<h1>Meta tools that help your business grow</h1>
<p><img class="alignnone size-medium wp-image-18734006407897" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2026-03-12-at-16.40.30.png?w=896" alt="" width="896" height="504" /></p>
<p><b>Connect your Facebook Page, Instagram Business account, WhatsApp Business account, Meta Business Manager and Meta Pixel to WooCommerce, or create new business assets in a few simple steps.</b></p>
<p><b>Boost ROI by syncing your WooCommerce products  i</b><span style="font-weight: 400">nto a Meta shop to simplify catalog management, add product tags and quickly create Shops ads. A quality product catalog helps customers browse selections, consider products and make purchases. Shops ads can improve ROI, using learnings from your shop to personalize the buyer experience and steer buyers to their preferred shopping destination. Checkout always occurs on your own website, allowing you to experience the performance benefits of Shops ads while maintaining your WooCommerce payment and post-purchase processes.</span></p>
<p><b>Expand your sales by featuring your WooCommerce catalog</b> <b>across channels</b><span style="font-weight: 400"> in Facebook Live Shopping and Instagram Live shopping. Showcase products in real time, engage customers and drive sales— while keeping checkout conveniently centralized on your WooCommerce site. Facebook  and Instagram Live shopping tools streamline your operations, align with consumer shopping behaviors, and leverage WooCommerce’s powerful catalog management for efficient order fulfillment and business growth. </span></p>
<p><img class="alignnone wp-image-18734006133866" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2025-12-19-at-14.17.54.png?w=592" alt="" width="370" height="351" /></p>
<p><b>Save time and reduce support</b> <b>by connecting your WhatsApp Business account</b><span style="font-weight: 400">  to automatically update customers about their orders at every step, freeing up more time for you to focus on your business. You can leverage WhatsApp’s interactive features to improve customer satisfaction, reduce support cases and build trust.</span></p>
<p><b>Increase ad performance and improve measurement by seamlessly enabling the conversions API </b><span style="font-weight: 400">to help your business increase ad performance and improve measurement capabilities. Using the Meta Pixel and the Conversions API together can help improve both your performance today and resiliency for the future.</span></p>
<p><span style="font-weight: 400">Ready to get started with Meta for WooCommerce? You’ll be up and running in minutes. Start by installing this free extension and follow the interactive setup to connect your store to Facebook, Instagram and WhatsApp.</span></p>

Facebook

<p>Reach your customers across Facebook and Instagram using this official extension.</p>

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<p>Note: <strong>AutomateWoo Refer A Friend</strong> requires <a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a> to be installed and active on your store.</p>
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<h2><strong>Boost your organic sales by adding a customer referral program to your WooCommerce store.</strong></h2>
<p>Adding a referral program to your WooCommerce store is a great way to increase your word-of-mouth sales and numerous studies show that people trust recommendations from people they know.</p>
<p>With AutomateWoo Refer A Friend you can quickly set up a referral program that is customized for your store.</p>
<p>Run a ‘coupon based’ campaign where advocates can share a unique coupon, giving the friend a discount and the advocate store credit for each successful referral. If you don’t wish to offer coupon discounts you can run purely ‘link based’ campaigns where advocates can refer their friends by sharing a unique link to your store.</p>
<h2>Why Use Refer A Friend?</h2>
<h3>Effortless Referral Management</h3>
<p>Easily create and manage a WooCommerce customer referral program all from your WordPress admin area. You can choose between either an automatic or manual referral approval process. Selecting automatic approval means that any referral that does not appear to be fraudulent will be automatically approved once its corresponding order is marked as complete.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png"><img class="size-medium wp-image-4874122 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png?w=620" alt="" width="620" height="382" /></a></p>
<h3>Intuitive Referral Process</h3>
<p>The customer referral process is easy and flexible for advocates, allowing sharing via Email, Facebook, Twitter and WhatsApp.</p>
<p>For the advocate’s friend the process is just as simple, all they need to do it use a coupon to gain their referral discount.</p>
<figure id="attachment_4917272" aria-describedby="caption-attachment-4917272" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-4917272 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-refer-a-friend-page.png?w=620" alt="WooCommerce customer referral page" width="620" height="443" /><figcaption id="caption-attachment-4917272" class="wp-caption-text">Full Share Page – Screenshot taken using the Storefront theme</figcaption></figure>
<figure id="attachment_4874132" aria-describedby="caption-attachment-4874132" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png"><img class="size-medium wp-image-4874132" src="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png?w=620" alt="" width="620" height="578" /></a><figcaption id="caption-attachment-4874132" class="wp-caption-text">Share Email Default Template</figcaption></figure>
<h3>Post-Purchase Widgets</h3>
<p>Encourage referral sharing by including the post-purchase share widget on the order confirmation page and by creating order follow-up emails using the email version of the widget.</p>
<figure id="attachment_4874126" aria-describedby="caption-attachment-4874126" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/widget.png"><img class="wp-image-4874126 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/widget.png?w=620" alt="" width="620" height="247" /></a><figcaption id="caption-attachment-4874126" class="wp-caption-text">Order Confirmation Widget – Screenshot taken using the Storefront theme</figcaption></figure>
<p> </p>
<figure id="attachment_4874128" aria-describedby="caption-attachment-4874128" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png"><img class="size-medium wp-image-4874128" src="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png?w=543" alt="" width="543" height="368" /></a><figcaption id="caption-attachment-4874128" class="wp-caption-text">Email Share Widget</figcaption></figure>
<h3>Fraud Prevention</h3>
<p>It’s important for your customer referral program to include fraud prevention methods. Our WooCommerce Refer A Friend add-on has a few fraud rules out of the box:</p>
<ul>
<li><strong>Advocate IP address matches that of the customer</strong> – The referral will be marked as potentially fraudulent and will be blocked from auto-approval. Matching IP addresses don’t always mean that the referral is fraudulent as your store could be shared among co-workers who use the same IP address.</li>
<li><strong>Matching cookies</strong> – A cookie is placed in the advocates browser and if present they will not be able to use a referral coupon. If there is a match the coupon cannot be used.</li>
<li><strong>Matching emails</strong> – When attempting to use a referral coupon the billing email is checked against any previous orders. If there is a match the coupon cannot be used.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png"><img class="size-medium wp-image-4874135 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png?w=620" alt="" width="620" height="395" /></a></p>
<h3>Reporting</h3>
<p>Evaluate the success of your customer referral program by using reports that show the number of referral orders placed.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/report.png"><img class="size-medium wp-image-4874137 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/report.png?w=620" alt="" width="620" height="453" /></a></p>
<h3>Advocates Accounts Tab</h3>
<p>Advocates can view their successful referrals from their account area.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png"><img class="size-medium wp-image-4874138 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png?w=620" alt="" width="620" height="361" /></a></p>
<h3>Workflows Integration</h3>
<p>The Refer A Friend add-on integrates with AutomateWoo workflows adding new triggers and variables. This lets you set up automation for your customer referral program and also gives you complete control over any email notifications that you want to be sent to admins or advocates.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png"><img class="size-medium wp-image-4874139 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png?w=620" alt="" width="620" height="471" /></a></p>

AutomateWoo – Refer A Friend add-on

<p>Boost your organic sales by adding a customer referral program to your WooCommerce store.</p>

Facebook vs AutomateWoo – Refer A Friend add-on