<h3>Track Once Send Everywhere</h3>
<p>This extension pushes complete ecommerce events and data – <strong>GA4 eCommerce compatible </strong>– to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.</p>
<p>Make your data flow diagnostics and troubleshooting easier.</p>
<figure id="attachment_18734003719534" aria-describedby="caption-attachment-18734003719534" style="width: 390px" class="wp-caption aligncenter"><img class="wp-image-18734003719534" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-flow-bad.jpg" alt="" width="390" height="195" /><figcaption id="caption-attachment-18734003719534" class="wp-caption-text">Tracking with multiple tools using separate extensions can make dataflow complex and difficult to troubleshoot.</figcaption></figure>
<figure id="attachment_18734003719399" aria-describedby="caption-attachment-18734003719399" style="width: 388px" class="wp-caption aligncenter"><img class="wp-image-18734003719399" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-flow.jpg" alt="" width="388" height="194" /><figcaption id="caption-attachment-18734003719399" class="wp-caption-text">Introducing GTM solution streamlines the dataflow making it more reliable and easier to debug.</figcaption></figure>
<p> </p>
<p>With a single extension you can fuel data for multiple platforms offering solutions for:</p>
<ul>
<li>reporting & analytics</li>
<li>advertising</li>
<li>personalisation</li>
</ul>
<h3>Packaged GTM Presets</h3>
<p>GTM setup can be time-consuming – this extension comes with packaged presets post popular tools and platforms in the market. that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.</p>
<p><img class="alignnone wp-image-18734003793868 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-presets@2x.jpg?w=896" alt="" width="896" height="689" /></p>
<p> </p>
<h3>Full Events Coverage & Compatibility</h3>
<p>This extension focus on best possible eCommerce coverage for WooCommerce, ensuring top compatibility with most popular WooCommerce Themes and Extensions. Including <strong>Quick-view</strong>, <strong>Multi-lingual</strong> and <strong>Wish-lists</strong> plugins. It offers complete coverage of sales funnel giving precise insights with following events:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
<p>See all detail in <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/#section-15"><strong>documentation</strong></a>.</p>
<p> </p>
<p>Exhaustive list of events with high quality of data allows you to fully leverage connected tools with precise reporting and conversion tracking.</p>
<p><img class="wp-image-18734003719363 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-purchase-journey.png" alt="" width="2044" height="1298" /></p>
<p>No matter what’s the destination tool:</p>
<p><img class="aligncenter wp-image-18734003719444 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-facebook.jpg" alt="" width="971" height="562" /></p>
<h3></h3>
<h3>Consent Mode v2</h3>
<p>Another reason why using Google Tag Manager helps you keep your eCommerce tracking standardise is native compatibility with Google Consent Mode v2 that become a requirement when processing data of users coming from certain regions.</p>
<p><img class="aligncenter wp-image-18734003719453 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-consent-mode.png" alt="" width="864" height="594" /></p>
<h3></h3>
<p> </p>
<p> </p>
<p> </p>
<h3>Full Control in Tag Manager</h3>
<p>Google Tag Manager serves as a configurable orchestrator of all events and tagging services. With this extension you can leverage all GTM functionalities to tailor your tracking setup my adding more precise Triggers, Additional tags and Variables.</p>
<p><img class="aligncenter wp-image-18734003719345 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-full-control.jpg" alt="" width="1083" height="720" /></p>
<p> </p>
<p>See <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/">our documentation</a> for the details.</p>
<p> </p>
<h3>Benefits</h3>
<ol>
<li>A single plugin to install that tracks all relevant eCommerce events</li>
<li>Virtually any analytical, advertising and optimization tool can be integrated via GTM in order to improve WooCommerce sales</li>
<li>Build full end-to-end integration with selected tools (Google Analytics GA4, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets</li>
<li>Supports legally required user consent before sending out any data out (requires manual setup)</li>
<li>Ensures data consistency – data won’t be sent twice thanks to streamlined integration</li>
</ol>

