<p>The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.</p>
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
<p>Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – <strong><em>you’re in full control of your ad setup and budgets</em></strong>.</p>
<h3>Product data fields</h3>
<p>The extension supports <strong>50+</strong> feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.</p>
<p>Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.</p>
<p>Fields currently supported include:</p>
<ul>
<li><strong><em>Core fields</em></strong>: availability, brand, color, condition, description <em>(main product short/long, variant description or both)</em>, google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li><em><strong>Rich data fields</strong></em>: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li><em><strong>Advanced fields</strong></em>: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li><strong>Shopping actions-specific fields</strong>: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li><strong>Local-inventory-specific fields</strong>: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<p><img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.</p>
<p>These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.</p>
<p>The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.</p>
<h3>Integrated with other WooCommerce extensions</h3>
<p>The extension includes automatic integration with a wide range of WooCommerce extensions, including:</p>
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
<p>The extension provides a number of feeds to help you integrate, including:</p>
<ul>
<li><strong>Google Product feed</strong> – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li><strong>Google Local inventory feed </strong>– set up local surfaces, and local inventory ads</li>
<li><strong>Google Product Reviews feed</strong> – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li><strong>Google Promotions feed</strong> – automatically send supported promotion data & pricing to Google</li>
<li><strong>Bing product feed</strong> – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

