<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Enhanced Pricing Strategy: Use various pricing types, including fixed prices, percentage increases or decreases, and fixed increases or decreases. </li>
<li style="font-weight: 400">User and Role Customization: Pricing can be tailored based on specific user roles or usernames, enabling personalized pricing experiences for different customer segments. </li>
<li style="font-weight: 400">Flexible Rule Configuration: Multiple rules can be set up with priorities and conditions, such as minimum and maximum quantities and optional start and end dates, allowing for highly customizable pricing scenarios. </li>
<li style="font-weight: 400">Product and Category Inclusion/Exclusion: Admins can include or exclude specific products and categories from pricing rules, giving precise control over which items are affected by dynamic pricing. </li>
<li style="font-weight: 400">Improved Customer Experience: Dynamic pricing information is displayed on product pages via tooltips, and prices are updated in the cart and at checkout, providing transparency. </li>
</ul>
<hr />
Optimize your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for tailored and dynamic pricing based on user roles and attributes.
Elevate your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for WooCommerce. Empower your business to offer personalized pricing experiences based on user roles and attributes, ensuring every customer’s seamless and tailored shopping journey. Experience unparalleled flexibility and precision in your pricing approach, revolutionizing your e-commerce setup for optimized sales and customer satisfaction.
<h2>Features</h2>
<h3>User Role-Based Pricing and Username-Based Pricing</h3>
<img class="aligncenter wp-image-18734003997550 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/User-Role-Based-Pricing-and-Username-Based-Pricing-1.webp" alt="User Role Based Pricing and Username Based Pricing Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Tailored Pricing: Set specific prices based on user roles (e.g., wholesale, agent, retail, subscribers) or individual usernames. This allows for personalized pricing strategies that cater to different customer segments.</li>
<li>Role Management: Manage various user roles with unique pricing rules, ensuring each customer sees prices relevant to their user category.</li>
</ul>
<h3>Dynamic Pricing Types with Minimum and Maximum Quantities:</h3>
<img class="aligncenter wp-image-18734003997552 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Dynamic-Pricing-Types-with-Minimum-and-Maximum-Quantities-1.webp" alt="Dynamic Pricing Types with Minimum and Maximum Quantities Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Fixed Price: Assign a specific price to a product, regardless of the original price.</li>
<li style="font-weight: 400">Fixed Increase: Add a fixed amount to the original product price, useful for handling additional costs like customizations.</li>
<li style="font-weight: 400">Fixed Decrease: Subtract a fixed amount from the original product price, ideal for offering discounts.</li>
<li style="font-weight: 400">Percentage Increase: Increase the original product price by a percentage, useful for marking up prices for certain customer segments.</li>
<li style="font-weight: 400">Percentage Decrease: Decrease the original product price by a percentage, perfect for providing percentage-based discounts.</li>
</ul>
<h3>Enable/Disable Toggle Button for Rules</h3>
<img class="aligncenter size-full wp-image-18734006036048" src="https://woocommerce.com/wp-content/uploads/2024/06/enable_disable_toggle_button_for_rules_2x.webp" alt="Enable/Disable Toggle Button for Rules" width="980" height="602" />
Take full control of your pricing setup with a simple toggle switch. Instantly activate or deactivate any pricing rule without deleting or modifying it—perfect for seasonal discounts or temporary promotions.
<h3>Rule Adjustment (Spend-Based Conditions)</h3>
<img class="aligncenter size-full wp-image-18734006036044" src="https://woocommerce.com/wp-content/uploads/2024/06/rule_adjustment_spend_based_conditions__2x.webp" alt="Rule Adjustment (Spend-Based Conditions)" width="980" height="602" />
Make your pricing smarter by applying extra conditions based on customer spending history. Reward loyal customers or create exclusive offers for high-value buyers with targeted price adjustments.
<h3>Flat Price</h3>
<img class="aligncenter size-full wp-image-18734006036046" src="https://woocommerce.com/wp-content/uploads/2024/06/flat_price_2x.webp" alt="Flat Price" width="980" height="602" />
Set a single fixed price for any product—no tiers, quantities, or complex structures. Ideal for creating straightforward promotions or fixed-rate deals for specific users or roles.
<h3>Multi-Level Pricing</h3>
<img class="aligncenter size-full wp-image-18734006036047" src="https://woocommerce.com/wp-content/uploads/2024/06/multi_level_pricing_2x.webp" alt="Multi-Level Pricing" width="980" height="602" />
