<h2>Offer subscription discounts</h2>
Discounts for WooCommerce Subscriptions is the first specialized tool to manage the pricing of recurring payments for the WooCommerce Subscriptions plugin. 
You can manipulate the price in several ways: 
<ul>
<li style="font-weight: 400">Apply fixed or progressive percentage discounts to renewal prices so your clients pay less when they stay with you. </li>
<li style="font-weight: 400">Increase the cost of subscription renewals depending on the subscription period to earn more with every renewal. </li>
<li style="font-weight: 400">Specify personal discounts for various users using role-based discounts. </li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for Subscriptions</a> extension to Simple and Variable products and <a href="https://woocommerce.com/products/product-bundles/">Product Bundles.</a></li>
</ul>
<img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" />
<h2>Features</h2>
<ul>
<li>Discounts work with both simple and variable subscription products</li>
<li style="font-weight: 400">Two ways to assign discounts: fixed prices and percentage discounts </li>
<li>Coupon codes with applied discounts sequence</li>
<li style="font-weight: 400">Individual discounts based on user roles </li>
<li style="font-weight: 400">Display discount tables on product pages to explain discount policy </li>
<li style="font-weight: 400">Customize text explainers and discount table headings to outline the benefits </li>
<li style="font-weight: 400">Choose to display or hide discount tables from product pages </li>
<li style="font-weight: 400">Apply discounts rules for existing subscriptions </li>
<li style="font-weight: 400">Customize the discount table placement on product pages </li>
<li style="font-weight: 400">Use negative values for discounts to increase the cost of subscription renewals </li>
<li style="font-weight: 400">The user account, cart, checkout, and service emails show current discounts and potential discount upgrades </li>
<li style="font-weight: 400">Adjustments to the wp-admin area to help you track down and forecast subscription discounts </li>
<li>All functions work with subscription plans made with help of the All Products for Subscriptions extension as well as with subscription-based products</li>
<li>All Products for Subscriptions implies the use of Simple, Variable, or Bundles products </li>
</ul>
Example
You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. 
Then your subscribers will pay: 
$100 on the initial order and every subscription renewal for five months
$95 per month, after being subscribed for six months 
$90 per month, starting from the 12th month
You also can increase prices with each renewal and make them pay: 
$100 on the initial order
$110 on subscription renewal 
$120 on second renewal, and so on 
Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. 
<h2>Advanced Coupon-Based Discount Sequences</h2>
This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.
<img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" />
You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.
How it works: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.
<h2>How to set up discounts</h2>
Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own custom discounted periods and rates. 
<img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" />
Use fixed discounts (or negative percentage rates) for subscription renewals to increase the cost of subscription renewals events. 
<img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" />
Or set up role-based discounts to offer special prices to some user groups or existing subscribers. 
<img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" />
<h2>Customize product page views</h2>
Everything you can find in the discounts section on the product page is customizable. 
Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. 
<img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" />
The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.
<h2>All Products for Subscriptions add-on</h2>
Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   
<img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" />
<h2>Discount management </h2>
Discounts for WooCommerce Subscriptions also provides you with the option to either apply discount rates to any existing subscriptions (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.
We also help you track and forecast discounts for each subscription through the discount sequence area on the subscription page.
And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.
It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?
Discounts for WooCommerce Subscriptions is simple to set up and manage extensions. It multiplies customer retention rates and LTV. 
<img src="https://pastepixel.com/image/FaRdfSCXwyxgPSP7VCMT.png" alt="" /> 
<img src="https://pastepixel.com/image/CxstVQCWxeHDrKCWtBvx.png" alt="" />
<h3>Requirements</h3>
Minimum PHP version: 5.2 
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>

Discounts for WooCommerce Subscriptions

Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.

