<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><b>Enhanced Pricing Strategy:</b><span style="font-weight: 400"> Use various pricing types, including fixed prices, percentage increases or decreases, and fixed increases or decreases. </span></li>
<li style="font-weight: 400"><b>User and Role Customization:</b><span style="font-weight: 400"> Pricing can be tailored based on specific user roles or usernames, enabling personalized pricing experiences for different customer segments. </span></li>
<li style="font-weight: 400"><b>Flexible Rule Configuration:</b><span style="font-weight: 400"> Multiple rules can be set up with priorities and conditions, such as minimum and maximum quantities and optional start and end dates, allowing for highly customizable pricing scenarios. </span></li>
<li style="font-weight: 400"><b>Product and Category Inclusion/Exclusion:</b><span style="font-weight: 400"> Admins can include or exclude specific products and categories from pricing rules, giving precise control over which items are affected by dynamic pricing. </span></li>
<li style="font-weight: 400"><b style="color: var(--wp--preset--color--woo-text-gray,#101517);font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Improved Customer Experience:</b><span style="font-weight: 400"> Dynamic pricing information is displayed on product pages via tooltips, and prices are updated in the cart and at checkout, providing transparency. </span></li>
</ul>
<hr />
<p><b>Optimize your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for tailored and dynamic pricing based on user roles and attributes.</b></p>
<p><span style="font-weight: 400">Elevate your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for WooCommerce. Empower your business to offer personalized pricing experiences based on user roles and attributes, ensuring every customer’s seamless and tailored shopping journey. Experience unparalleled flexibility and precision in your pricing approach, revolutionizing your e-commerce setup for optimized sales and customer satisfaction.</span></p>
<h2>Features</h2>
<h3>User Role-Based Pricing and Username-Based Pricing</h3>
<p><img class="aligncenter wp-image-18734003997550 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/User-Role-Based-Pricing-and-Username-Based-Pricing-1.webp" alt="User Role Based Pricing and Username Based Pricing Feature" width="1792" height="1100" /></p>
<ul>
<li style="font-weight: 400"><b>Tailored Pricing:</b><span style="font-weight: 400"> Set specific prices based on user roles (e.g., wholesale, agent, retail, subscribers) or individual usernames. This allows for personalized pricing strategies that cater to different customer segments.</span></li>
<li><b>Role Management:</b><span style="font-weight: 400"> Manage various user roles with unique pricing rules, ensuring each customer sees prices relevant to their user category.</span></li>
</ul>
<h3>Dynamic Pricing Types with Minimum and Maximum Quantities:</h3>
<p><img class="aligncenter wp-image-18734003997552 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Dynamic-Pricing-Types-with-Minimum-and-Maximum-Quantities-1.webp" alt="Dynamic Pricing Types with Minimum and Maximum Quantities Feature" width="1792" height="1100" /></p>
<ul>
<li style="font-weight: 400"><b>Fixed Price:</b><span style="font-weight: 400"> Assign a specific price to a product, regardless of the original price.</span></li>
<li style="font-weight: 400"><b>Fixed Increase:</b><span style="font-weight: 400"> Add a fixed amount to the original product price, useful for handling additional costs like customizations.</span></li>
<li style="font-weight: 400"><b>Fixed Decrease:</b><span style="font-weight: 400"> Subtract a fixed amount from the original product price, ideal for offering discounts.</span></li>
<li style="font-weight: 400"><b>Percentage Increase:</b><span style="font-weight: 400"> Increase the original product price by a percentage, useful for marking up prices for certain customer segments.</span></li>
<li style="font-weight: 400"><b>Percentage Decrease:</b><span style="font-weight: 400"> Decrease the original product price by a percentage, perfect for providing percentage-based discounts.</span></li>
</ul>
<h3>Enable/Disable Toggle Button for Rules</h3>
<p><img class="aligncenter size-full wp-image-18734006036048" src="https://woocommerce.com/wp-content/uploads/2024/06/enable_disable_toggle_button_for_rules_2x.webp" alt="Enable/Disable Toggle Button for Rules" width="980" height="602" /></p>
<p>Take full control of your pricing setup with a simple toggle switch. Instantly activate or deactivate any pricing rule without deleting or modifying it—perfect for seasonal discounts or temporary promotions.</p>
<h3>Rule Adjustment (Spend-Based Conditions)</h3>
<p><img class="aligncenter size-full wp-image-18734006036044" src="https://woocommerce.com/wp-content/uploads/2024/06/rule_adjustment_spend_based_conditions__2x.webp" alt="Rule Adjustment (Spend-Based Conditions)" width="980" height="602" /></p>
<p>Make your pricing smarter by applying extra conditions based on customer spending history. Reward loyal customers or create exclusive offers for high-value buyers with targeted price adjustments.</p>
<h3>Flat Price</h3>
<p><img class="aligncenter size-full wp-image-18734006036046" src="https://woocommerce.com/wp-content/uploads/2024/06/flat_price_2x.webp" alt="Flat Price" width="980" height="602" /></p>
<p>Set a single fixed price for any product—no tiers, quantities, or complex structures. Ideal for creating straightforward promotions or fixed-rate deals for specific users or roles.</p>
<h3>Multi-Level Pricing</h3>
<p><img class="aligncenter size-full wp-image-18734006036047" src="https://woocommerce.com/wp-content/uploads/2024/06/multi_level_pricing_2x.webp" alt="Multi-Level Pricing" width="980" height="602" /></p>
