<div class="woo-sc-box info">This extension requires the subscription functionality to be enabled on your store. Before purchasing this extension, first purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h2>Keep customers informed of upcoming changes to subscriptions</h2>
The Email Reminders for WooCommerce Subscriptions extension expands the communication features of WooCommerce Subscriptions.
WooCommerce Subscriptions notifies customers when a subscription status changes. For instance, when a subscription trial ends, a subscription expires, or payment is due. There is no prior notification of these changes.
Email Reminders for WooCommerce Subscriptions notifies customers of upcoming changes. Customers can plan ahead and not be surprised or disappointed by changes in their subscription status. Informed customers have greater satisfaction. Keeping customers informed may contribute to more new or renewed subscriptions and an increase in subscription revenue.
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Easy-to-customize reminder emails.</li>
<li>Supports multiple reminders in each email.</li>
<li>You can enable or disable a reminder at any time.</li>
<li>Site admins can customize email headers, bodies & footers.</li>
<li>Sends automatic reminders before a customer’s subscription trial ends.</li>
<li>Sends automatic reminders before a subscription payment is due that requires a manual payment.</li>
<li>Sends automatic reminders before an automatically recurring renewal payment is due.</li>
<li>Sends automatic reminders before a subscription expires.</li>
<li>Sends automatic reminders after a subscription expired. (New)</li>
<li>Sends automatic reminders before a subscription activation. (requires the <a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a> extension) (New)</li>
<li>Existing subscriptions can be scheduled in a single click. (New)</li>
<li>Exclude reminder emails by product level. (New)</li>
<li>Setup custom email templates to send different email content for various reminder intervals for their customers. (New)</li>
<li>Site admin can test custom email templates instantly by sending email. (New)</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>May increase site revenue</li>
<li>Lowers admin workload</li>
<li>Increases customer satisfaction</li>
</ul>
<h2>Supported extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/email-previewer-for-woocommerce/">Email Previewer for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a></li>
</ul>
<h3>Reminder options</h3>
Set the days, for example, 3, 2, or 1, to notify the customer before a subscription trial end date, due date, or expiration date in descending order. See the example below (2,1) that will inform customers 48 and 24 hours before an expiration date.
<img class="alignnone wp-image-18734004332158 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-settings.png" alt="" width="1247" height="732" />
<h3>Custom reminder emails</h3>
Site admin can configure and send custom email content for various reminder intervals configured for their customers.
Custom email reminder template creation
Site admin can easily create customized email reminder templates as below,
<img class="size-full wp-image-18734004606620 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/add-custom-email-template.png" alt="" width="980" height="974" />
Custom email reminder templates
After the custom email reminder templates are created, it will be listed here.
<img class="alignnone size-full wp-image-18734004606709" src="https://woocommerce.com/wp-content/uploads/2023/05/screenshot-10-1.png" alt="" width="980" height="428" />
<h3>Testing custom reminder email</h3>
Site admins can test custom email templates instantly by sending email as below,
<img class="size-full wp-image-18734004606784 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/test-custom-email-template.png" alt="" width="980" height="406" />
<h3>Default reminder emails</h3>
Based upon the options configured above, Email Reminders for WooCommerce Subscriptions will automatically send the following reminder emails as scheduled.
<img class="alignnone wp-image-18734004332159 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/emails.png" alt="" width="1920" height="745" />
<h3>A reminder of the end of a subscription trial</h3>
This is a reminder sent to customers before a subscription trial ends.
<img class="size-medium wp-image-18734002062019 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-trial.png?w=606" alt="" width="606" height="898" />
<h3>A reminder of an upcoming manual renewal</h3>
This is a reminder sent to customers before a subscription is due for renewal, when renewal requires a manual payment.
<img class="size-medium wp-image-18734002062022 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-manual.png?w=602" alt="" width="602" height="887" />
<h3>A reminder of an upcoming automatic renewal of a subscription</h3>
This is a reminder sent to customers before an automatic subscription renewal payment is due.
<img class="size-medium wp-image-18734002062020 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-auto.png?w=567" alt="" width="567" height="900" />
<h3>A reminder of subscription expiration</h3>
This is a reminder sent to customers before a subscription expires.
<img class="size-medium wp-image-18734002062021 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-expire.png?w=601" alt="" width="601" height="878" />
<h3>A reminder of subscription expired</h3>
This is a reminder sent to customers after a subscription expired.
<img class="aligncenter wp-image-18734004332209 " src="https://woocommerce.com/wp-content/uploads/2023/05/expired-email.png?w=759" alt="" width="617" height="1014" />
<h3>Track subscription email activity</h3>
Email Reminders for WooCommerce Subscriptions tracks subscription email activity in Subscription notes. Admins can easily review an account’s reminder-email activity.
<img class="wp-image-18734001484328 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/01/screenshot-7.png?w=257" alt="" width="225" height="622" />
<h3>Reminders for existing subscriptions</h3>
Site admin can schedule reminders for existing subscriptions easily via single click. Navigate to: WooCommerce > Settings > Subscriptions > Reminders. By clicking Schedule Now button reminders will be scheduled via background process for existing subscriptions.
<h3>Exclude reminder emails</h3>
Site admin can easily exclude reminder emails by product level for their customers. Navigate to: Edit Product > General > Exclude reminder emails. 
<img class="aligncenter wp-image-18734002644998 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/exclude-reminder-emails.png" alt="" width="1004" height="439" />
<hr class="wccom-product-heading__hr" />
Check out our other best-selling and popular extensions below:
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>

Email Reminders for WooCommerce Subscriptions

Keep customers informed of upcoming changes to subscriptions via email.

<ul class="wccom-tick-list-primary">
<li>Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li>Automated Discount Offers ― Display discount offers if certain survey answers are chosen.</li>
<li>Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li>Skip Next Renewal Offer― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li>Segmented Surveys and Offers ― Different surveys and offers are available for various types of products and categories as well as user roles or accounts.</li>
<li>Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li>Retention offers limits ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li>Trial Period Limitations ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li>Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.
The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.
Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.
<h3>How to Use:</h3>
<ol>
<li> Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li>
Add retention offers to cancellation surveys ― Attach discount offers or the option to skip the next renewal, triggered based on survey responses. This flexibility helps address customer concerns and encourages retention.This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.
</li>
<li>Set limits to users, subscriptions, and products ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li>Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" />
By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.
<h3>Why Use the Plugin:</h3>
Boost Retention Rates 
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.
Gain Valuable Insights 
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.
Retention Offers for Different Segments 
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.
<h3>Use Cases:</h3>
<h4 class="p1">Offer Discount When a Specific Reason Is Selected</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-1-1.gif" width="1152" height="651" />
When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.
<h4 class="p1">Embed Video Content in Cancellation Surveys</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-2.gif" width="1152" height="651" />
Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.
<h4 class="p1">Leverage Detailed Surveys for Customer Insights</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-3-1.gif" width="1152" height="651" />
Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.
<h4 class="p1">Use Survey Analytics for Data-Driven Improvements</h4>
<img class="alignnone size-medium" src="https://meow-crew.com/wp-content/uploads/2024/09/cancellation-case-4.gif" width="1152" height="651" />
Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.
In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.

Cancellation Survey and Offers for WooCommerce Subscriptions

Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.

Email Reminders for WooCommerce Subscriptions vs Cancellation Survey and Offers for WooCommerce Subscriptions