<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

<h2>Get Actionable Metrics for Your WooCommerce Store with Kissmetrics</h2>
<p>Add Kissmetrics tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily build a customized dashboard that shows you the metrics you care about, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.</p>
<p>No need to manually add javascript and read through the Kissmetrics integration guides for hours – this plugin does all setup for event tracking for your store and sends the correct data to your Kissmetrics account.</p>
<h3>Designed for Kissmetrics</h3>
<p><a href="https://www.kissmetrics.io/" target="_blank" rel="noopener noreferrer">Kissmetrics</a> is the premier analytics tool that shows you actionable metrics for your business. Use this extension to integrate Kissmetrics with your WooCommerce store and save 20+ hours (and a guaranteed headache) in setup time! If you don’t already have a Kissmetrics account, <a href="https://www.kissmetrics.io/ecommerce/" target="_blank" rel="noopener noreferrer">sign up here</a>.</p>
<figure id="attachment_2068037" aria-describedby="caption-attachment-2068037" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-2068037" src="https://woocommerce.com/wp-content/uploads/2012/07/kissmetrics-dashboard.jpg?w=620" alt="" width="620" height="321" /><figcaption id="caption-attachment-2068037" class="wp-caption-text">Kissmetrics dashboard – drag and drop metrics to display only the ones you need.</figcaption></figure>
<h3>Get Insight into Revenue</h3>
<p>Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.</p>
<figure id="attachment_151494" aria-describedby="caption-attachment-151494" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-revenue-screenshot.png"><img class="size-medium wp-image-151494" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-revenue-screenshot.png" alt="WooCommerce KissMetrics Revenue" width="550" height="401" /></a><figcaption id="caption-attachment-151494" class="wp-caption-text">Get better insight into your revenue by segmenting it over time and category.</figcaption></figure>
<h3>Visualize Your Sales Funnel</h3>
<p>See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!</p>
<figure id="attachment_2068038" aria-describedby="caption-attachment-2068038" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-2068038 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/07/kissmetrics-salesfunnel.png?w=620" width="620" height="474" /><figcaption id="caption-attachment-2068038" class="wp-caption-text">Improve your sales funnels to increase your store’s revenue.</figcaption></figure>
<h3>Real-Time Analytics</h3>
<p>Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Live view within Kissmetrics to see activity on your site in real time.</p>
<figure id="attachment_151492" aria-describedby="caption-attachment-151492" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-live-screenshot.png"><img class="size-medium wp-image-151492" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-live-screenshot.png" alt="WooCommerce KissMetrics Live Screenshot" width="550" height="396" /></a><figcaption id="caption-attachment-151492" class="wp-caption-text">Watch customers interact with your store in real-time.</figcaption></figure>
<h3>Powerful Customization</h3>
<p>All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically aliased to their WordPress username or email address when logging in. Custom events can be tracked by adding a snippet to your theme.</p>
<figure id="attachment_152614" aria-describedby="caption-attachment-152614" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-admin-settings.png"><img class="size-medium wp-image-152614" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-admin-settings.png" alt="WooCommerce KISSmetrics integration admin settings" width="550" height="422" /></a><figcaption id="caption-attachment-152614" class="wp-caption-text">Already using Kissmetrics? Easily customize the event and property names sent to match your existing data.</figcaption></figure>
<h3>Supports WooCommerce Subscriptions</h3>
<p>Selling <a href="https://woocommerce.com/woocommerce-subscriptions/" target="_blank" rel="noopener noreferrer">subscriptions</a> on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Kissmetrics can then display churn rate, average subscription length, and your cancellation rate without any extra configuration required.</p>
<p>When WooCommerce Subscriptions is active, this plugin automatically adds the appropriate Subscription events to your tracking data.</p>
<h3>How to Get Started (in 5 minutes or less)</h3>
<ol>
<li>Download and install into your WooCommerce store.</li>
<li>Login to your Kissmetrics account (<a href="https://www.kissmetrics.io/ecommerce/" target="_blank" rel="noopener noreferrer">sign up here</a> if you don’t already have an account) and grab your API key.</li>
<li>Save your API key on the settings page.</li>
</ol>
<p>Read the <a href="https://woocommerce.com/document/kiss-metrics/">plugin documentation</a> to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!</p>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Kissmetrics

<p>Easily add Kissmetrics event tracking to your WooCommerce store with one click.</p>

Datalayer vs Kissmetrics