<h1>Meta tools that help your business grow</h1>
<p><img class="alignnone size-medium wp-image-18734006407897" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2026-03-12-at-16.40.30.png?w=896" alt="" width="896" height="504" /></p>
<p><b>Connect your Facebook Page, Instagram Business account, WhatsApp Business account, Meta Business Manager and Meta Pixel to WooCommerce, or create new business assets in a few simple steps.</b></p>
<p><b>Boost ROI by syncing your WooCommerce products  i</b><span style="font-weight: 400">nto a Meta shop to simplify catalog management, add product tags and quickly create Shops ads. A quality product catalog helps customers browse selections, consider products and make purchases. Shops ads can improve ROI, using learnings from your shop to personalize the buyer experience and steer buyers to their preferred shopping destination. Checkout always occurs on your own website, allowing you to experience the performance benefits of Shops ads while maintaining your WooCommerce payment and post-purchase processes.</span></p>
<p><b>Expand your sales by featuring your WooCommerce catalog</b> <b>across channels</b><span style="font-weight: 400"> in Facebook Live Shopping and Instagram Live shopping. Showcase products in real time, engage customers and drive sales— while keeping checkout conveniently centralized on your WooCommerce site. Facebook  and Instagram Live shopping tools streamline your operations, align with consumer shopping behaviors, and leverage WooCommerce’s powerful catalog management for efficient order fulfillment and business growth. </span></p>
<p><img class="alignnone wp-image-18734006133866" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2025-12-19-at-14.17.54.png?w=592" alt="" width="370" height="351" /></p>
<p><b>Save time and reduce support</b> <b>by connecting your WhatsApp Business account</b><span style="font-weight: 400">  to automatically update customers about their orders at every step, freeing up more time for you to focus on your business. You can leverage WhatsApp’s interactive features to improve customer satisfaction, reduce support cases and build trust.</span></p>
<p><b>Increase ad performance and improve measurement by seamlessly enabling the conversions API </b><span style="font-weight: 400">to help your business increase ad performance and improve measurement capabilities. Using the Meta Pixel and the Conversions API together can help improve both your performance today and resiliency for the future.</span></p>
<p><span style="font-weight: 400">Ready to get started with Meta for WooCommerce? You’ll be up and running in minutes. Start by installing this free extension and follow the interactive setup to connect your store to Facebook, Instagram and WhatsApp.</span></p>

Facebook

<p>Reach your customers across Facebook and Instagram using this official extension.</p>

TikTok

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<div class="ace-line ace-line old-record-id-Ar7RdTdx9oqWS8xeHpVuUnhwsZe">Sync your catalog to TikTok Shop, create TikTok ads to showcase your products, install the TikTok Pixel and Events API (server-to-server connection) to fuel performance, and measure results at scale!</div>
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<div class="ace-line ace-line old-record-id-Ar7RdTdx9oqWS8xeHpVuUnhwsZe">Once connected, you can list more of your products in TikTok Shop, create advertising campaigns directly from your dashboard, generate leads, and reach over one billion global users across both TikTok ads and TikTok Shop – all with a streamlined experience that gets you selling faster.</div>
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Facebook vs TikTok