<div class="woo-sc-box info">This extension requires the subscription functionality to be enabled on your store. Before purchasing this extension, first purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h2>Keep customers informed of upcoming changes to subscriptions</h2>
The Email Reminders for WooCommerce Subscriptions extension expands the communication features of WooCommerce Subscriptions.
WooCommerce Subscriptions notifies customers when a subscription status changes. For instance, when a subscription trial ends, a subscription expires, or payment is due. There is no prior notification of these changes.
Email Reminders for WooCommerce Subscriptions notifies customers of upcoming changes. Customers can plan ahead and not be surprised or disappointed by changes in their subscription status. Informed customers have greater satisfaction. Keeping customers informed may contribute to more new or renewed subscriptions and an increase in subscription revenue.
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Easy-to-customize reminder emails.</li>
<li>Supports multiple reminders in each email.</li>
<li>You can enable or disable a reminder at any time.</li>
<li>Site admins can customize email headers, bodies & footers.</li>
<li>Sends automatic reminders before a customer’s subscription trial ends.</li>
<li>Sends automatic reminders before a subscription payment is due that requires a manual payment.</li>
<li>Sends automatic reminders before an automatically recurring renewal payment is due.</li>
<li>Sends automatic reminders before a subscription expires.</li>
<li>Sends automatic reminders after a subscription expired. (New)</li>
<li>Sends automatic reminders before a subscription activation. (requires the <a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a> extension) (New)</li>
<li>Existing subscriptions can be scheduled in a single click. (New)</li>
<li>Exclude reminder emails by product level. (New)</li>
<li>Setup custom email templates to send different email content for various reminder intervals for their customers. (New)</li>
<li>Site admin can test custom email templates instantly by sending email. (New)</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>May increase site revenue</li>
<li>Lowers admin workload</li>
<li>Increases customer satisfaction</li>
</ul>
<h2>Supported extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/email-previewer-for-woocommerce/">Email Previewer for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a></li>
</ul>
<h3>Reminder options</h3>
Set the days, for example, 3, 2, or 1, to notify the customer before a subscription trial end date, due date, or expiration date in descending order. See the example below (2,1) that will inform customers 48 and 24 hours before an expiration date.
<img class="alignnone wp-image-18734004332158 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-settings.png" alt="" width="1247" height="732" />
<h3>Custom reminder emails</h3>
Site admin can configure and send custom email content for various reminder intervals configured for their customers.
Custom email reminder template creation
Site admin can easily create customized email reminder templates as below,
<img class="size-full wp-image-18734004606620 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/add-custom-email-template.png" alt="" width="980" height="974" />
Custom email reminder templates
After the custom email reminder templates are created, it will be listed here.
<img class="alignnone size-full wp-image-18734004606709" src="https://woocommerce.com/wp-content/uploads/2023/05/screenshot-10-1.png" alt="" width="980" height="428" />
<h3>Testing custom reminder email</h3>
Site admins can test custom email templates instantly by sending email as below,
<img class="size-full wp-image-18734004606784 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/test-custom-email-template.png" alt="" width="980" height="406" />
<h3>Default reminder emails</h3>
Based upon the options configured above, Email Reminders for WooCommerce Subscriptions will automatically send the following reminder emails as scheduled.
<img class="alignnone wp-image-18734004332159 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/emails.png" alt="" width="1920" height="745" />
<h3>A reminder of the end of a subscription trial</h3>
This is a reminder sent to customers before a subscription trial ends.
<img class="size-medium wp-image-18734002062019 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-trial.png?w=606" alt="" width="606" height="898" />
<h3>A reminder of an upcoming manual renewal</h3>
This is a reminder sent to customers before a subscription is due for renewal, when renewal requires a manual payment.
<img class="size-medium wp-image-18734002062022 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-manual.png?w=602" alt="" width="602" height="887" />
<h3>A reminder of an upcoming automatic renewal of a subscription</h3>
This is a reminder sent to customers before an automatic subscription renewal payment is due.
<img class="size-medium wp-image-18734002062020 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-auto.png?w=567" alt="" width="567" height="900" />
<h3>A reminder of subscription expiration</h3>
This is a reminder sent to customers before a subscription expires.
<img class="size-medium wp-image-18734002062021 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-expire.png?w=601" alt="" width="601" height="878" />
<h3>A reminder of subscription expired</h3>
This is a reminder sent to customers after a subscription expired.
<img class="aligncenter wp-image-18734004332209 " src="https://woocommerce.com/wp-content/uploads/2023/05/expired-email.png?w=759" alt="" width="617" height="1014" />
<h3>Track subscription email activity</h3>
Email Reminders for WooCommerce Subscriptions tracks subscription email activity in Subscription notes. Admins can easily review an account’s reminder-email activity.
<img class="wp-image-18734001484328 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/01/screenshot-7.png?w=257" alt="" width="225" height="622" />
<h3>Reminders for existing subscriptions</h3>
Site admin can schedule reminders for existing subscriptions easily via single click. Navigate to: WooCommerce > Settings > Subscriptions > Reminders. By clicking Schedule Now button reminders will be scheduled via background process for existing subscriptions.
<h3>Exclude reminder emails</h3>
Site admin can easily exclude reminder emails by product level for their customers. Navigate to: Edit Product > General > Exclude reminder emails. 
<img class="aligncenter wp-image-18734002644998 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/exclude-reminder-emails.png" alt="" width="1004" height="439" />
<hr class="wccom-product-heading__hr" />
Check out our other best-selling and popular extensions below:
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>

Email Reminders for WooCommerce Subscriptions

Keep customers informed of upcoming changes to subscriptions via email.

