<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles Report:</strong> A full analytics page just for <strong>User roles</strong>, complete with performance cards, charts, and comparisons.</li>
<li><strong>Performance Cards:</strong> At a glance, see key metrics like <strong>Orders, Customer count, Gross sales, returns, net sales, Total sales, and Average order</strong> value.</li>
<li><strong>Single or Multiple User Role Filters:</strong> Drill into a single User Role or compare multiple <strong>User Roles</strong> side by side.</li>
<li><strong>User Role Comparison Charts:</strong> Visualize <strong>User Role</strong> performance over time with line or bar charts.</li>
<li><strong>Leaderboard :</strong> Instantly see your top-performing <strong>User Roles</strong> ranked by orders, gross sales, returns, net sales, and total sales—right in your WooCommerce analytics dashboard.</li>
<li><strong>User Role Aliases (Analytics-Only)</strong> – Group multiple User Roles under custom aliases for simplified reporting.</li>
<li><strong>User Roles Column:</strong> See which <strong>User Roles</strong> are associated with orders,  products, categories, coupons, downloads and Customers report page.</li>
<li><strong>Export to CSV:</strong> All reports and the dedicated <strong>User Roles</strong> page export with User Role data included.</li>
<li><strong>Works with Any User Role:</strong> Supports WordPress built-in User Roles plus custom User Roles created by plugins or code.</li>
<li><strong>No Setup Required:</strong> Just activate the plugin—your Analytics dashboard gets powerful new insights instantly.</li>
</ul>
<h3>Works with All User Roles, Globally</h3>
<p data-start="399" data-end="678">Role Based Analytics for WooCommerce plugin fully supports <strong data-start="425" data-end="468">custom user roles created by any plugin</strong>, as well as the <strong data-start="485" data-end="502">default roles</strong> that come with WordPress and WooCommerce. This means you don’t have to worry about compatibility—whether roles are built-in or added by another tool, they’re all recognized.</p>
<p data-start="680" data-end="849">To make it clear, here are some of the default roles you’ll already find in WordPress and WooCommerce:<br data-start="782" data-end="785" /><strong data-start="785" data-end="847">Administrator, Editor, Author, Shop Manager, and Customer.</strong></p>
<p data-start="851" data-end="1045">Because the plugin supports user roles <strong data-start="890" data-end="902">globally</strong>, you can be confident that sales data will always be tracked and reported correctly, no matter how your site defines or organizes its users.</p>
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<p></p>
<div style="text-align: center;margin-bottom: 10px"><span style="font-weight: bold;font-size: 18px;color: #222"> Happy Customer Review</span></div>
<p></p>
<div style="text-align: center;margin-bottom: 12px"></div>
<p></p>
<p style="margin: 0;font-size: 15px">“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p>
<p></p>
<div style="margin-top: 18px;padding: 12px;background: #f8f9fa;border-left: 4px solid #0073aa;border-radius: 4px">
<p style="margin: 0;font-size: 14px;color: #555"><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
</div>
</div>
<h2>Unlock Powerful User Role Insights in WooCommerce</h2>
<p class="p1">When organize your customers with Custom User Roles, Role Based Analytics for WooCommerce gives you deeper insights into those User Roles. The plugin adds a dedicated User Roles report to your Analytics dashboard, letting you filter, compare, and track performance by User Role. In just a few clicks, view sales, orders, product performance, and coupon usage for any User Role—all without changing your usual WooCommerce workflow.</p>
<figure id="attachment_18734005698044" aria-describedby="caption-attachment-18734005698044" style="width: 896px" class="wp-caption alignnone"><img class="size-medium wp-image-18734005698044" src="https://woocommerce.com/wp-content/uploads/2025/07/Copy-of-See-sales-performance-by-user-role.jpg?w=896" alt="WooCommerce User Roles report with performance cards, time comparison chart, and role table" width="896" height="597" /><figcaption id="caption-attachment-18734005698044" class="wp-caption-text">Performance cards for gross, net, and total sales with a time comparison chart and detailed user role table.</figcaption></figure>
<p> </p>
<h3>User Roles Report Page</h3>
<p>Dive deeper into customer behavior with the <strong>User Roles Report Page</strong> in Role Based Analytics for WooCommerce. It gives you powerful tools to analyze sales and performance across User roles, all in one place:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Performance Cards</strong><br />
Instantly see key metrics like orders, customer count gross sales, returns, net sales, total sales, and average order value—summarized for the selected period.</li>