Enhance Flat Price rules with additional discount levels. Apply extra discounts when customers meet specific criteria, such as reaching a minimum quantity or subtotal—unlocking deeper, smarter incentives.
Quantity-Based Multi-Level Pricing: Automatically reward customers with extra discounts when their purchase quantity meets defined thresholds. Great for bulk buyers and wholesale customers.
Product Subtotal Value-Based Multi-Level Pricing: Apply layered discounts based on the total product subtotal. Once customers reach the required spending amount, they instantly receive additional savings.
<h3>Tooltip on Product Pages:</h3>
<img class="aligncenter wp-image-18734003997553 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Tooltip-on-Product-Pages-1.webp" alt="Tooltip on Product Pages Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Dynamic Pricing Information: Display clear and concise dynamic pricing details via tooltips on product pages. Customers can easily see how prices are calculated based on the rules applied to them.</li>
<li>Enhanced Transparency: Improve customer trust by providing detailed information on how prices are determined directly on the product page.</li>
</ul>
<h3>Enforce Minimum and Maximum Quantity Limits in the Cart:</h3>
<img class="aligncenter wp-image-18734003997554 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Enforce-Minimum-Maximum-Quantity-Limits-in-the-Cart-1.webp" alt="Enforce Minimum Maximum Quantity Limits in the Cart Feature" width="980" height="602" />
<ul>
<li style="font-weight: 400">Quantity Control: Set specific minimum and maximum quantity limits for products in the cart, ensuring orders meet your desired purchase criteria.</li>
<li>Order Management: Automatically enforce these limits during the checkout process, helping manage inventory and preventing over or under-ordering.</li>
</ul>
<h3>Hide Prices & Add to Cart Button from Guest Users:</h3>
<img class="aligncenter wp-image-18734003997555 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Price-from-Guest-Users-1.webp" alt="Hide Price from Guest Users Feature" width="1792" height="1100" />
<img class="aligncenter wp-image-18734003997556 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Add-To-Cart-Button-1.webp" alt="Hide Add To Cart Button Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Customizable Visibility: Choose to hide prices and the “Add to Cart” button for guest users, encouraging them to create an account or log in to see prices.</li>
<li>Custom Text Display: Customize the text displayed when prices are hidden, providing instructions or incentives for users to sign up or log in.</li>
</ul>
<h3>General Settings and Permissions:</h3>
<img class="aligncenter wp-image-18734003997558 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/General-Settings-and-Permissions-1.webp" alt="General Settings and Permissions Feature" width="1792" height="1100" />
<ul>
<li>Visibility Management: Control product and category visibility, customize the “Add to Cart” button, and set redirect URLs to enhance user experience and sales strategies.</li>
</ul>
<h2>Why Choose Dynamic and Role-Based Pricing for WooCommerce:</h2>
<h3>Personalized Pricing:</h3>
Tailor your pricing strategy to different customer segments, offering personalized pricing to enhance customer satisfaction and loyalty.
<h3>Increased Conversions:</h3>
With dynamic pricing options and clear tooltip displays, you can provide customers with transparent pricing information, reducing purchase hesitation and increasing conversions.
<h3>Enhanced User Experience:</h3>
Enforce quantity limits and hide prices for guest users, creating a streamlined and customized shopping experience that caters to individual preferences.
<h3>Flexible Pricing Strategies:</h3>
Choose from a range of dynamic pricing types and configure pricing rules based on user roles and attributes, giving you the flexibility to adapt your pricing strategy to changing market conditions.
<h3>Get Dynamic and Role-Based Pricing for WooCommerce Today!</h3>
Dynamic and role-based pricing allows you to take control of your pricing strategy and unlock new possibilities for your WooCommerce store. With personalized pricing options, transparent tooltip displays, and enforced quantity limits, you can create a seamless shopping experience that drives conversions and fosters customer loyalty.
<h3>How to Get Started</h3>
<ol>
<li style="font-weight: 400">Buy Dynamic and Role-Based Pricing for WooCommerce.</li>
<li style="font-weight: 400">Download and install the extension. You can find the installation <a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/#section-2">guide here</a>.</li>
<li style="font-weight: 400">Activate, set up, and configure the extension.</li>
</ol>
Read the <a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/">technical documentation</a> to set up Dynamic and Role-Based Pricing for WooCommerce today.

Dynamic And Role Based Pricing

Offer role-based cart discounts for a better shopping experience.

<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

Dynamic And Role Based Pricing vs Role-Based Product Visibility