Tag Pilot PRO GTM Integration

<p>Improve data quality and unify events tracking across channels with this premium Google Tag Manager integration.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Use PayHelm’s powerful tools to build sophisticated reports</strong></li>
<li><strong>Grow your Woo store with insights gained from exploring your data</strong></li>
<li><strong>Enjoy effortless access to customer, product, sales, logistics, and financial data</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<p>The <strong>PayHelm Reports & Analytics</strong> extension connects your Woo store to PayHelm’s powerful reporting tools. PayHelm helps thousands of companies build custom reports and uncover deep insights about their businesses.</p>
<p>PayHelm’s analytics capabilities include ready-made and customizable reports with insights into products, customers, sales, logistics, finances, taxes, and more.</p>
<p>Use <strong>PayHelm Reports & Analytics</strong> to grow your business by taking control of your data—if you can measure it, you can grow it!</p>
<h3 class="wp-block-heading"><strong>Features</strong></h3>
<h4><strong>Products reports</strong></h4>
<ul>
<li>Analyze your products by total sales, orders, average price, gateway fees, product cost, profits, and more.</li>
<li>Filter your sales data by various periods and compare performance</li>
<li>Drill into your data by keyword and analyze all product performance by that filter</li>
<li>Analyze product sales by variant, SKU, Brand</li>
<li>Filter or report by product details like size, mix, model, brand, ounces, etc.</li>
<li>Customer reports</li>
<li>See which customers purchase the most</li>
<li>Know which customers drive the most profits</li>
<li>See customers’ purchasing behavior over the last five years in a trend</li>
<li>Dive into any aspect of your customer’s data</li>
</ul>
<h4><strong>Tax reports</strong></h4>
<ul>
<li>See your taxes paid broken down by country or state</li>
<li>Trend taxes over time for any customer, customer group, marketing campaign, or custom data tag</li>
<li>Know which products are the most profitable given any tax rate</li>
<li>Marketing performance</li>
<li>Analyze referral or paid search performance</li>
<li>Know which campaigns convert best and are the most profitable</li>
<li>See which customers come in through which campaigns</li>
<li>Catch referral sources you didn’t know existed</li>
<li>Closed loop attribution available on any report</li>
</ul>
<h4><strong>Advanced filters</strong></h4>
<ul>
<li>Filter each linked account</li>
<li>Drill into Product Options, Custom Fields, Brand, SKU, Vendor, Product Type</li>
<li>Analyze inventory based on tags, collections, or accounts</li>
<li>See sales, fees, profits by payment status, currency, buyer country, and buyer state</li>
<li>Analyze sales from channels that use Codisto, inkFrog, and CedCommerce</li>
<li>See data from ShipStation, including shipping label costs, shipping insurance, and related shipping info</li>
</ul>
<h4><strong>Integrations</strong></h4>
<p>Connect Google Ads, Google Looker, Facebook Ads, Pinterest, PayPal, Google Analytics, Stripe, Braintree, eBay, Amazon, Walmart, Etsy, USPS, FedEx, ShipStation, Mailchimp, Klaviyo, Salesforce (SFDC), Google Drive, Omnisend, FTP, Wix, and more.</p>
<ul>
<li>Connect HubSpot and import customers or metadata</li>
<li>Connect Google Ads, Meta Ads, and Bing Ads to understand ROAS and marketing ROI</li>
<li>Connect Klaviyo, Omnisend, and Mailchimp to measure email performance</li>
<li>Connect OpenAI to gain valuable insights into your business</li>
<li>Connect Google Sheets and Google Drive to automate data import or export</li>
<li>Connect Amazon, Etsy, and Walmart to import orders automatically and connect metadata</li>
<li>Create an API Store integration to import data from another store to your Woo analytics and reporting</li>
</ul>
<h4><strong>How PayHelm works</strong></h4>
<p>Once you install PayHelm, we will automatically import your data from the past five years. We make up to seven data calls to the Woo data system to import, correlate, and analyze your data to ensure complete and accurate reporting.</p>
<p>If you need a specific field or specific data added, we do that free of charge, with no worries or custom quotes from sales reps.</p>
<h4><strong>Pricing</strong></h4>
<ul>
<li>Startup: $5/m for up to $10,000/m in sales</li>
<li>Professional: $25/m for up to $50,000/m in sales</li>
<li>Business: $50/m for up to $200,000/m in sales</li>
<li>Enterprise: $75+/m for over $200,00/m in sales</li>
</ul>

PayHelm: Export, Reports & Analytics

<p>Analyze your customers, products, taxes, inventory, traffic, marketplaces, channels, and marketing campaigns.  Connect your shipping costs, gateway fees, and all meta data.  Export & sync your data & reports.</p>

Tag Pilot PRO GTM Integration vs PayHelm: Export, Reports & Analytics