<h2>First Purchase Reward for WooCommerce Features</h2>
Flexible Reward Rules
<ul class="wccom-tick-list-primary">
<li>Rule Types: Fixed Discount, Percentage Discount, Free Shipping, Discounted Price, Free Product as a Gift</li>
<li>Applied On: Full Shop, Multiple Categories, Multiple Products</li>
<li>Applicable User Roles: Admin can select multiple user roles</li>
<li>Guest User Activation: Enable/disable rewards for guest users and first purchase discount WooCommerce</li>
<li>Disable Rule Automatically: Checkbox option, with date & time picker if enabled</li>
</ul>
Dynamic Notifications & Display Settings
<ul class="wccom-tick-list-primary">
<li>Enable/Disable Top & Bottom Notifications</li>
<li>Flash Notifications for urgency</li>
<li>Customizable messages & labels for first-time buyer reward plugin WooCommerce</li>
<li>Display messages in Shop Page, Product Page, Cart, and Checkout</li>
<li>Editable price display with first purchase discount applied</li>
</ul>
Automated Rule Management
<ul class="wccom-tick-list-primary">
<li>Set start & end date/time for automatic rule activation/deactivation</li>
<li>One-click enable/disable rewards from the admin panel</li>
</ul>
Styling & Customization
<ul class="wccom-tick-list-primary">
<li>Customizable colors, fonts, and borders for notification bars & messages</li>
<li>Flash sale-style banners for first purchase rewards WooCommerce promotions</li>
<li>Full control over text customization for better branding</li>
</ul>
Performance & Compatibility
<ul class="wccom-tick-list-primary">
<li>Compatible with multi-currency & multilingual stores</li>
<li>Optimized for speed & performance</li>
<li>Mobile-friendly & responsive design</li>
</ul>
<h2>How to Create a Reward Rule: Step-by-Step Guide</h2>
First Purchase Reward for WooCommerce allows store owners to create customized reward rules to encourage first-time buyers. To set up a reward, navigate to the WooCommerce menu in your WordPress dashboard and select ‘All Reward Rules.’ From there, you can add a new rule and configure conditions based on specific customer actions, such as placing their first order, purchasing selected products, or reaching a spending milestone. This plugin offers various options like first purchase discount WooCommerce and WooCommerce first order coupon to tailor the reward system for your store.
<img class="alignnone size-medium wp-image-18734004998021" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/reward-rule-1.png?w=896" alt="First Purchase Reward for WooCommerce Reward Rule setting" width="896" height="597" />
<img class="alignnone size-medium wp-image-18734004998021" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/reward-rule-2.png?w=896" alt="Reward On your first purchse fixed discount rule" width="896" height="597" />
<h2>Reward Listing</h2>
The Reward Rules listing page in WooCommerce provides an overview of all configured reward rules. Each rule is displayed in a tabular format with the following columns:
<ul class="wccom-tick-list-primary">
<li>Rule Name: The title of the reward rule.</li>
<li>Rule Status: Indicates whether the rule is active or inactive.</li>
<li>Rule Type: Specifies the type of reward, such as a fixed discount or a percentage discount.</li>
<li>Applied On: Shows where the rule is applicable, such as specific products or the entire shop.</li>
<li>Applied on Roles: Lists the user roles eligible for the reward, such as Administrator, Editor, Author, etc.</li>
<li>Date: Displays the publication date and time of the rule.</li>
</ul>
<img class="alignnone size-medium wp-image-18734004998021" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/reward-listing.png?w=896" alt="First Purchase discount rule listing" width="896" height="597" />
<h2>Frontend Display of Applied Rules</h2>
Based on the configured reward rules, if notification messages are enabled for the shop page, customers will see a message displaying the actual price, the discount amount, and the final price after the discount. Additionally, if the top and bottom notification bars are enabled, they will also be displayed with custom messages set by the admin. These notifications highlight available discounts and promotional offers, such as the first purchase discount WooCommerce, encouraging customers to make a purchase. The admin can fully customize these messages from the settings to align with their branding and marketing strategy.
