<h2>Offer subscription discounts</h2>
Discounts for WooCommerce Subscriptions is the first specialized tool to manage the pricing of recurring payments for the WooCommerce Subscriptions plugin. 
You can manipulate the price in several ways: 
<ul>
<li style="font-weight: 400">Apply fixed or progressive percentage discounts to renewal prices so your clients pay less when they stay with you. </li>
<li style="font-weight: 400">Increase the cost of subscription renewals depending on the subscription period to earn more with every renewal. </li>
<li style="font-weight: 400">Specify personal discounts for various users using role-based discounts. </li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for Subscriptions</a> extension to Simple and Variable products and <a href="https://woocommerce.com/products/product-bundles/">Product Bundles.</a></li>
</ul>
<img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" />
<h2>Features</h2>
<ul>
<li>Discounts work with both simple and variable subscription products</li>
<li style="font-weight: 400">Two ways to assign discounts: fixed prices and percentage discounts </li>
<li>Coupon codes with applied discounts sequence</li>
<li style="font-weight: 400">Individual discounts based on user roles </li>
<li style="font-weight: 400">Display discount tables on product pages to explain discount policy </li>
<li style="font-weight: 400">Customize text explainers and discount table headings to outline the benefits </li>
<li style="font-weight: 400">Choose to display or hide discount tables from product pages </li>
<li style="font-weight: 400">Apply discounts rules for existing subscriptions </li>
<li style="font-weight: 400">Customize the discount table placement on product pages </li>
<li style="font-weight: 400">Use negative values for discounts to increase the cost of subscription renewals </li>
<li style="font-weight: 400">The user account, cart, checkout, and service emails show current discounts and potential discount upgrades </li>
<li style="font-weight: 400">Adjustments to the wp-admin area to help you track down and forecast subscription discounts </li>
<li>All functions work with subscription plans made with help of the All Products for Subscriptions extension as well as with subscription-based products</li>
<li>All Products for Subscriptions implies the use of Simple, Variable, or Bundles products </li>
</ul>
Example
You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. 
Then your subscribers will pay: 
$100 on the initial order and every subscription renewal for five months
$95 per month, after being subscribed for six months 
$90 per month, starting from the 12th month
You also can increase prices with each renewal and make them pay: 
$100 on the initial order
$110 on subscription renewal 
$120 on second renewal, and so on 
Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. 
<h2>Advanced Coupon-Based Discount Sequences</h2>
This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.
<img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" />
You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.
How it works: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.
<h2>How to set up discounts</h2>
Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own custom discounted periods and rates. 
<img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" />
Use fixed discounts (or negative percentage rates) for subscription renewals to increase the cost of subscription renewals events. 
<img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" />
Or set up role-based discounts to offer special prices to some user groups or existing subscribers. 
<img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" />
<h2>Customize product page views</h2>
Everything you can find in the discounts section on the product page is customizable. 
Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. 
<img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" />
The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.
<h2>All Products for Subscriptions add-on</h2>
Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   
<img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" />
<h2>Discount management </h2>
Discounts for WooCommerce Subscriptions also provides you with the option to either apply discount rates to any existing subscriptions (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.
We also help you track and forecast discounts for each subscription through the discount sequence area on the subscription page.
And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.
It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?
Discounts for WooCommerce Subscriptions is simple to set up and manage extensions. It multiplies customer retention rates and LTV. 
<img src="https://pastepixel.com/image/FaRdfSCXwyxgPSP7VCMT.png" alt="" /> 
<img src="https://pastepixel.com/image/CxstVQCWxeHDrKCWtBvx.png" alt="" />
<h3>Requirements</h3>
Minimum PHP version: 5.2 
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>

Discounts for WooCommerce Subscriptions

Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.

<ul class="wccom-tick-list-primary">
<li>Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li>Automated Discount Offers ― Display discount offers if certain survey answers are chosen.</li>
<li>Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li>Skip Next Renewal Offer― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li>Segmented Surveys and Offers ― Different surveys and offers are available for various types of products and categories as well as user roles or accounts.</li>
<li>Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li>Retention offers limits ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li>Trial Period Limitations ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li>Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.
The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.
Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.
<h3>How to Use:</h3>
<ol>
<li> Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li>
Add retention offers to cancellation surveys ― Attach discount offers or the option to skip the next renewal, triggered based on survey responses. This flexibility helps address customer concerns and encourages retention.This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.
</li>
<li>Set limits to users, subscriptions, and products ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li>Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" />
By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.
<h3>Why Use the Plugin:</h3>
Boost Retention Rates 
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.
Gain Valuable Insights 
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.
Retention Offers for Different Segments 
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.
<h3>Use Cases:</h3>
<h4 class="p1">Offer Discount When a Specific Reason Is Selected</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-1-1.gif" width="1152" height="651" />
When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.
<h4 class="p1">Embed Video Content in Cancellation Surveys</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-2.gif" width="1152" height="651" />
Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.
<h4 class="p1">Leverage Detailed Surveys for Customer Insights</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-3-1.gif" width="1152" height="651" />
Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.
<h4 class="p1">Use Survey Analytics for Data-Driven Improvements</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-4.gif" width="1152" height="651" />
Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.
In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.

Cancellation Survey and Offers for WooCommerce Subscriptions

Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.

Discounts for WooCommerce Subscriptions vs Cancellation Survey and Offers for WooCommerce Subscriptions