<div class="woo-sc-box info" style="margin-top: 0px">WooCommerce Subscriptions is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
<ul class="wccom-tick-list-primary">
<li>Multiple <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#payment-schedule">billing schedules</a> available to suit your store’s needs.</li>
<li>Integration with <a href="https://woocommerce.com/document/subscriptions/payment-gateways/">over 25 payment gateways</a> for <a href="https://woocommerce.com/document/subscriptions/renewal-process/#section-3">automatic recurring payments</a>.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/renewal-process/">manual renewal payments</a> through any WooCommerce payment gateway, along with automatic email invoices and receipts.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/failed-payment-retry/">automatic rebilling on failed subscription payments</a>, so you never lose revenue.</li>
<li>Give subscribers the ability to manage their own plan, including <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrading or downgrading</a>, without needing to wait on you for help.</li>
<li>Built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">renewal notifications</a> and automatic emails let you — and your customers — know when subscription payments have been processed, so there are never any surprises.</li>
<li><a href="https://woocommerce.com/document/subscriptions/reports/">Detailed reports</a> allow you to keep track of recurring revenue, number of active subscribers, and more.</li>
<li>New! Allow shoppers to <a href="https://woocommerce.com/document/subscriptions/customers-view/gifting-a-subscription/">gift subscriptions to each other</a>, helping you reach new shoppers and grow recurring revenue with less effort.</li>
<li>New! Include <a href="https://woocommerce.com/document/subscriptions/store-manager-guide/#downloads-settings">simple and variable downloadable products with your subscriptions</a>. Link new downloadable products and manage existing ones directly from within WooCommerce Subscriptions.</li>
</ul>
<hr />
<h2>Capture residual revenue with recurring payments</h2>
Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that.
With WooCommerce Subscriptions, you can create and manage products with recurring payments — payments that will give you residual revenue you can track and count on.
WooCommerce Subscriptions allows you to introduce a variety of subscriptions for physical or virtual products and services. Create product-of-the-month clubs, weekly service subscriptions or even yearly software billing packages. Add sign-up fees, offer free trials, or set expiration periods.
A subscription-based model will allow you to capture more residual revenue — and all you have to do is ship the orders.
<h2>WooCommerce Subscriptions features</h2>
<div class="twocol-one">
<h4>Free trials and sign-up fees</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/free-trial-sign-up-fee@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Charge an initial amount to account for customer setup costs, or allow customers to try before they buy, by adding sign-up fees and free trials to any subscription product.
<h4>Subscription management</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/manage-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Store owners get full-featured subscription management via the <a href="https://woocommerce.com/document/subscriptions/add-or-modify-a-subscription/">WooCommerce > Edit Subscription</a> screen in your WP Admin dashboard. You can suspend or cancel a subscription, change the trial expiration, add items, shipping, fees or taxes to the subscription or modify the recurring total for future payments.
<h4>Synchronized payments</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/sync-renewal@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
If you only want ship on certain days of the month, or align all customers to the same annual membership term, you can with WooCommerce Subscriptions’ <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/">renewal synchronization</a> feature. You can even <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/#prorate-first-payment">prorate the first payment</a> of a synchronized subscription purchase.
<h4>Flexible product options</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscriptions-main@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
When <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/">creating a subscription product</a>, you can make the product downloadable, virtual or physical, charge renewal payments weekly, monthly or annually, limit the product to one-per-customer and even charge shipping only on the initial order.
<h4>Subscription coupons</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-coupons@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Offer customers a discount on their monthly payments or only the sign-up fee. Subscriptions includes both <a href="https://woocommerce.com/document/subscriptions/subscriptions-coupons/">recurring discount coupons and sign-up fee coupons</a>.
</div>
<div class="twocol-one last">
<h4>Variable subscriptions</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/variable-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Create variable subscription products and allow your customers to choose a subscription that suits their needs. You can even allow customers to choose their own <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#variable-subscriptions">billing schedule</a>.
<h4>Subscriber account management</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2013/09/my-subscriptions.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Your customers can also manage their own subscriptions. With the <a href="https://woocommerce.com/document/subscriptions/customers-view/">My Account > View Subscription</a> page, subscribers can suspend or cancel a subscription, change the shipping address or payment method for future renewals and upgrade or downgrade their subscription.
<h4>Upgrades/downgrades</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-switch-settings@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Allow customers to <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrade, downgrade or cross-grade</a> between different subscription products. With flexible proration options for the recurring amount, sign-up fee and length, you can also customize the costs of switching to a new subscription product to suit the needs of your store.
<h4>Multiple subscriptions</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2012/06/multiple-subscription-totals.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Your customers can also purchase <a href="https://woocommerce.com/document/subscriptions/multiple-subscriptions/">different subscription products in the same transaction</a> and Subscriptions will group the products to reduce the payment gateway fees and logistical overhead for their future renewals.
<h4>Customer emails</h4>
<img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/renewal-email@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" />
Automatically notify customers when a subscription renewal payment is processed, a subscription is cancelled or when a subscription has expired with built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">subscription emails</a>.
</div>
<div class="woo-sc-box info" style="clear: both">Looking for a way to make your products available for purchase one-time, or on subscription? <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products</a> is a powerful add-on for WooCommerce Subscriptions that lets you add optional subscription plans to your existing products.</div>
<h2>Capture more residual revenue</h2>
Whether your goal is to ship a surprise bundle of products to faithful customers every month or bill them for an in-person service provided by your small business, WooCommerce Subscriptions can take the stress out of capturing that all-important residual revenue.
You’ll be able to track how many subscribers you have, when they’re being billed, and how much revenue you’re generating — meaning you’ll always know how much revenue your store can count on as you continue to grow.
<hr />
<h2>How to get started</h2>
<ol>
<li>Download, install, and activate this extension in your WooCommerce store.</li>
<li>Set up your first <a href="https://woocommerce.com/document/subscriptions/store-manager-guide/">subscription-based product or service</a> and take it live.</li>
<li>Check out our <a href="https://woocommerce.com/document/subscriptions/">detailed documentation</a> to help you customize your subscription products, renewal options and more.</li>
<li>Sit back and enjoy earning more revenue!</li>
</ol>

WooCommerce Subscriptions

Let customers subscribe to your products or services and pay on a weekly, monthly or annual basis.

Discounts for WooCommerce Subscriptions vs WooCommerce Subscriptions