<h3>Track Once Send Everywhere</h3>
This extension pushes complete ecommerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.
Make your data flow diagnostics and troubleshooting easier.
<figure id="attachment_18734003719534" aria-describedby="caption-attachment-18734003719534" style="width: 390px" class="wp-caption aligncenter"><img class="wp-image-18734003719534" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-flow-bad.jpg" alt="" width="390" height="195" /><figcaption id="caption-attachment-18734003719534" class="wp-caption-text">Tracking with multiple tools using separate extensions can make dataflow complex and difficult to troubleshoot.</figcaption></figure>
<figure id="attachment_18734003719399" aria-describedby="caption-attachment-18734003719399" style="width: 388px" class="wp-caption aligncenter"><img class="wp-image-18734003719399" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-flow.jpg" alt="" width="388" height="194" /><figcaption id="caption-attachment-18734003719399" class="wp-caption-text">Introducing GTM solution streamlines the dataflow making it more reliable and easier to debug.</figcaption></figure>
 
With a single extension you can fuel data for multiple platforms offering solutions for:
<ul>
<li>reporting & analytics</li>
<li>advertising</li>
<li>personalisation</li>
</ul>
<h3>Packaged GTM Presets</h3>
GTM setup can be time-consuming – this extension comes with packaged presets post popular tools and platforms in the market. that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.
<img class="alignnone wp-image-18734003793868 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-presets@2x.jpg?w=896" alt="" width="896" height="689" />
 
<h3>Full Events Coverage & Compatibility</h3>
This extension focus on best possible eCommerce coverage for WooCommerce, ensuring top compatibility with most popular WooCommerce Themes and Extensions. Including Quick-view, Multi-lingual and Wish-lists plugins. It offers complete coverage of sales funnel giving precise insights with following events:
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
See all detail in <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/#section-15">documentation</a>.
 
Exhaustive list of events with high quality of data allows you to fully leverage connected tools with precise reporting and conversion tracking.
<img class="wp-image-18734003719363 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-purchase-journey.png" alt="" width="2044" height="1298" />
No matter what’s the destination tool:
<img class="aligncenter wp-image-18734003719444 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-facebook.jpg" alt="" width="971" height="562" />
<h3></h3>
<h3>Consent Mode v2</h3>
Another reason why using Google Tag Manager helps you keep your eCommerce tracking standardise is native compatibility with Google Consent Mode v2 that become a requirement when processing data of users coming from certain regions.
<img class="aligncenter wp-image-18734003719453 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-consent-mode.png" alt="" width="864" height="594" />
<h3></h3>
 
 
 
<h3>Full Control in Tag Manager</h3>
Google Tag Manager serves as a configurable orchestrator of all events and tagging services. With this extension you can leverage all GTM functionalities to tailor your tracking setup my adding more precise Triggers, Additional tags and Variables.
<img class="aligncenter wp-image-18734003719345 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-full-control.jpg" alt="" width="1083" height="720" />
 
See <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/">our documentation</a> for the details.
 
<h3>Benefits</h3>
<ol>
<li>A single plugin to install that tracks all relevant eCommerce events</li>
<li>Virtually any analytical, advertising and optimization tool can be integrated via GTM in order to improve WooCommerce sales</li>
<li>Build full end-to-end integration with selected tools (Google Analytics GA4, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets</li>
<li>Supports legally required user consent before sending out any data out (requires manual setup)</li>
<li>Ensures data consistency – data won’t be sent twice thanks to streamlined integration</li>
</ol>

Tag Pilot PRO GTM Integration

Improve data quality and unify events tracking across channels with this premium Google Tag Manager integration.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

Tag Pilot PRO GTM Integration vs WooCommerce Analytics