<h2>Offer subscription discounts</h2>
Discounts for WooCommerce Subscriptions is the first specialized tool to manage the pricing of recurring payments for the WooCommerce Subscriptions plugin. 
You can manipulate the price in several ways: 
<ul>
<li style="font-weight: 400">Apply fixed or progressive percentage discounts to renewal prices so your clients pay less when they stay with you. </li>
<li style="font-weight: 400">Increase the cost of subscription renewals depending on the subscription period to earn more with every renewal. </li>
<li style="font-weight: 400">Specify personal discounts for various users using role-based discounts. </li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for Subscriptions</a> extension to Simple and Variable products and <a href="https://woocommerce.com/products/product-bundles/">Product Bundles.</a></li>
</ul>
<img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" />
<h2>Features</h2>
<ul>
<li>Discounts work with both simple and variable subscription products</li>
<li style="font-weight: 400">Two ways to assign discounts: fixed prices and percentage discounts </li>
<li>Coupon codes with applied discounts sequence</li>
<li style="font-weight: 400">Individual discounts based on user roles </li>
<li style="font-weight: 400">Display discount tables on product pages to explain discount policy </li>
<li style="font-weight: 400">Customize text explainers and discount table headings to outline the benefits </li>
<li style="font-weight: 400">Choose to display or hide discount tables from product pages </li>
<li style="font-weight: 400">Apply discounts rules for existing subscriptions </li>
<li style="font-weight: 400">Customize the discount table placement on product pages </li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Global pricing rules — create store-wide discount rules and apply them across products, categories, and customer groups at once</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Five display templates for the discount table — Table, Horizontal table, Blocks, Plain text, and Tooltip — each fully configurable</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Discount table in the product catalog — show subscription discounts directly on product cards in the shop page, with a separate layout configuration</li>
<li style="font-weight: 400">Use negative values for discounts to increase the cost of subscription renewals </li>
<li style="font-weight: 400">The user account, cart, checkout, and service emails show current discounts and potential discount upgrades </li>
<li style="font-weight: 400">Adjustments to the wp-admin area to help you track down and forecast subscription discounts </li>
<li>All functions work with subscription plans made with help of the All Products for Subscriptions extension as well as with subscription-based products</li>
<li>All Products for Subscriptions implies the use of Simple, Variable, or Bundles products </li>
<li>Elementor widget support — display the discount table anywhere on the page using Elementor</li>
</ul>
Example
You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. 
Then your subscribers will pay: 
$100 on the initial order and every subscription renewal for five months
$95 per month, after being subscribed for six months 
$90 per month, starting from the 12th month
You also can increase prices with each renewal and make them pay: 
$100 on the initial order
$110 on subscription renewal 
$120 on second renewal, and so on 
Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. 
<h2>Advanced Coupon-Based Discount Sequences</h2>
This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.
<img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" />
You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.
How it works: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.
<h4>Store-Wide Discount Rules</h4>
Create a discount rule once — apply it across your entire store. Instead of configuring discounts product by product, you can now build global rules that automatically apply to any combination of products, categories, and customer groups.
Each rule lets you set:
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">A discount amount (percentage or flat price) for the initial payment and each renewal tier</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Which products or categories it applies to</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Which user roles or specific customers qualify</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">How the rule behaves when a product also has its own discount configured — the product can take priority, the global rule can override it, or you can mix both with flexible per-part control</li>
</ul>
<h2>How to set up discounts</h2>
Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own custom discounted periods and rates. 
<img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" />
Use fixed discounts (or negative percentage rates) for subscription renewals to increase the cost of subscription renewals events. 
<img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" />
Or set up role-based discounts to offer special prices to some user groups or existing subscribers. 
<img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" />
<h2>Customize product page views</h2>
Everything you can find in the discounts section on the product page is customizable. 
Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. 
<img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" />
Choose from five built-in display templates to show subscription discounts on your product pages:
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">Table — a classic vertical layout that inherits your theme’s table styles</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Horizontal table — the same data displayed in columns instead of rows</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Blocks — visual pricing cards shown side by side, with optional percentage labels</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Plain text — a fully customizable text string built with dynamic variables</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Tooltip — a small icon that reveals the full discount table on hover</li>
</ul>
<img class="alignnone size-medium wp-image-18734006584372" src="https://woocommerce.com/wp-content/uploads/2021/10/layout-1-1.gif?w=896" alt="" width="896" height="413" />
Each template is configurable globally and can be overridden per product. The discount table can also be placed via shortcode or Elementor widget.
The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.
<h2>All Products for Subscriptions add-on</h2>
Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   
<img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" />
<h2>Other integrations</h2>
The plugin also integrates with Elementor, WP All Import, WooCommerce Product Add-ons, and leading multicurrency plugins including Aelia, FOX Currency Switcher, WCCS, and WPML Multicurrency.
<h2>Discount management </h2>
Discounts for WooCommerce Subscriptions also provides you with the option to either apply discount rates to any existing subscriptions (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.
We also help you track and forecast discounts for each subscription through the discount sequence area on the subscription page.
And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.
It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?
Discounts for WooCommerce Subscriptions is simple to set up and manage extensions. It multiplies customer retention rates and LTV. 
<img src="https://woocommerce.com/wp-content/uploads/2021/10/FaRdfSCXwyxgPSP7VCMT.png" alt="" /> 
<img src="https://woocommerce.com/wp-content/uploads/2021/10/CxstVQCWxeHDrKCWtBvx.png" alt="" />
<h3>Requirements</h3>
Minimum PHP version: 5.2 
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>

Discounts for WooCommerce Subscriptions

Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.

Email Reminders for WooCommerce Subscriptions vs Discounts for WooCommerce Subscriptions