<p><span style="font-weight: 400">Enhance Flat Price rules with additional discount levels. Apply extra discounts when customers meet specific criteria, such as reaching a minimum quantity or subtotal—unlocking deeper, smarter incentives.</span></p>
<p><strong><i>Quantity-Based Multi-Level Pricing: </i></strong><span style="font-weight: 400">Automatically reward customers with extra discounts when their purchase quantity meets defined thresholds. Great for bulk buyers and wholesale customers.</span></p>
<p><strong><i>Product Subtotal Value-Based Multi-Level Pricing: </i></strong><span style="font-weight: 400">Apply layered discounts based on the total product subtotal. Once customers reach the required spending amount, they instantly receive additional savings.</span></p>
<h3>Tooltip on Product Pages:</h3>
<p><img class="aligncenter wp-image-18734003997553 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Tooltip-on-Product-Pages-1.webp" alt="Tooltip on Product Pages Feature" width="1792" height="1100" /></p>
<ul>
<li style="font-weight: 400"><b>Dynamic Pricing Information:</b><span style="font-weight: 400"> Display clear and concise dynamic pricing details via tooltips on product pages. Customers can easily see how prices are calculated based on the rules applied to them.</span></li>
<li><b>Enhanced Transparency:</b><span style="font-weight: 400"> Improve customer trust by providing detailed information on how prices are determined directly on the product page.</span></li>
</ul>
<h3>Enforce Minimum and Maximum Quantity Limits in the Cart:</h3>
<p><img class="aligncenter wp-image-18734003997554 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Enforce-Minimum-Maximum-Quantity-Limits-in-the-Cart-1.webp" alt="Enforce Minimum Maximum Quantity Limits in the Cart Feature" width="980" height="602" /></p>
<ul>
<li style="font-weight: 400"><b>Quantity Control:</b><span style="font-weight: 400"> Set specific minimum and maximum quantity limits for products in the cart, ensuring orders meet your desired purchase criteria.</span></li>
<li><b>Order Management:</b><span style="font-weight: 400"> Automatically enforce these limits during the checkout process, helping manage inventory and preventing over or under-ordering.</span></li>
</ul>
<h3>Hide Prices & Add to Cart Button from Guest Users:</h3>
<p><img class="aligncenter wp-image-18734003997555 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Price-from-Guest-Users-1.webp" alt="Hide Price from Guest Users Feature" width="1792" height="1100" /></p>
<p><img class="aligncenter wp-image-18734003997556 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Add-To-Cart-Button-1.webp" alt="Hide Add To Cart Button Feature" width="1792" height="1100" /></p>
<ul>
<li style="font-weight: 400"><b>Customizable Visibility:</b><span style="font-weight: 400"> Choose to hide prices and the “Add to Cart” button for guest users, encouraging them to create an account or log in to see prices.</span></li>
<li><b>Custom Text Display:</b><span style="font-weight: 400"> Customize the text displayed when prices are hidden, providing instructions or incentives for users to sign up or log in.</span></li>
</ul>
<h3>General Settings and Permissions:</h3>
<p><img class="aligncenter wp-image-18734003997558 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/General-Settings-and-Permissions-1.webp" alt="General Settings and Permissions Feature" width="1792" height="1100" /></p>
<ul>
<li><b>Visibility Management:</b><span style="font-weight: 400"> Control product and category visibility, customize the “Add to Cart” button, and set redirect URLs to enhance user experience and sales strategies.</span></li>
</ul>
<h2>Why Choose Dynamic and Role-Based Pricing for WooCommerce:</h2>
<h3>Personalized Pricing:</h3>
<p><span style="font-weight: 400">Tailor your pricing strategy to different customer segments, offering personalized pricing to enhance customer satisfaction and loyalty.</span></p>
<h3>Increased Conversions:</h3>
<p><span style="font-weight: 400">With dynamic pricing options and clear tooltip displays, you can provide customers with transparent pricing information, reducing purchase hesitation and increasing conversions.</span></p>
<h3>Enhanced User Experience:</h3>
<p><span style="font-weight: 400">Enforce quantity limits and hide prices for guest users, creating a streamlined and customized shopping experience that caters to individual preferences.</span></p>
<h3>Flexible Pricing Strategies:</h3>
<p><span style="font-weight: 400">Choose from a range of dynamic pricing types and configure pricing rules based on user roles and attributes, giving you the flexibility to adapt your pricing strategy to changing market conditions.</span></p>
<h3>Get Dynamic and Role-Based Pricing for WooCommerce Today!</h3>
<p><span style="font-weight: 400">Dynamic and role-based pricing allows you to take control of your pricing strategy and unlock new possibilities for your WooCommerce store. With personalized pricing options, transparent tooltip displays, and enforced quantity limits, you can create a seamless shopping experience that drives conversions and fosters customer loyalty.</span></p>
<h3>How to Get Started</h3>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Buy Dynamic and Role-Based Pricing for WooCommerce.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Download and install the extension. You can find the installation <a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/#section-2">guide here</a>.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Activate, set up, and configure the extension.</span></li>
</ol>
<p><span style="font-weight: 400">Read the </span><a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/">technical documentation</a><span style="font-weight: 400"> to set up Dynamic and Role-Based Pricing for WooCommerce today.</span></p>

Dynamic And Role Based Pricing

<p>Offer role-based cart discounts for a better shopping experience.</p>

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

Dynamic And Role Based Pricing vs Custom Roles & Pricing