<h2>Offer subscription discounts</h2>
<p><span style="font-weight: 400"><strong>Discounts for WooCommerce Subscriptions</strong> is the first specialized tool to manage the pricing of recurring payments for the <strong>WooCommerce Subscriptions</strong> plugin. </span></p>
<p><span style="font-weight: 400">You can manipulate the price in several ways: </span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Apply </span><b>fixed or progressive percentage discounts</b><span style="font-weight: 400"> to renewal prices so your clients pay less when they stay with you. </span></li>
<li style="font-weight: 400"><b>Increase the cost of subscription renewals </b><span style="font-weight: 400">depending on the subscription period to earn more with every renewal. </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify</span><b> personal discounts for various users</b><span style="font-weight: 400"> using role-based discounts. </span></li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/"><strong>All Products for Subscriptions</strong></a> extension to <strong>Simple</strong> and <strong>Variable</strong> <strong>products</strong> and <a href="https://woocommerce.com/products/product-bundles/"><strong>Product Bundles.</strong></a></li>
</ul>
<p><img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" /></p>
<h2><strong>Features</strong></h2>
<ul>
<li>Discounts work with both <strong>simple and variable subscription products</strong></li>
<li style="font-weight: 400"><span style="font-weight: 400">Two ways to assign discounts:</span><b> fixed prices and percentage discounts</b><span style="font-weight: 400"> </span></li>
<li><strong>Coupon codes</strong> with applied discounts sequence</li>
<li style="font-weight: 400"><span style="font-weight: 400">Individual </span><b>discounts based on user roles</b><span style="font-weight: 400"> </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Display </span><b>discount tables on product pages</b><span style="font-weight: 400"> to explain discount policy </span></li>
<li style="font-weight: 400"><b>Customize text explainers</b><span style="font-weight: 400"> and discount table headings to outline the benefits </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose to </span><b>display or hide discount tables</b><span style="font-weight: 400"> from product pages </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Apply discounts rules for </span><b>existing subscriptions</b><span style="font-weight: 400"> </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize the</span><b> discount table placement </b><span style="font-weight: 400">on product pages </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use negative values for discounts to</span><b> increase the cost of subscription renewals</b><span style="font-weight: 400"> </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">The</span><b> user account, cart, checkout, and service emails</b><span style="font-weight: 400"> show current discounts and potential discount upgrades </span></li>
<li style="font-weight: 400"><b>Adjustments to the wp-admin area</b><span style="font-weight: 400"> to help you track down and forecast subscription discounts </span></li>
<li>All functions work with subscription plans made with help of the <strong>All Products for Subscriptions extension as well as with subscription-based products</strong></li>
<li>All Products for Subscriptions implies the use of <strong>Simple, Variable, or Bundles products </strong></li>
</ul>
<p><strong>Example</strong></p>
<p><span style="font-weight: 400">You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. </span></p>
<p><span style="font-weight: 400">Then your subscribers will pay: </span></p>
<p><span style="font-weight: 400">$100 on the initial order and every subscription renewal for five months</span></p>
<p><span style="font-weight: 400">$95 per month, after being subscribed for six months </span></p>
<p><span style="font-weight: 400">$90 per month, starting from the 12th month</span></p>
<p><span style="font-weight: 400">You also can increase prices with each renewal and make them pay: </span></p>
<p><span style="font-weight: 400">$100 on the initial order</span></p>
<p><span style="font-weight: 400">$110 on subscription renewal </span></p>
<p><span style="font-weight: 400">$120 on second renewal, and so on </span></p>
<p><span style="font-weight: 400">Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. </span></p>
<h2>Advanced Coupon-Based Discount Sequences</h2>
<p>This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.</p>
<p><img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" /></p>
<p>You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.</p>
<p><strong>How it works</strong>: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.</p>
<h2><strong>How to set up discounts</strong></h2>
