<p>The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.</p>
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
<p>Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – <strong><em>you’re in full control of your ad setup and budgets</em></strong>.</p>
<h3>Product data fields</h3>
<p>The extension supports <strong>50+</strong> feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.</p>
<p>Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.</p>
<p>Fields currently supported include:</p>
<ul>
<li><strong><em>Core fields</em></strong>: availability, brand, color, condition, description <em>(main product short/long, variant description or both)</em>, google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li><em><strong>Rich data fields</strong></em>: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li><em><strong>Advanced fields</strong></em>: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li><strong>Shopping actions-specific fields</strong>: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li><strong>Local-inventory-specific fields</strong>: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<p><img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.</p>
<p>These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.</p>
<p>The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.</p>
<h3>Integrated with other WooCommerce extensions</h3>
<p>The extension includes automatic integration with a wide range of WooCommerce extensions, including:</p>
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
<p>The extension provides a number of feeds to help you integrate, including:</p>
<ul>
<li><strong>Google Product feed</strong> – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li><strong>Google Local inventory feed </strong>– set up local surfaces, and local inventory ads</li>
<li><strong>Google Product Reviews feed</strong> – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li><strong>Google Promotions feed</strong> – automatically send supported promotion data & pricing to Google</li>
<li><strong>Bing product feed</strong> – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

