<p>Customer Analytics for WooCommerce extends WooCommerce analytics with advanced customer metrics that uncover patterns in your customer data.</p>
<p>While WooCommerce provides basic sales reports, store owners need deeper insights to make strategic decisions about customer retention, marketing spend, and product performance. Customer Analytics for WooCommerce bridges that gap by adding dedicated reports for customer lifetime value, repeat purchase rate, churn rate, and geographic performance — all within the native WooCommerce Admin interface.</p>
<h2>What This Plugin Does</h2>
<p>Unlike traffic analytics tools, Customer Analytics for WooCommerce reveals <strong>customer behavior patterns</strong> through advanced metrics designed for retention analysis and WooCommerce customer analytics. It extends your existing WooCommerce Analytics dashboard without requiring external services or third-party data sharing.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Privacy-First</strong>: All data processing happens on your server</li>
<li><strong>No External Dependencies</strong>: Works without third-party services</li>
<li><strong>Plug & Play</strong>: Works with existing data</li>
<li><strong>Native Integration</strong>: Seamlessly extends WooCommerce Admin interface</li>
</ul>
<h2>Five Analytics Reports</h2>
<h3>1. Lifetime Value (Customer Lifetime Value / CLV)</h3>
<p>Track average revenue per customer across your entire store, segmented by time periods and customer behavior patterns. The customer lifetime value WooCommerce report helps you understand the long-term profitability of different customer segments.</p>
<p><strong>Key Features:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Calculate average lifetime value in your store’s currency</li>
<li>Track customer lifetime duration in months</li>
<li>Segment by purchase behavior (one-time, repeat, loyal)</li>
<li>Customize loyalty thresholds to match your business</li>
<li>Export data for deeper analysis</li>
</ul>
<p><strong>Example:</strong> If your average customer lifetime value is $200 and acquisition costs $50, you have a 4x return on marketing investment — data that informs confident scaling decisions.</p>
<h3>2. Lifetime Value Trends</h3>
<p>Monitor how customer value evolves over time with historical trend analysis. This report provides cumulative lifetime value calculations with configurable lookback periods.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Track lifetime value evolution with configurable monthly lookback periods</li>
<li>Monitor customer mix changes over time</li>
<li>Track customer value changes over time</li>
<li>Compare period-over-period performance</li>
</ul>
<p><strong>Example:</strong> Use trend data to correlate changes in customer lifetime value with marketing campaigns, product launches, or seasonal patterns.</p>
<h3>3. Repeat Purchase Rate</h3>
<p>Track the percentage of customers who return for additional purchases across customizable time periods. The repeat purchase rate WooCommerce report helps identify whether customer retention efforts are working.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Calculate repeat purchase percentages</li>
<li>Track metrics daily, weekly, monthly, or yearly</li>
<li>Identify seasonal purchase patterns</li>
<li>Track customer retention WooCommerce metrics</li>
</ul>
<p><strong>Example:</strong> A rising repeat purchase rate indicates improving customer retention without additional acquisition costs.</p>
<h3>4. Churn Rate</h3>
<p>Monitor customer attrition with configurable detection periods tailored to your business cycle. The WooCommerce churn rate report identifies when customers stop purchasing so you can act on that data.</p>
<p><strong>Churn Detection Periods:</strong></p>
<ul>
<li>15, 30, 60, or 90 days for frequent purchases</li>
<li>4, 6, 12, or 24 months for seasonal businesses</li>
</ul>
<p><strong>Example:</strong> Tracking churn rate over time lets you measure whether retention campaigns are reducing customer attrition.</p>
<h3>5. Countries</h3>
<p>Analyze geographic performance with detailed country-level metrics that go beyond basic location reports.</p>
<p><strong>Key Metrics by Country:</strong></p>
<ul>
<li>Net sales</li>
<li>Total orders and items sold</li>
<li>Unique products purchased</li>
<li>Product performance segmentation for single countries</li>
<li>Compare multiple countries side-by-side</li>
</ul>
<p><strong>Example:</strong> Identify top-performing products by country to optimize inventory allocation and marketing for each market.</p>
<h2>Seamless Configuration & Setup</h2>
<p>The plugin integrates directly with your WooCommerce Admin dashboard:</p>
<ol>
<li><strong>Install & Activate</strong> – Standard WordPress plugin installation</li>
<li><strong>Configure Settings</strong> – Customize thresholds for your business model</li>
<li><strong>Start Analyzing</strong> – Access reports immediately with historical data</li>
</ol>
<h2>Technical Requirements</h2>
<p>Built to WordPress coding standards and optimized for WooCommerce’s High-Performance Order Storage (HPOS) system. The plugin is HPOS compatible and designed for stores running modern infrastructure.</p>
<p><strong>Requirements:</strong></p>
<ul>
<li>WordPress 6.9+</li>
<li>WooCommerce 9.0+ with HPOS enabled</li>
<li>PHP 8.3+</li>
<li>MySQL 8.0+</li>
</ul>
<p><strong>Performance Features:</strong></p>
<ul>
<li>Optimized queries using MySQL 8.0 features</li>
<li>Processes stores of all sizes with configurable options</li>
<li>Configurable lookback periods for very large stores</li>
<li>Efficient data loading and processing</li>
<li>Native WooCommerce Admin integration</li>
</ul>
<h2>Frequently Asked Questions</h2>
<p><strong>Works with existing data</strong> – Analyzes your historical orders immediately upon installation. No migration needed.</p>
<p><strong>Complete privacy</strong> – All data stays on your server. No external services or data sharing.</p>
<p><strong>Scales with your business</strong> – Optimized for stores with extensive order history using MySQL 8.0 features and configurable lookback periods.</p>
<p><strong>No coding required</strong> – If you can use WooCommerce, you can use Customer Analytics.</p>
<p><strong>Export report data</strong> – Download any report as CSV for external analysis.</p>

