<h1>Meta tools that help your business grow</h1>
<p><img class="alignnone size-medium wp-image-18734006407897" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2026-03-12-at-16.40.30.png?w=896" alt="" width="896" height="504" /></p>
<p><b>Connect your Facebook Page, Instagram Business account, WhatsApp Business account, Meta Business Manager and Meta Pixel to WooCommerce, or create new business assets in a few simple steps.</b></p>
<p><b>Boost ROI by syncing your WooCommerce products  i</b><span style="font-weight: 400">nto a Meta shop to simplify catalog management, add product tags and quickly create Shops ads. A quality product catalog helps customers browse selections, consider products and make purchases. Shops ads can improve ROI, using learnings from your shop to personalize the buyer experience and steer buyers to their preferred shopping destination. Checkout always occurs on your own website, allowing you to experience the performance benefits of Shops ads while maintaining your WooCommerce payment and post-purchase processes.</span></p>
<p><b>Expand your sales by featuring your WooCommerce catalog</b> <b>across channels</b><span style="font-weight: 400"> in Facebook Live Shopping and Instagram Live shopping. Showcase products in real time, engage customers and drive sales— while keeping checkout conveniently centralized on your WooCommerce site. Facebook  and Instagram Live shopping tools streamline your operations, align with consumer shopping behaviors, and leverage WooCommerce’s powerful catalog management for efficient order fulfillment and business growth. </span></p>
<p><img class="alignnone wp-image-18734006133866" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2025-12-19-at-14.17.54.png?w=592" alt="" width="370" height="351" /></p>
<p><b>Save time and reduce support</b> <b>by connecting your WhatsApp Business account</b><span style="font-weight: 400">  to automatically update customers about their orders at every step, freeing up more time for you to focus on your business. You can leverage WhatsApp’s interactive features to improve customer satisfaction, reduce support cases and build trust.</span></p>
<p><b>Increase ad performance and improve measurement by seamlessly enabling the conversions API </b><span style="font-weight: 400">to help your business increase ad performance and improve measurement capabilities. Using the Meta Pixel and the Conversions API together can help improve both your performance today and resiliency for the future.</span></p>
<p><span style="font-weight: 400">Ready to get started with Meta for WooCommerce? You’ll be up and running in minutes. Start by installing this free extension and follow the interactive setup to connect your store to Facebook, Instagram and WhatsApp.</span></p>

Facebook

<p>Reach your customers across Facebook and Instagram using this official extension.</p>

<p>Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.</p>
<p>With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your <a href="https://business.pinterest.com/" target="_blank" rel="noopener">Pinterest business account</a>. Your entire catalog will become browsable on Pinterest!</p>
<hr />
<h2>Open-minded and undecided</h2>
<p>People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded<sup>1</sup>. Content from brands doesn’t interrupt on Pinterest — it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.</p>
<p>We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.</p>
<p><a href="https://business.pinterest.com/en/shopping/" target="_blank" rel="noopener">Learn more about Shopping on Pinterest</a>.</p>
<p><img class="alignnone size-full wp-image-18734000316269" src="https://woocommerce.com/wp-content/uploads/2021/10/Shop_your_board-US.gif" alt="Pinterest Shop tab" width="980" height="653" /></p>
<hr />
<h2>Set up your foundation</h2>
<h3>Connect your account</h3>
<p>Install the extension and connect your account to quickly publish product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.</p>
<h3>Catalogs</h3>
<p>Turn your entire product catalog into browsable product Pins, all at once.</p>
<p><img class="alignnone size-full wp-image-18734000313334" src="https://woocommerce.com/wp-content/uploads/2021/10/Pinterest-product-tags.png" alt="Pinterest product tagging" width="980" height="1029" /></p>
<p><img class="alignnone size-full wp-image-8688791" src="https://woocommerce.com/wp-content/uploads/2021/10/image_catalogs.png" alt="Pinterest Catalog for WooCommerce" width="980" height="434" /></p>
<h3>Pinterest tag</h3>
<p>Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.</p>
<p>Consider longer attribution windows to capture shoppers who take more time to convert.</p>
<p><img class="alignnone size-full wp-image-8688795" src="https://woocommerce.com/wp-content/uploads/2021/10/image_pinterest_tag.png" alt="Pinterest tag setup in WooCommerce" width="980" height="456" /></p>
<h3 id="h-conversions-api">Conversions API</h3>
<p>Maximize conversions and minimize complexity with the <strong>Pinterest Conversions API</strong>. Track your ad performance across channels, optimize campaigns, and improve your return on investment (ROI). Get the full data picture and see more impact.</p>
<p><a href="https://business.pinterest.com/capi/" target="_blank" rel="noopener">Learn more about the Conversions API</a>.</p>
<hr />
<h2>Build brand loyalty</h2>
<p>People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.</p>
<p>Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.</p>
<h2>Verified Merchant Program</h2>
<p>People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.</p>
<h2>More about Pinterest</h2>
<p>Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.</p>
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<h2>To connect your WooCommerce store to Pinterest:</h2>
<ol>
<li>Download, install, and activate the extension in your store.</li>
<li>From your WP Admin dashboard, navigate to <em>Marketing > Pinterest</em>, then click <strong>Get started</strong>.</li>
<li>Follow the prompts to create and/or connect your Pinterest Business account.</li>
<li>Sync your products to Pinterest and add the <strong>Save to Pinterest</strong> button to your site.</li>
<li>Enjoy more revenue as you connect with and reach more customers.</li>
</ol>
<p style="font-size: 12px"><sup>1</sup> Pinterest analysis, English searches, April 2020</p>

Pinterest

<p>Get your products in front of Pinterest users searching for ideas and things to buy. Connect your WooCommerce store to make your entire catalog browsable.</p>

Facebook vs Pinterest