<p>The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.</p>
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
<p>Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – <strong><em>you’re in full control of your ad setup and budgets</em></strong>.</p>
<h3>Product data fields</h3>
<p>The extension supports <strong>50+</strong> feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.</p>
<p>Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.</p>
<p>Fields currently supported include:</p>
<ul>
<li><strong><em>Core fields</em></strong>: availability, brand, color, condition, description <em>(main product short/long, variant description or both)</em>, google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li><em><strong>Rich data fields</strong></em>: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li><em><strong>Advanced fields</strong></em>: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li><strong>Shopping actions-specific fields</strong>: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li><strong>Local-inventory-specific fields</strong>: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<p><img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.</p>
<p>These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.</p>
<p>The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.</p>
<h3>Integrated with other WooCommerce extensions</h3>
<p>The extension includes automatic integration with a wide range of WooCommerce extensions, including:</p>
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
<p>The extension provides a number of feeds to help you integrate, including:</p>
<ul>
<li><strong>Google Product feed</strong> – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li><strong>Google Local inventory feed </strong>– set up local surfaces, and local inventory ads</li>
<li><strong>Google Product Reviews feed</strong> – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li><strong>Google Promotions feed</strong> – automatically send supported promotion data & pricing to Google</li>
<li><strong>Bing product feed</strong> – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

<p>Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.</p>

<div class="woo-sc-box alert"><strong>This extension works with the legacy checkout only</strong><br />The block-based checkout will soon include native field customization, so this extension isn’t needed there. We recommend migrating to the block-based checkout when this becomes available.</div>
<h2>Features</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Customizable checkout</strong>: Personalize fields to create a tailored checkout experience.</li>
<li><strong>Streamlined information collection</strong>: Add custom fields to gather essential data (such as requested delivery date).</li>
<li><strong>Simplified checkout</strong>: Remove unnecessary fields for a faster and smoother process.</li>
</ul>
<hr />
<h2>Customize your checkout fields via your WP Admin dashboard</h2>
<p>Checkout Field Editor provides you with an interface to <strong>add, edit, and remove fields</strong> shown on your WooCommerce checkout page. Fields can be added and removed from the billing and shipping sections, as well as inserted after these sections next to the standard order notes. Core fields can also be moved around, giving you <strong>more control over your checkout without touching any code</strong>.</p>
<p>The editor supports several custom field types, including:</p>
<ul>
<li>Text fields</li>
<li>Select attributes</li>
<li>Checkboxes</li>
<li>Datepickers</li>
</ul>
<hr />
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Maintain brand consistency</strong>: Edit fields to align with your brand identity, reinforcing brand recognition and building customer trust throughout the checkout experience.</li>
<li><strong>Reduce cart abandonment:</strong> Optimize the checkout process to minimize obstacles and create a smooth user experience, decreasing the likelihood of customers abandoning their carts.</li>
<li><strong>Enhance customer satisfaction</strong>: Offer a customized and user-friendly checkout process, demonstrating your commitment to meeting customer needs and increasing satisfaction levels.</li>
<li><strong>Improve data collection</strong>: Add fields to gather valuable customer insights, empowering data-driven decision-making and enabling personalized marketing strategies.</li>
<li><strong>Increase conversion rates</strong>: With an optimized checkout process, guide customers seamlessly from cart to completion, resulting in higher conversion rates and increased revenue.</li>
<li><strong>Adaptability and control</strong>: Take advantage of WooCommerce’s flexibility to actively optimize and experiment with different field configurations, maintaining control over the checkout experience.</li>
<li><strong>Gain a competitive edge</strong>: Stand out from competitors by providing an optimized checkout process that differentiates your online store, attracting more customers and driving business growth.</li>
</ul>
<hr />
<h2>Documentation</h2>
<p>Need guidance? Check out our <a href="https://woocommerce.com/document/checkout-field-editor/">comprehensive documentation</a> to learn everything you need to know about the Checkout Field Editor extension.</p>
<h2>Questions and support</h2>
<p>If you have pre-sale questions or need help, <a href="https://woocommerce.com/my-account/create-a-ticket/">get in touch</a> with our friendly Happiness Engineers.</p>

Checkout Field Editor

<p>Optimize your checkout process by adding, removing, or editing fields to suit your needs.</p>

Google Product Feed vs Checkout Field Editor