Customer Analytics

<p>Customer Analytics calculates customer lifetime value, repeat purchase rate, churn rate, and geographic performance using existing order data to provide insights into customer behavior patterns and support informed business decisions.</p>

wpazleen

Sabbir Sam

sambyte

wpxpertise

Function Deck

<p>Activity Guard is a free WordPress plugin that covers four things most plugins charge separately for: a complete activity log, an IP-based security firewall, a plugin vulnerability scanner, and WooCommerce abandoned cart analytics. Alerts go out in real time to Slack, Telegram, or email.</p>
<p>Most activity log plugins stop at logging. Most security plugins don’t touch WooCommerce. Activity Guard does all of it in one dashboard, so you’re not juggling four separate plugins or paying for features that should come standard.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/KXT0QcnFLOg?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p><a href="https://wpazleen.com/notifier-to-slack/" rel="nofollow ugc">Activity Guard Website</a> | <a href="https://wpazleen.com/docs/" rel="nofollow ugc">Documentation</a> | <a href="https://wpazleen.com/support/" rel="nofollow ugc">Pro Support</a></p>
<h3>What Makes Activity Guard Different</h3>
<p>Other free activity log plugins make you upgrade for Slack alerts, security scanning, or WooCommerce tracking. Activity Guard ships all of it for free, including Telegram notifications, IP firewall with emergency session shutdown, plugin CVE scanning, and WooCommerce incomplete-order analytics.</p>
<p>No other free plugin on WordPress.org combines these four in one place:</p>
<ul>
<li>Complete activity log with charts and visual summaries</li>
<li>IP firewall with manual blocking, CIDR ranges, and conditional rules</li>
<li>Plugin vulnerability scanner cross-referencing NVD, WPVulnerability.net, and the WPAzleen private API</li>
<li>WooCommerce analytics including abandoned cart recovery rate tracking</li>
</ul>
<h3>WordPress Activity Log</h3>
<p>Activity Guard records every meaningful change on your site, including the IP address, username, timestamp, and the exact change made. The log covers:</p>
<ul>
<li>User logins, logouts, and failed login attempts</li>
<li>User registrations, role changes, and profile edits</li>
<li>Pages, posts, and custom post types: create, edit, delete, status changes</li>
<li>Plugin and theme activations, deactivations, updates, and deletions</li>
<li>WordPress core settings and configuration changes</li>
<li>Menu, widget, and sidebar modifications</li>
<li>Email delivery tracking (email log)</li>
<li>Form submissions from Contact Form 7, SimpleForm, and others</li>
<li>Admin settings changes and debug log events</li>
<li>Cron job scheduling and background process tracking</li>
<li>Script modification and file change detection</li>
<li>Visitor traffic monitoring with an on/off toggle</li>
</ul>
<p>Visual charts summarize your audit log at a glance. No need to scroll through raw log tables to understand what’s happening on your site.</p>
<h3>Security Firewall and IP Blocking</h3>
<p>Activity Guard actively blocks threats rather than just recording them after the fact.</p>
<ul>
<li>IP blocking by manual entry, CIDR range, or conditional rule</li>
<li>Emergency shutdown: force-logout every active session on your site with one click</li>
<li>Cloudflare Turnstile login protection against bots and brute force attacks</li>
<li>Login rate limiting to stop credential-stuffing</li>
<li>Bot detection and automatic IP blocking</li>
<li>Restrict or fully disable XML-RPC access</li>
<li>Core file integrity scanner to detect unauthorized file changes</li>
<li>File integrity monitoring across plugins and themes</li>
<li>Block TOR network access</li>
