>
<li><strong>Minimum quantity</strong> — require wholesale buyers to purchase at least N units.</li>
<li><strong>Maximum quantity</strong> — limit retail customers to a maximum order size.</li>
<li><strong>Step/increment quantity</strong> — force orders in multiples of 2, 5, 10, etc.</li>
<li>Quantity enforcement applies on the product page, in the cart, and at checkout.</li>
</ul>
<h4>Beautiful Pricing Table Templates</h4>
<ul>
<li>Six ready-made table layouts: <strong>Table</strong>, <strong>Options</strong>, <strong>Minimal Table</strong>, <strong>Compact List</strong>, <strong>Plain Text</strong>, <strong>Horizontal</strong>.</li>
<li>Choose the default template globally and override it per product.</li>
<li>Control which columns appear: Quantity, Price, Discount.</li>
<li>Set a custom table title and active-tier highlight color.</li>
<li>Responsive layout option for mobile shoppers.</li>
<li>Choose where the table appears: above/below add-to-cart, before/after product meta, or after product summary.</li>
</ul>
<h4>Live Savings Calculator</h4>
<ul>
<li>Displays a <strong>real-time savings widget</strong> on the product page.</li>
<li>Updates automatically as the customer changes the quantity input.</li>
<li>Shows regular price, discounted price, total savings amount, and discount percentage.</li>
<li>Can be enabled or disabled from Template Options settings.</li>
</ul>
<h4>Discount Badges in Cart, Checkout & Orders</h4>
<ul>
<li>Applied wholesale tier is shown beside each line item in the <strong>cart</strong>, <strong>checkout</strong>, <strong>customer order details</strong>, and <strong>admin order screen</strong>.</li>
<li>Customers see exactly which discount tier was applied and how much they saved.</li>
</ul>
<h4>Variable Product Support</h4>
<ul>
<li>Full support for <strong>WooCommerce variable products</strong> — rules and tiers can target all variations or a specific variation.</li>
<li>Pricing tables update dynamically when the customer switches between variations.</li>
</ul>
<h4>Performance & Security</h4>
<ul>
<li>Transient caching on the wholesale reports page (5-minute TTL).</li>
<li>Pre-warmed post meta cache to eliminate N+1 database queries.</li>
<li>Capped product and category queries (limit: 200) to prevent timeouts on large stores.</li>
<li>All AJAX handlers protected with nonce verification and capability checks.</li>
<li>Admin-only handlers are never registered as publicly accessible.</li>
</ul>
<h4>Wholesale Registration Form</h4>
<ul>
<li>Add the shortcode <code>[whtprole_registration_form]</code> to any page to let customers <strong>apply for wholesale access</strong>.</li>
<li>Collects company name, business type, VAT/tax number, phone, and a free-text message.</li>
<li>Guest applicants get a WooCommerce customer account created automatically — no extra step required.</li>
<li>Logged-in users who already submitted see their <strong>application status</strong> (pending / approved / rejected) instead of the form.</li>
<li>Admin receives an <strong>email notification</strong> for every new application.</li>
<li>Approved and rejected applicants are notified by email with WooCommerce-branded messages.</li>
<li>Manage all applications from <strong>Wholesale <span aria-hidden="true" class="wp-exclude-emoji">→</span> Applications</strong> in the WordPress admin.</li>
<li>One-click Approve (assigns the configured role) or Reject (with optional reason).</li>
<li>Configurable: choose which WordPress role is assigned on approval, set the notification email, and optionally require users to be logged in before applying.</li>
</ul>
<h4>Wholesale Reports</h4>
<ul>
<li>Dedicated <strong>Wholesale Reports</strong> page inside WooCommerce showing revenue, order counts, and top wholesale buyers.</li>
</ul>


Wholesale & Tiered Pricing for WooCommerce

Set role-based wholesale prices, volume discounts, and quantity rules in WooCommerce. Display beautiful tiered pricing tables for B2B, wholesale, and  …

Custom Roles & Pricing vs Wholesale & Tiered Pricing for WooCommerce