<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

<h2>Get Insights Into Your WooCommerce Sales Funnel with Google Analytics Pro</h2>
<p>WooCommerce Google Analytics Pro turbo charges the integration between your WooCommerce store and your free Google Analytics account. Get <strong>detailed insights</strong> in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p>WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like <strong>average order value</strong>, <strong>conversion rate</strong>, <strong>sales by product or category</strong>, and other valuable data.</p>
<figure id="attachment_160338" aria-describedby="caption-attachment-160338" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png" rel="attachment wp-att-160338"><img class="size-large wp-image-160338" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png?w=950" alt="WooCommerce Google Analytics Pro: eCommerce report" width="950" height="690" /></a><figcaption id="caption-attachment-160338" class="wp-caption-text"><em>eCommerce Tracking with almost no setup!</em></figcaption></figure>
<h3>Detailed Tracking with Easy Setup</h3>
<p>Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that <strong>enhanced eCommerce tracking</strong> is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.</p>
<figure id="attachment_160323" aria-describedby="caption-attachment-160323" style="width: 443px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png" rel="attachment wp-att-160323"><img class="size-medium wp-image-160323" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png?w=443" alt="WooCommerce Google Analytics: General Settings" width="443" height="550" /></a><figcaption id="caption-attachment-160323" class="wp-caption-text"><em>Plugin Settings</em></figcaption></figure>
<p>It only takes <strong>3 clicks</strong> to get your WooCommerce store connected to your Google Analytics account.</p>
<h3>Why use Google Analytics Pro</h3>
<ul class="wccom-tick-list-primary">
<li>Provides basic site tracking and analytics, such as pageviews or customer sessions</li>
<li>Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking</li>
<li>Allows you <strong>exclude shop managers</strong> from tracking along with site admins</li>
<li>Track <strong>User IDs</strong> for more accurate user counts</li>
<li>Tracks basic eCommerce events like “add to cart” or “checkout started”</li>
<li>Adds <strong>advanced eCommerce event tracking</strong>, such as “coupon addition / removal” and “cart quantity changed”</li>
<li>Track manually added orders</li>
<li>Adds events for <strong>customer actions</strong>, such as sign in or out, or leaving a product review / comment</li>
<li>Adds <strong>order refund and cancellation</strong> tracking</li>
<li>Track customer email opens as events in the “Emails” category</li>
<li>Includes full support for <strong>Shopping Behavior</strong> and <strong>Checkout Behavior</strong> analysis reports <sup><strong>NEW</strong></sup></li>
<li>Adds <strong>checkout options</strong> to get deeper insights into checkout choices made by customers, such as selected payment method <sup><strong>NEW</strong></sup></li>
</ul>
<h3>Detailed Event Tracking</h3>
<p>The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png" rel="attachment wp-att-160334"><img class="aligncenter size-medium wp-image-160334" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png?w=550" alt="WooCommerce Google Analytics Pro: events tracked" width="550" height="504" /></a></p>
<h3>Advanced eCommerce Reports</h3>
<p>Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png"><img class="aligncenter size-large wp-image-368929" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Shopping Behavior analysis" width="950" height="556" /></a></p>
<p>Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png"><img class="aligncenter size-large wp-image-368930" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Checkout Behavior analysis" width="950" height="558" /></a></p>
<p>This plugin even provides support for sending <strong>checkout options</strong> to filter your checkout sessions based on customer actions or data:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png"><img class="aligncenter size-large wp-image-368933" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png?w=950" alt="WooCommerce Google Analytics Pro checkout options" width="950" height="401" /></a></p>
<h3>Powerful Customization</h3>
<p>All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurate user counts. Custom events can be tracked by adding a snippet to your theme.</p>
<figure style="width: 456px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png" rel="attachment wp-att-160324"><img class="aligncenter size-medium wp-image-160324" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png?w=456" alt="WooCommerce Google Analytics: Event Names 1" width="456" height="550" /></a><figcaption class="wp-caption-text"><em>Already using Google Analytics? Easily customize the event names to match your existing data</em></figcaption></figure>
<h3>How to Get Started</h3>
<p><o</p>
<ul>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Login to your Google Analytics account (<a href="https://www.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">sign up for free</a> if you don’t already have an account) and connect it to this plugin</li>
<li>Enabled enhanced eCommerce tracking in your GA account</li>
<li>That’s it! Sit back and enjoy detailed site analytics!</li>
</ul>
<p>Read the <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro/">plugin documentation</a> to see a full list of tracked events, to learn how to customize event names, track custom events, and more!</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Google Analytics Pro

<p>Add advanced event tracking and enhanced eCommerce tracking to your WooCommerce site.</p>

Datalayer vs Google Analytics Pro