<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

<h2><strong>Keep Control of Your Bottom Line with a Precise Profit Analysis</strong></h2>
<p>BeProfit’s profit calculator organizes all your store’s financial data in one intuitive dashboard to give you a clear picture of your business performance in real time.</p>
<p>This extreme accurate profit tracker simplifies and translates mountains of data into a visual format that makes profit tracking easier than ever before.</p>
<p>When you connect your <a href="https://woocommerce.com/my-dashboard/">WooCommerce store</a> with BeProfit you will get access to powerful features to help you understand your store’s finances and optimize your bottom line at a glance.</p>
<p><span class="embed-youtube" style="text-align:center"></span></p>
<h3><strong>Get an accurate overview of your profits</strong></h3>
<p>Stay on top of your profits with a daily snapshot of profit, sales, and orders.</p>
<p>Leverage intuitive charts and graphs to understand your numbers and spot trends in a flash.</p>
<p>Discover your net profit and gross profit, and use BeProfit’s customization features as well as advanced filters to dive deeper into your store’s financial performance.</p>
<p><img class="alignnone wp-image-18734000031813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Track-Your-Profit-3.png?w=620" alt="Track your profit with a precise profit analysis" width="620" height="349" /></p>
<h3><strong>Track ALL your eCommerce expenses in one profit dashboard</strong></h3>
<p>With the BeProfit profit app you can easily keep track of ALL your business costs in real time, including one-time and recurring costs.</p>
<p>Add fixed, variable, and specialized costs, and automatically pull your costs of goods sold (COGS) to calculate profit with extreme accuracy.</p>
<p>Sync expenses with Google sheets, CSV files or using API. Stay on top of your numbers as your data refreshes daily.</p>
<p><img class="alignnone wp-image-18734000031894 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-007-1200x684-2.png?w=620" alt="Calculate expenses with an accurate profit calculator" width="620" height="353" /></p>
<h3><strong>Create, schedule and export custom reports with BeProfit</strong></h3>
<p>Say goodbye to messy spreadsheets when it comes to keeping track of your numbers. BeProfit lets you create daily/weekly/monthly reports or use predefined report templates to save time and effort.</p>
<p>Export different types of reports as CSV files or schedule report deliveries from your BeProfit dashboard directly to your inbox.</p>
<ul>
<li><strong>Product Reports:</strong> track and analyze metrics for all products per vendor, type, inventory, status, price, sale, COGS, revenue and profit.</li>
<li><strong>Product Insights:</strong> discover your best sellers, your most profitable products and least profitable items.</li>
<li><strong>Order Reports:</strong> track orders per status, customers, items ordered, prices paid by customers, shipping & handling, taxes, processing fees, fulfillment costs, COGS, and profits.</li>
<li><strong>Order Tracking:</strong> track order fulfillment and transaction statuses. Auto-sync orders with CJ Dropshipping.</li>
<li><strong>Marketing Reports:</strong> analyze marketing costs and performance to reach your target ROAS, CPC & conversion rates.</li>
<li><strong>LTV & Cohort Analytics:</strong> easily gain advanced insights into customer Lifetime Value (LTV) and cohort behavior for smarter strategies.</li>
</ul>
<h3><img class="alignnone wp-image-18734000031888 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-006-1200x684-2.png?w=620" alt="Create custome reports with the BeProfit profit app" width="620" height="353" /></h3>
<h3><strong>Optimize your online ads & marketing performance</strong></h3>
<p>With BeProfit, you can spot your most profitable advertising platforms as well as campaigns, ad sets and individual ads. It’s a game changer!</p>
<p>Connect your PPC platforms to get valuable insights on your marketing performance. Calculate return on ad spend (ROAS) and customer acquisition costs (CAC) with extreme accuracy.</p>
<h3><img class="alignnone wp-image-18734002067711 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/03/Gallery-002-1200x684-1.png?w=620" alt="" width="620" height="353" /></h3>
<h3><strong>Leverage smart profit analysis tools & integrations</strong></h3>
<ul>
<li><strong>Sync your ad platforms</strong> to gain valuable marketing insights: Facebook ads, Instagram ads, Google ads, Pinterest ads, TikTok ads, Bing ads, Snapchat ads.</li>
<li><strong>Connect multiple stores</strong> to view your shops’ metrics aggregated in one dashboard.</li>
<li><strong>Connect your shipping platforms</strong> to get your data auto-pulled into your dashboard: Shippo, ShipStation, ShipHero, ShippingEasy.</li>
<li><strong>Collaborate with teammates</strong> on your shared workspace. Provide colleagues with view-only or full admin access to keep them in the loop.</li>
</ul>
<h3><strong>Start making sense of your data with BeProfit</strong></h3>
<p>BeProfit is a unique, creative, and flexible profit calculator plugin that gives you full control over your lifetime profits and expenses. It’s simple to set up, easy to use, and gives you valuable insights to help you maximize your bottom line with minimum effort.</p>
<p>Need help with BeProfit? Explore our <a href="https://woocommerce.com/document/beprofit-for-woocommerce/">technical documentation</a> or <a href="https://woocommerce.com/contact-us/">contact us</a>.</p>

BeProfit: Profit Calculator & Business Reports

<p>Optimize your advertising budget with accurate profit calculations and marketing insights for your WooCommerce store.</p>

Datalayer vs BeProfit: Profit Calculator & Business Reports