<p><span style="font-weight: 400">Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own</span><b> custom discounted periods and rates</b><span style="font-weight: 400">. </span></p>
<p><img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" /></p>
<p><span style="font-weight: 400">Use fixed discounts (or negative percentage rates) for subscription renewals to </span><b>increase the cost of subscription renewals</b><span style="font-weight: 400"> events. </span></p>
<p><img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" /></p>
<p><span style="font-weight: 400">Or set up</span><b> role-based discounts </b><span style="font-weight: 400">to offer special prices to some user groups or existing subscribers. </span></p>
<p><img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" /></p>
<h2><strong>Customize product page views</strong></h2>
<p><span style="font-weight: 400">Everything you can find in the discounts section on the product page is customizable. </span></p>
<p><span style="font-weight: 400">Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. </span></p>
<p><img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" /></p>
<p>The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.</p>
<h2><strong>All Products for Subscriptions add-on</strong></h2>
<p><span style="font-weight: 400">Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   </span></p>
<p><img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" /></p>
<h2><strong>Discount management </strong></h2>
<p><b>Discounts for WooCommerce Subscriptions</b> also provides you with the option to either<b> apply discount rates to any existing subscriptions</b> (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.</p>
<p>We also help you track and forecast discounts for each subscription through <b>the discount sequence area</b> on the subscription page.</p>
<p>And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.</p>
<p>It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?</p>
<p><b>Discounts for WooCommerce Subscriptions</b> is simple to set up and manage extensions. It multiplies<b> customer retention rates and LTV</b>.<br />
<img src="https://pastepixel.com/image/FaRdfSCXwyxgPSP7VCMT.png" alt="" /><br />
<img src="https://pastepixel.com/image/CxstVQCWxeHDrKCWtBvx.png" alt="" /></p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2<br />
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a></p>

Discounts for WooCommerce Subscriptions

<p>Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.</p>

<h3>What is Groups?</h3>
<p>The Groups plugin for WordPress is an essential tool that helps you organize users on your website. Think of it like sorting people into different clubs or teams, where each club has its own set of rules about who can access and do what.</p>
<h3>Why use it?</h3>
<p>This plugin is very useful if you want to control who can see certain content or perform specific actions on your website. It helps you to keep some parts of your website exclusive to specific groups or to give special rights to some users.</p>
<p>Groups works great with WooCommerce, so you can make some products only available to members of certain groups.</p>
<h3>What it Does</h3>
<p>It allows you to create groups, assign users to these groups, and set permissions for what each group can do or see on your site.</p>
<p class="jetpack-slideshow-noscript robots-nocontent">This slideshow requires JavaScript.</p><div id="gallery-0-1-slideshow" class="jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black" data-trans="fade" data-autostart="1" data-gallery="[{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/01\/Protected-Page.png","id":"18734004855583","title":"Protected Page","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/01\/Protected-Content.png","id":"18734004855587","title":"Protected Content","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/01\/Groups.png","id":"18734004855594","title":"Groups","alt":"","caption":"","itemprop":"image"}]"></div>
<p> </p>
<h3>Ease of Use</h3>
<p>The Groups plugin works within the familiar WordPress Dashboard, so you do not need to learn something completely new. Clean views and clear functions make it quick and easy to work with.</p>
<h3>Control Content</h3>
<p>You can make parts of your website visible to members of specific groups only, which is great for managing exclusive areas and products. You can protect whole pages, products and other types of content. You can also protect sections within pages.</p>
<h3>Control Permissions</h3>
<p>Define what actions users in particular groups can perform, based on standard WordPress capabilities and custom capabilities provided by plugins.</p>
<h3>In a Nutshell</h3>
<p>The Groups plugin makes managing your WordPress site easier, especially if you need to control who can do what or see what. It is designed to be easy to use, reducing the complexity of user management and content access.</p>