<li>Block vulnerability scanner user agents</li>
<li>HTTP security headers: custom, logged, and enforced</li>
<li>WordPress version hiding</li>
<li>404 error tracking and suspicious HTTP request alerts</li>
<li>Admin dashboard visitor tracking</li>
<li>Cron job failure and site downtime monitoring</li>
</ul>
<p>The Emergency Shutdown feature is specific to Activity Guard: one click and every logged-in session on your site ends immediately. Useful when you detect a breach in progress and need everyone out now.</p>
<h3>Plugin Vulnerability Scanner</h3>
<p>Activity Guard scans every installed plugin and theme against multiple vulnerability databases before problems develop:</p>
<ul>
<li>Detect plugins with known CVEs across NVD, WPVulnerability.net, and the WPAzleen private API</li>
<li>Flag outdated plugins not compatible with your WordPress version</li>
<li>Identify abandoned plugins (not updated in over a year)</li>
<li>Warn about plugins with low install counts or poor ratings</li>
</ul>
<p>No other free activity log plugin on WordPress.org includes a built-in multi-database vulnerability scanner.</p>
<h3>WooCommerce Activity Log and Analytics</h3>
<p>Activity Guard logs every WooCommerce event and adds analytics built specifically for store owners.</p>
<p>Order tracking covers status changes, payments, refunds, and cancellations. You also get stock level changes and low-stock events, coupon creation and usage, product pricing edits, billing and shipping address updates, customer registration changes, and real-time shipping status updates.</p>
<p>The abandoned cart and incomplete-order analytics go further than basic logging. The dashboard shows checkout drop-off rates, recovery potential, recovery rate, and how customers interact with their carts before leaving. This helps you understand where revenue is being lost, not just that it was lost.</p>
<p>WooCommerce abandoned cart analytics with recovery rate tracking is included free. No competing free activity log plugin on WordPress.org provides this.</p>
<h3>Slack and Telegram Notifications</h3>
<p>Activity Guard sends alerts the moment a critical event occurs, across four channels:</p>
<ul>
<li>Slack: route alerts to any channel, tag specific users or groups with @mentions</li>
<li>Telegram: real-time activity and security alerts direct to your Telegram chat</li>
<li>Email: configurable per event type</li>
<li>Admin dashboard: in-panel notification view</li>
</ul>
<p>Events that trigger alerts include core file changes, plugin and theme updates (with the username that triggered the update), WooCommerce orders, payments, coupon usage, incomplete order follow-ups, product edits, stock changes, login and registration events, page and post changes, form submissions, and admin settings changes. A daily digest and weekly plugin download summary are also available.</p>
<p>You can schedule notifications for specific times and control exactly which events send alerts.</p>
<h3>Admin and Developer Tools</h3>
<ul>
<li>Maintenance mode toggle from the dashboard</li>
<li>Menu and widget change tracking</li>
<li>Plugin and theme activation and deactivation logs</li>
<li>Script modification detection</li>
<li>HTTP security header change logging</li>
<li>Debug log and fatal error detection</li>
<li>Email log: full delivery history for all outgoing WordPress emails</li>
<li>Contact Form 7 and SimpleForm integration alerts</li>
</ul>
<h3>Who Uses Activity Guard</h3>
<p>WooCommerce store owners use it to track every order, coupon, product change, and shipping event, and to recover revenue with abandoned cart analytics. Site administrators use it to know exactly who changed what, instantly log out suspicious users, and maintain a clean audit trail. Agencies and developers use it to monitor plugin updates, configuration changes, fatal errors, and debug logs across client sites. Security-focused admins use it to block IPs, scan for CVEs, monitor file integrity, and trigger emergency shutdowns. Multi-author sites use it to hold contributors accountable with full user activity logging and role-change tracking.</p>