<p>Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.</p>

<div class="woo-sc-box info" style="margin-top: 0px">WooCommerce Subscriptions is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
<ul class="wccom-tick-list-primary">
<li>Multiple <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#payment-schedule">billing schedules</a> available to suit your store’s needs.</li>
<li>Integration with <a href="https://woocommerce.com/document/subscriptions/payment-gateways/">over 25 payment gateways</a> for <a href="https://woocommerce.com/document/subscriptions/renewal-process/#section-3">automatic recurring payments</a>.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/renewal-process/">manual renewal payments</a> through any WooCommerce payment gateway, along with automatic email invoices and receipts.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/failed-payment-retry/">automatic rebilling on failed subscription payments</a>, so you never lose revenue.</li>
<li>Give subscribers the ability to manage their own plan, including <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrading or downgrading</a>, without needing to wait on you for help.</li>
<li>Built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">renewal notifications</a> and automatic emails let you — and your customers — know when subscription payments have been processed, so there are never any surprises.</li>
<li><a href="https://woocommerce.com/document/subscriptions/reports/">Detailed reports</a> allow you to keep track of recurring revenue, number of active subscribers, and more.</li>
<li><strong>New!</strong> Allow shoppers to <a href="https://woocommerce.com/document/subscriptions/customers-view/gifting-a-subscription/">gift subscriptions to each other</a>, helping you reach new shoppers and grow recurring revenue with less effort.</li>
<li><strong>New! </strong>Include <span style="font-weight: 400"><a href="https://woocommerce.com/document/subscriptions/store-manager-guide/#downloads-settings">simple and variable downloadable products with your subscriptions</a>. Link new downloadable products and manage existing ones directly from within WooCommerce Subscriptions.</span></li>
</ul>
<hr />
<h2>Capture residual revenue with recurring payments</h2>
<p dir="ltr">Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that.</p>
<p dir="ltr">With WooCommerce Subscriptions, you can <strong>create and manage products with recurring payments</strong> — payments that will give you residual revenue you can track and count on.</p>
<p dir="ltr">WooCommerce Subscriptions allows you to introduce a variety of subscriptions for physical or virtual products and services. Create product-of-the-month clubs, weekly service subscriptions or even yearly software billing packages. Add sign-up fees, offer free trials, or set expiration periods.</p>
<p dir="ltr">A subscription-based model will allow you to <strong>capture more residual revenue</strong> — and all you have to do is ship the orders.</p>
<h2>WooCommerce Subscriptions features</h2>
<div class="twocol-one">
<h4>Free trials and sign-up fees</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/free-trial-sign-up-fee@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Charge an initial amount to account for customer setup costs, or allow customers to try before they buy, by adding sign-up fees and free trials to any subscription product.</p>
<h4>Subscription management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/manage-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Store owners get full-featured subscription management via the <a href="https://woocommerce.com/document/subscriptions/add-or-modify-a-subscription/">WooCommerce > Edit Subscription</a> screen in your WP Admin dashboard. You can <strong>suspend</strong> or <strong>cancel</strong> a subscription, change the trial expiration, add items, shipping, fees or taxes to the subscription or modify the recurring total for future payments.</p>
<h4>Synchronized payments</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/sync-renewal@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>If you only want ship on certain days of the month, or align all customers to the same annual membership term, you can with WooCommerce Subscriptions’ <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/">renewal synchronization</a> feature. You can even <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/#prorate-first-payment">prorate the first payment</a> of a synchronized subscription purchase.</p>
<h4>Flexible product options</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscriptions-main@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>When <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/">creating a subscription product</a>, you can make the product downloadable, virtual or physical, charge renewal payments weekly, monthly or annually, limit the product to one-per-customer and even charge shipping only on the initial order.</p>
<h4>Subscription coupons</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-coupons@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Offer customers a discount on their monthly payments or only the sign-up fee. Subscriptions includes both <a href="https://woocommerce.com/document/subscriptions/subscriptions-coupons/">recurring discount coupons and sign-up fee coupons</a>.</p>
</div>
<div class="twocol-one last">
<h4>Variable subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/variable-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Create variable subscription products and allow your customers to choose a subscription that suits their needs. You can even allow customers to choose their own <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#variable-subscriptions">billing schedule</a>.</p>
<h4>Subscriber account management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2013/09/my-subscriptions.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also manage their own subscriptions. With the <a href="https://woocommerce.com/document/subscriptions/customers-view/">My Account > View Subscription</a> page, subscribers can <em>suspend</em> or <em>cancel</em> a subscription, change the shipping address or payment method for future renewals and upgrade or downgrade their subscription.</p>
<h4>Upgrades/downgrades</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-switch-settings@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Allow customers to <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrade, downgrade or cross-grade</a> between different subscription products. With flexible proration options for the recurring amount, sign-up fee and length, you can also customize the costs of switching to a new subscription product to suit the needs of your store.</p>
<h4>Multiple subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2012/06/multiple-subscription-totals.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also purchase <a href="https://woocommerce.com/document/subscriptions/multiple-subscriptions/">different subscription products in the same transaction</a> and Subscriptions will group the products to reduce the payment gateway fees and logistical overhead for their future renewals.</p>
<h4>Customer emails</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/renewal-email@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Automatically notify customers when a subscription renewal payment is processed, a subscription is cancelled or when a subscription has expired with built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">subscription emails</a>.</p>
</div>
<div class="woo-sc-box info" style="clear: both">Looking for a way to make your products available for purchase one-time, or on subscription? <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products</a> is a powerful add-on for WooCommerce Subscriptions that lets you add optional subscription plans to your existing products.</div>
<h2>Capture more residual revenue</h2>
<p>Whether your goal is to ship a surprise bundle of products to faithful customers every month or bill them for an in-person service provided by your small business, <strong>WooCommerce Subscriptions can take the stress out of capturing that all-important residual revenue</strong>.</p>
<p>You’ll be able to track how many subscribers you have, when they’re being billed, and how much revenue you’re generating — meaning you’ll always know how much revenue your store can count on as you continue to grow.</p>
<hr />
<h2>How to get started</h2>
<ol>
<li>Download, install, and activate this extension in your WooCommerce store.</li>
<li>Set up your first <a href="https://woocommerce.com/document/subscriptions/store-manager-guide/">subscription-based product or service</a> and take it live.</li>
<li>Check out our <a href="https://woocommerce.com/document/subscriptions/">detailed documentation</a> to help you customize your subscription products, renewal options and more.</li>
<li>Sit back and enjoy earning more revenue!</li>
</ol>

WooCommerce Subscriptions

<p>Let customers subscribe to your products or services and pay on a weekly, monthly or annual basis.</p>

Google Product Feed vs WooCommerce Subscriptions