<p> </p>
<hr />
<p> </p>
<h3>Key Features</h3>
<h4>Membership Management</h4>
<p>You can put users into different groups, similar to assigning them to different classes or teams.</p>
<h4>Content Access Control</h4>
<p>You can decide that only specific groups can see certain content, posts, pages or products. If you are not in the right group, you will not see that protected content.</p>
<h4>Capabilities</h4>
<p>You can assign special rights to users based on which group they are a member of.</p>
<p> </p>
<hr />
<p> </p>
<h3>Comprehensive Features</h3>
<p>Groups is powerful and effective, yet simple and easy to use. While its flexibility covers a wide range of functions, some of the most commonly used aspects include:</p>
<h4>User groups</h4>
<ul>
<li>Supports an unlimited number of groups</li>
<li>Provides a Registered group which is automatically maintained</li>
<li>Users can be assigned to any group</li>
<li>Users are added automatically to the Registered group</li>
</ul>
<h4>Groups hierarchy</h4>
<ul>
<li>Supports group hierarchies with capability inheritance</li>
</ul>
<h4>Group capabilities</h4>
<ul>
<li>Integrates standard WordPress capabilities which can be assigned to groups and users</li>
<li>Supports custom capabilities: allows to define new capabilities for usage in plugins and web applications</li>
<li>Users inherit capabilities of the groups they belong to</li>
<li>Groups inherit capabilities of their parent groups</li>
</ul>
<h4>Access control</h4>
<p>Access to pages (posts, pages, products and other post types) can be restricted by group.</p>
<p>If access to a page is restricted to one or more groups, only users who belong to one of those groups may view it.</p>
<p>Fully supports custom post types, so that access to post types such as products or events can easily be restricted.</p>
<ul>
<li>Built-in access control that allows to restrict access to whole pages to specific groups only.</li>
<li>Blocks: The <em>Groups Member</em> block allows to restrict the visibility of its content to members of selected groups. The <em>Groups Non-Member</em> block hides its content from members of chosen groups. The blocks can be nested to provide multiple layers of access control to content.</li>
<li>Shortcodes allow to control who can access sections of content on pages, show parts to members of certain groups or to those who are not members. Shortcodes can also be used to show content for users based on their capabilities.</li>
</ul>
<h4>Easy user interface</h4>
<ul>
<li>Integrates nicely with the standard WordPress Users menu</li>
<li>Provides an intuitive Groups menu</li>
<li>Conceptually clean views showing the essentials</li>
<li>Quick filters to locate groups, capabilities, users and pages</li>
<li>Bulk-actions where needed, apply capabilities to groups, add users to groups, remove users from groups, protect pages in bulk</li>
</ul>
<h4>Sensible options</h4>
<ul>
<li>Enable access restrictions by custom post type</li>
<li>An optional tree view for groups can be shown when desired</li>
<li>Provides its own set of permissions</li>
<li>Administrator overrides for tests</li>
<li>Cleans up after testing with a “delete all plugin data” option</li>
</ul>
<h4>Framework</h4>
<ul>
<li>Groups is designed based on a solid and sound data-model with a complete API that allows developers to create group-oriented web applications and plugins</li>
</ul>
<h4>Multisite</h4>
<ul>
<li>All features are supported independently for each blog in multisite installations</li>
</ul>
<p> </p>
<hr />
<p> </p>
<h3>Extensions</h3>
<p>You can add more features with official extensions that further integrate Groups and WooCommerce. Among the extensions in the WooCommerce Marketplace we recommend:</p>
<h4><a href="https://woocommerce.com/products/groups-woocommerce/">Groups Integration</a></h4>
<p>Sell Memberships with Groups and WooCommerce. Grants memberships based on products. It automatically assigns a customer to one or more groups based on the products ordered.</p>
<h4><a href="https://woocommerce.com/products/group-coupons/">Group Coupons</a></h4>
<p>Automatically apply and restrict coupon validity for user groups. Offer exclusive, automatic and targeted discounts for your customers.</p>
<h4><a href="https://woocommerce.com/products/woocommerce-product-search/">WooCommerce Product Search</a></h4>
<p>The perfect Search Engine helps customers to find and buy products quickly – essential for every WooCommerce store. Supports performance features based on group memberships.</p>
<h4><a href="https://woocommerce.com/products/restrict-payment-methods/">Restrict Payment Methods</a></h4>
<p>Limit the use of Payment Methods by Group Memberships, Roles, Countries, and Order Amounts.</p>
<p> </p>

Discounts for WooCommerce Subscriptions vs Groups