<img class="alignnone size-medium wp-image-18734004998085" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/shop-without-flash.png?w=896" alt="First Purchase Reward for WooCommerce Notification on Shop" width="896" height="544" />
<h2>Flash Notification Display on Shop Page and Product Page</h2>
Flash notifications are dynamic messages that briefly appear on the shop page and product pages to highlight discounts, rewards, or special offers. These notifications automatically disappear after a few seconds, creating a sense of urgency and encouraging customers to act quickly. The admin can fully customize the flash message, set the display duration in seconds, and upload a custom flash image through the plugin settings. This ensures a visually engaging, time-sensitive notification system that helps drive conversions and promote first-time purchase rewards, such as the first purchase reward plugin WooCommerce.
<h4>Flash Notification Display on Product Page</h4>
<img class="alignnone size-medium wp-image-18734004998086" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/shop-with-flash.png?w=896" alt=" WooCommerce discount notification on product page" width="896" height="498" />
<h4>Flash Notification Display on Shop Page</h4>
<img class="alignnone size-medium wp-image-18734004998086" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/full-product-page-with-flash.png?w=896" alt="First Purchase Reward shop page notification" width="896" height="498" />
<h2>How Product Variation Prices Work with the First Purchase Reward Plugin</h2>
For variable products, the First Purchase Reward Plugin initially displays the lowest possible price in the notification before the user selects any variation. Once a variation is selected, the notification dynamically updates in real-time to reflect the selected variation’s actual price, the discount amount, and the final price. This interactive pricing display helps users understand how discounts, such as the first purchase discount WooCommerce, are applied based on their product selections, ensuring a seamless and engaging shopping experience.
<img class="alignnone size-medium wp-image-18734004998086" style="border: 2px solid #ccc" src="https://woocommerce.com/wp-content/uploads/2025/03/product-page-variation.png?w=896" alt="Reward rule on single product page" width="896" height="498" />
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-10" width="980" height="717" preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2025/03/forgif.mp4">https://woocommerce.com/wp-content/uploads/2025/03/forgif.mp4</a></video></div>
<h3>Key Advantages of First Purchase Reward for WooCommerce</h3>
<ul class="wccom-tick-list-primary">
<li>🚀 Boosts Conversions & Sales – Encourages first-time buyers with discounts and urgency-driven flash notifications, driving more sales.</li>
<li>🎯 Flexible Discount Rules – Offers percentage, fixed, free shipping, or free product rewards, making it easy to tailor rewards for your store.</li>
<li>💡 Dynamic Pricing & Notifications – Updates price and discount messages in real-time with variation selection, providing a seamless experience for customers.</li>
<li>📢 Enhanced User Engagement – Customizable flash sale-style notifications that auto-disappear, creating urgency and boosting customer engagement.</li>
<li>⚙️ Easy Rule Management – One-click enable/disable with scheduled discount activation, giving admins full control over reward timings.</li>
<li>🔗 Seamless Integration – Works across the Shop, Product, Cart, and Checkout pages, supporting multi-currency and multilingual stores for a global reach.</li>
<li>🎨 Better Branding – Fully customizable notification styles and messages, allowing you to match the rewards system with your store’s branding.</li>
<li>💎 Improved Customer Retention – Builds trust and loyalty by rewarding first-time shoppers, increasing customer lifetime value.</li>
</ul>