<li><strong>User Role Comparisons</strong><br />
Compare multiple User roles side by side with interactive charts. Track trends over time and see how different User roles perform across sales metrics.</li>
<li><strong>Visualize with Time & User Role Charts</strong><br />
Switch between <em>Time Comparison</em> (this period vs. previous) and <em>User Role Comparison</em> charts to spot trends. View sales over time or compare multiple User roles side by side.</li>
<li><strong>Single & Multi-User Role Filtering</strong><br />
Zoom into a specific User Role or analyze several User Roles at once for more flexible insights.</li>
<li><strong>CSV Export</strong><br />
Download detailed, User role-based reports in CSV format for deeper analysis outside WooCommerce.</li>
<li><strong>Actionable Insights</strong><br />
Spot role-based trends at a glance and use the data to refine pricing strategies, promotions, or loyalty programs tailored to each customer group.</li>
</ul>
<hr />
<h3>Leaderboard</h3>
<p>Easily identify your most valuable customer groups! The new Leaderboard feature in Role Based Analytics for WooCommerce gives you a clear table showing:</p>
<ul class="wccom-tick-list-primary">
<li><strong>User Role Rankings</strong><br />
See which user roles generate the most orders, gross sales, returns, net sales, and total sales.</li>
<li><strong>Quick Insights</strong><br />
Spot trends and compare user group performance at a glance—perfect for tracking wholesale, retail, member, and guest sales.</li>
<li><strong>Actionable Data</strong><br />
Use leaderboard insights to shape your marketing, target high-value segments, or reward your top-performing user roles.</li>
</ul>
<hr />
<h3>Products Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>See which user roles are buying each product.</strong><br />
Instantly view and compare sales, revenue, and order counts segmented by user role.</li>
<li><strong>Filter the products report by any user role.</strong><br />
Focus only on the data for Wholesale, Retail, Member, or any custom group.</li>
</ul>
<hr />
<h3>Categories Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Analyze category sales by user role.</strong><br />
Understand which customer groups are purchasing from each category.</li>
<li><strong>Filter category analytics for detailed insights.</strong><br />
Drill down to see sales for a specific user role in any product category.</li>
</ul>
<hr />
<h3>Orders Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Segment orders by user role.</strong><br />
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.</li>
<li><strong>Apply user role filters to order analytics.</strong><br />
Quickly narrow down reports to see orders placed by a specific customer group.</li>
</ul>
<hr />
<h3>Coupons Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Track coupon usage by user role.</strong><br />
See which customer segments are using your discounts and promotions.</li>
<li><strong>Filter coupon analytics to optimize offers.</strong><br />
Analyze coupon performance for each user role and adjust your marketing strategy.</li>
</ul>
<hr />
<h3>Downloads Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Monitor downloads by user role.</strong><br />
View which User Roles are accessing your downloadable products.</li>
<li><strong>Filter download reports for targeted analysis.</strong></li>
<li>Understand digital product usage across different customer groups.</li>
</ul>
<hr />
<h3>Customers Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Filter customers by User Role.</strong> Works with built-in and custom roles.</li>
<li><strong>See key metrics at a glance.</strong> Orders, Total Spend, Last Active, Date Registered, Postal Code, Email, and Role.</li>
<li><strong>Search within any role.</strong> Quickly locate specific customers by name, username, or email.</li>
<li><strong>Include Guest customers.</strong> Track non-registered buyers alongside registered users.</li>
<li><strong>Export filtered results.</strong> Download role-specific customer lists for outreach or analysis.</li>
</ul>
<hr />
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics</strong>—your reports now have user role filters and columns!</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
<hr />
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<td>
<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
</td>
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<h2>Support</h2>
<p>If you have pre-sale questions or need help, <span class="link-annotation-unknown-block-id--992406005">get in touch</span> with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
<p> </td>
</tr>
</tbody>
</table>

Role Based Analytics

<p class="p1">Filter and compare WooCommerce sales reports by user role. Supports WordPress defaults and custom roles to highlight customer group-level performance.</p>

Datalayer vs Role Based Analytics