<p>Join us: <a href="https://www.facebook.com/wpazleens" rel="nofollow ugc">Facebook</a> | <a href="https://www.youtube.com/channel/UCqR5SPvn6N2ZBq7AyYKfEnA" rel="nofollow ugc">YouTube</a> | <a href="https://x.com/wpazleen" rel="nofollow ugc">X / Twitter</a></p>
<h3>External Services</h3>
<h4>Slack Webhook Integration</h4>
<p>Activity Guard sends notifications to your Slack workspace using a Slack incoming webhook URL that you provide. To set one up:</p>
<ol>
<li>Create a Slack app or use an existing one</li>
<li>Enable Incoming Webhooks in the app settings</li>
<li>Add a webhook to your workspace</li>
<li>Paste the webhook URL into Activity Guard settings</li>
</ol>
<h4>Cloudflare Turnstile</h4>
<p>Activity Guard uses <a href="https://www.cloudflare.com/application-services/products/turnstile/" rel="nofollow ugc">Cloudflare Turnstile</a> for login bot protection. See Cloudflare’s <a href="https://www.cloudflare.com/application-services/products/turnstile/" rel="nofollow ugc">privacy policy</a> for details.</p>
<h4>Plugin Vulnerability Scanner – Data Sources</h4>
<ul>
<li>WordPress.org Plugin API: retrieves plugin metadata including latest version, last updated date, rating, and active install count. <a href="https://wordpress.org/about/privacy/" rel="ugc">Privacy Policy</a></li>
<li>WPAzleen API: private endpoint for known vulnerabilities by plugin and version. No sensitive data is transmitted. <a href="https://wpazleen.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
<li>WPVulnerability.net: public API for CVE-based vulnerability data. <a href="https://www.wpvulnerability.com/privacy/" rel="nofollow ugc">Privacy Policy</a></li>
<li>National Vulnerability Database (NVD): official CVE data from NIST. <a href="https://www.nist.gov/oism/site-privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<p>All scans run locally using public metadata and vulnerability feeds. Activity Guard does not collect, store, or transmit any personal information during scans.</p>
<h4>Freemius</h4>
<p>Activity Guard uses the <a href="https://freemius.com/" rel="nofollow ugc">Freemius</a> SDK for optional telemetry. No data is collected by default. Data collection only starts after you explicitly confirm in the admin notice. See the <a href="https://freemius.com/privacy/" rel="nofollow ugc">Freemius FAQ</a> for details.</p>
<h4>WPAzleen Settings API</h4>
<p>Loads display settings for the Pro upgrade modal in the plugin admin area.</p>
<p><a href="https://wpazleen.com/privacy-policy/" rel="nofollow ugc">WPAzleen Privacy Policy</a></p>
<h3>Source Code</h3>
<p>The source files for all compiled/minified JavaScript and CSS in this plugin are publicly available at:</p>
<p>https://github.com/wpazleen/activity-guard</p>
<p>Build instructions:</p>
<ol>
<li>Clone the repository or direct visit the src directory.</li>
<li>Run <code>npm install</code> in the root to install dependencies.</li>
<li>Run <code>npm run build</code> to compile the JavaScript and CSS assets.</li>
<li>The compiled files are output to <code>build/</code>.</li>
</ol>


Activity Guard – Security Scanner, Activity Log with IP blocking


Excellent plugin and easy to setup thanks for the video.


Original idea and super useful plugin!

WordPress activity log with IP blocking, plugin vulnerability scanner, WooCommerce abandoned cart analytics, and free Slack and Telegram alerts.

Customer Analytics vs Activity Guard – Security Scanner, Activity Log with IP blocking