First Purchase Reward

Give new users a First Purchase Discount in WooCommerce and boost retention with our first-time buyer reward plugin.

<div class="woo-sc-box info">This add-on requires the points and rewards functionality to be enabled on your store. Before purchasing this extension, purchase and install <a href="https://woocommerce.com/products/woocommerce-points-and-rewards/">WooCommerce Points and Rewards</a>.</div>
<ul class="wccom-tick-list-primary">
<li>Handle huge volumes of data efficiently while importing points.</li>
<li>Improves customer satisfaction on using their points while placing order via points and rewards gateway.</li>
<li>Offer points on users’ first purchases.</li>
<li>Minimizes site admin’s workload by updating products level settings in bulk via products or categories.</li>
<li>Add or modify earning limits for specific user roles.</li>
<li>Increases site additional revenue by restricting earning when points redemption on order and restricting redemption for on sale items.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 id="h-top-3-features">Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Site admin can manually add or remove points in bulk to users. (New)</li>
<li>Site admin can import points from a CSV file to all users instantly with a single click.</li>
<li>Site admin can bulk update product level settings via products or categories with a single click.</li>
<li>Site admin can increase or limit earning for specific user roles.</li>
<li>Site admin can restrict points redemption on cart for any items that are on sale.</li>
<li>Site admin can restrict earning when points redemption on order.</li>
<li>Customers can redeem their entire cart total instantly via points and rewards payment gateway.</li>
<li>Points will be awarded to customers when they purchase their first order on the site.</li>
<li>Hide points earning messages for guest users.</li>
<li>Automatic payments supported via reward gateway (requires the <a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans</a> extension). (New)</li>
</ul>
<h2>Supported extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/exporter-for-woocommerce-points-and-rewards/">Exporter for WooCommerce Points and Rewards</a></li>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans</a></li>
</ul>
<h2>Why do you need Add-on for WooCommerce Points and Rewards?</h2>
In WooCommerce Points and Rewards, there are some limitations:,
👉Due to lack of points importing, site admin has to manually add or modify points to the individual users which consumes more time for them in case of high volume stores.
👉Site admin is not able to add or modify product level settings in bulk which causes more time consuming.
👉Site admin is not able to control points for specific user roles.
👉Customers can use their points to purchase on sale items and additionally they can earn and redeem their points on their same purchase. This causes a lack of revenue for the site admin.
👉Customers are not able to redeem their entire cart total while checkout.
The solution is Add-on for WooCommerce Points and Rewards.
<h2>How does it work?</h2>
Below are some of the features provided in our extension:
<h3>1. Import points</h3>
– Navigate to WooCommerce > Points and Rewards > Settings > Import Points Settings. 
– Click the Import button. 
– Choose a CSV file > Upload.
<img class="wp-image-18734004590327 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/11/import-1.png" alt="" width="918" height="516" />
– After the CSV file is uploaded then you can Run the Importer to import the user’s points.
<img class="wp-image-18734004590329 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/11/import-2.png" alt="" width="903" height="543" />
Note: You can also export the CSV file via our plugin <a href="https://woocommerce.com/products/exporter-for-woocommerce-points-and-rewards/">Exporter for WooCommerce Points and Rewards</a> to import points.
<h3>2. User role earning</h3>
– Navigate to WooCommerce > Points and Rewards > Settings > User Roles Earning Settings.
– Assign points for specific user roles.
<img class="size-full wp-image-18734004266617 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/screenshot-12.png" alt="" width="699" height="461" />
Note: If the user role value is set as 0, then the user will not earn any reward on their site. Default is 100%.
– After points are configured to the user roles, the user will be informed in cart/checkout as below,
<img class="size-full wp-image-18734004266629 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/screenshot-7.png" alt="" width="824" height="536" />
<h3>3. Points and Rewards gateway</h3>
– To redeem points via points and rewards gateway, go to WooCommerce > Settings > Payments > Points and Rewards.
– Enable and save the settings.
– Shortcodes used in the payment gateway description are [earned_points], [points_value].
<ul>
<li>[earned_points] – To display the user available points.</li>
<li>[points_value]    – To display the user available points in currency based on conversion.</li>
</ul>
– Payment gateway settings,
<img class="alignnone wp-image-18734004266667 size-full" src="https://woocommerce.com/wp-content/uploads/2024/10/reward-gateway.png" alt="" width="980" height="291" />
– Checkout Page,
<img class="size-full wp-image-18734004266670 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/checkout-reward-gateway.png" alt="" width="617" height="837" />
– Once the points will be redeemed via points and rewards gateway, order status will automatically reach Completed status.
<h3>4. Bulk Update Settings</h3>
– Navigate to WooCommerce > Points and Rewards > Settings > Bulk Update Settings.
– Bulk update the product using the filters below,
<ul>
<li>All Products.</li>
<li>Include/Exclude Products.</li>
<li>Include/Exclude Categories.</li>
</ul>
<img class="size-full wp-image-18734004266615 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/screenshot-3.png" alt="" width="687" height="299" />
<h3>5. Restriction settings</h3>
– To restrict earning when points redemption takes place in an order then enable the option under WooCommerce > Points and Rewards > Settings > Restriction Settings > Restrict Earning when Points are Redeemed.
– To restrict the points redemption for On Sale products in Cart/Checkout then enable the option under WooCommerce > Points and Rewards > Settings > Restriction Settings > Restrict Redeeming for On Sale Products in Cart/Checkout.
– Redeeming restriction will be informed to users as below,
<img class="size-full wp-image-18734004266683 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/screenshot-11.png" alt="" width="833" height="656" />
<h3>6. Guest User Restriction</h3>
– By using this feature, site admin can easily hide earning messages for guests.
– To configure, navigate to WooCommerce > Points & Rewards > Settings > Restrictions Settings.
– Enable hide earn messages for guest user checkbox and save the settings.
<h3>7. First purchase points</h3>
– By using this feature, allows the site admin to award their customers on their initial purchases.
– To configure, navigate to WooCommerce > Points & Rewards > Settings > First Purchase Points Settings > First Purchase Points.
<img class="size-full wp-image-18734004266698 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/first-purchase.png" alt="" width="860" height="143" />
– Cart notice,
<img class="size-full wp-image-18734004266704 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/10/first-purchase_3364fe.png" alt="" width="631" height="562" />
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box" style="border-left-color: #007cba">
Check out our other best-selling and popular extensions for WooCommerce below,
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a class="row-title" href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>
</div>

Add-on for WooCommerce Points and Rewards

Features such as import points, user role earning limit, bulk update, earning and redeeming restrictions, points and rewards gateway etc.

First Purchase Reward vs Add-on for WooCommerce Points and Rewards