<p>Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.</p>

<p>A beautifully-crafted WooCommerce extension that covers almost <a href="https://woocommerce.com/document/bundles/bundles-configuration/#examples">every bundling need under the sun</a> — from creating discount packages, to selling custom skateboards, computers, furniture, and even personalized cupcake boxes!</p>
<ul class="wccom-tick-list-primary">
<li>Create physical, virtual, or downloadable bundles.</li>
<li>Tailor the <a href="https://woocommerce.com/document/bundles/bundles-configuration/#pricing">pricing</a> and <a href="https://woocommerce.com/document/bundles/bundles-configuration/#shipping">shipping</a> setup of your bundles to suit your needs.</li>
<li>Group simple, variable and subscription products together — or pick specific variations.</li>
<li>Recommend optional items, and let customers choose the quantities they want.</li>
<li>Offer bulk quantity discounts with dynamic pricing rules.</li>
<li data-stringify-indent="0">View in-depth revenue <a href="https://woocommerce.com/document/bundles/bundles-configuration/#pb-analytics">analytics</a> for bundles purchased in your store.</li>
<li>Quickly identify bundles with insufficient stock and restock their contents.</li>
<li>Get notified when bundles run low in stock.</li>
<li>Tweak the appearance of individual bundles and bundled items in every WooCommerce template.</li>
<li>Tailor every detail to your needs with easy-to-use <a href="https://woocommerce.com/document/bundles/bundles-snippets/">snippets</a> and <a href="https://woocommerce.com/document/bundles/bundles-extensions/">mini-extensions</a>.</li>
<li>Need REST API support? Looking for a specific filter or action hook? Chances are you’ll find the answer in our <a href="https://woocommerce.com/document/bundles/">documentation</a>. If not, our team is here to save the day!</li>
<li>Want to offer <a title="WooCommerce Subscriptions" href="https://woocommerce.com/products/woocommerce-subscriptions/">subscriptions</a>, <a title="WooCommerce Memberships" href="https://woocommerce.com/products/woocommerce-memberships/">memberships</a>, <a title="WooCommerce Product Add-ons" href="https://woocommerce.com/products/product-add-ons/">personalized add-ons</a>, or to <a title="WooCommerce Name Your Price" href="https://woocommerce.com/products/name-your-price/">accept donations</a>? Planning to add <a title="WooCommerce One Page Checkout" href="https://woocommerce.com/products/woocommerce-one-page-checkout/">one-page checkout</a> or <a title="WooCommerce Multi-Currency" href="https://woocommerce.com/products/multi-currency/">multi-currency</a> features to your store? We have your back!</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Create bulk discount packages</h2>
<p>Adding a bundle to your catalog is probably the most straightforward way to offer a few related products together. To make the offer more appealing, you can discount the entire package, or individual items.</p>
<p>Want to give higher discounts to customers who purchase more? With Product Bundles, you can create dynamic <a href="https://woocommerce.com/document/bundles/bundles-extensions/#bulk-discounts">bulk discount</a> rules in seconds!</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7455906" aria-describedby="caption-attachment-7455906" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7455906" title="Group products that are bought together often, and watch your sales take off!" src="https://woocommerce.com/wp-content/uploads/2012/07/packages.png" alt="Group products that are bought together often, and watch your sales take off!" width="980" height="646" /><figcaption id="caption-attachment-7455906" class="wp-caption-text">Group products that are bought together often, and watch your sales take off!</figcaption></figure>
</div>
<h2>Offer personalized boxes</h2>
<p>Ever tried to build personalized, pick-and-mix boxes using the Grouped Product type? The Product Bundle type is the feature-packed alternative you’ve been looking for. With Product Bundles, you can:</p>
<ul>
<li>control <a href="https://woocommerce.com/document/bundles/bundles-use-case-pick-and-mix/">the minimum or maximum quantity of items</a> that customers must add to their box;</li>
<li>choose among multiple <a href="https://woocommerce.com/document/bundles/bundles-configuration/#layout-options">layout options</a>.</li>
</ul>
<p>You can even use Product Bundles to offer <a href="https://woocommerce.com/document/all-products-for-woocommerce-subscriptions/use-case-offering-subscription-boxes/">personalized subscription boxes</a>, thanks to its deep integration with <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> and the <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for WooCommerce Subscriptions</a> add-on.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7455919" aria-describedby="caption-attachment-7455919" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7455919" title="" src="https://woocommerce.com/wp-content/uploads/2012/07/pick-and-mix.png" alt="Let customers build their own bundles. Or offer bulk quantity discounts to those who purchase more." width="980" height="1619" /><figcaption id="caption-attachment-7455919" class="wp-caption-text">Let customers build their own bundles. Or offer <a href="https://woocommerce.com/document/bundles/bundles-extensions/#bulk-discounts">bulk quantity discounts</a> to those who purchase more.</figcaption></figure>
</div>
<h2>Create assembled products</h2>
<p>Use multiple, inventory-managed parts to create assembled products. Create and ship <a href="https://woocommerce.com/document/bundles/bundles-configuration/#shipping">assembled and unassembled</a> bundles.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7455921" aria-describedby="caption-attachment-7455921" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7455921" title="Create products made of multiple, inventory-managed parts." src="https://woocommerce.com/wp-content/uploads/2012/07/cart-1.png" alt="Create products made of multiple, inventory-managed parts." width="980" height="1500" /><figcaption id="caption-attachment-7455921" class="wp-caption-text">Create products made of multiple, inventory-managed parts.</figcaption></figure>
</div>
<h2>Recommend add-ons and essentials</h2>
<p>Boost your average order value by adding <a href="https://woocommerce.com/document/bundles/bundles-configuration/#bundle-sells">Frequently Bought Together</a> recommendations to popular products, and use discounts to maximize their impact.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7455930" aria-describedby="caption-attachment-7455930" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7455930" title="Boost your average order value by recommending frequently bought together add-ons and essentials." src="https://woocommerce.com/wp-content/uploads/2012/07/bundle-sells.png" alt="Boost your average order value by recommending frequently bought together add-ons and essentials." width="980" height="801" /><figcaption id="caption-attachment-7455930" class="wp-caption-text">Boost your average order value by recommending frequently bought together add-ons and essentials.</figcaption></figure>
</div>
<h2>Offer more engaging upsells</h2>
<p>Like every other product in your catalog, bundles can be promoted anywhere on your store with shortcodes and upsells.</p>
<p>Need an easy way to recommend all bundles that contain a product? It’s possible, thanks to Product Bundles’ integration with <a title="WooCommerce Product Recommendations" href="https://woocommerce.com/products/product-recommendations/">Product Recommendations</a>.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 3em;font-size: 95%;font-style: italic"><img class="alignnone size-full wp-image-9118962" src="https://woocommerce.com/wp-content/uploads/2012/07/pb-admin-bundled-products-6.11.png" alt="Creating a bundle." width="980" height="1570" /></div>
<div class="woo-sc-box normal">Product Bundles is suitable for creating product packages with static contents. If you want to build product kits made of several components with <strong>multiple options to choose from</strong>, then <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> might be a better choice.</div>

Product Bundles

<p>Offer personalized product bundles, bulk discount packages, and assembled products.</p>

Google Product Feed vs Product Bundles