<p>Want to offer exclusive, automatic and targeted coupon discounts for your customers? That’s where <a href="https://woocommerce.com/products/group-coupons/">WooCommerce Group Coupons</a> will help. This extension for WooCommerce uses the free <a href="http://wordpress.org/plugins/groups/">Groups</a> membership plugin and WordPress <a href="http://codex.wordpress.org/Roles_and_Capabilities">roles</a> to control the validity of coupons.</p>
<h2>Features</h2>
<h3><img class="wp-image-3154875 alignleft" src="https://woocommerce.com/wp-content/uploads/2013/06/apply-to-groups.png" alt="Automatically apply Coupons to Group Members" width="128" height="128" />Apply Coupons Automatically</h3>
<p>New coupon features add the possibility to apply coupons automatically for group members. This allows to have discounts applied for certain customer groups.</p>
<p>It is very convenient to have discounts applied automatically for certain user groups. This covers any cases ranging from applying a promotional discount automatically to any registered user, to granting automatic discounts to specific user groups like distributors, volume clients, etc. It can also be combined with another features provided by this extension to assure that coupons can only be used by certain groups.</p>
<p> </p>
<h3><img class="wp-image-3154867 alignleft" src="https://woocommerce.com/wp-content/uploads/2013/06/restrict-to-groups.png" alt="Restrict Coupons to Group Members" width="128" height="128" />Restrict Coupons by Group</h3>
<p>This new feature provided by the extension allows to restrict coupons to be used only by group members. This adds the possibility to control who is allowed to use coupons by their group membership.</p>
<p>Coupons can be restricted to one or more groups and this feature can be combined with the automatic application of coupons per group.</p>
<p> </p>
<h3><img class="alignleft wp-image-3154878" src="https://woocommerce.com/wp-content/uploads/2013/06/exclude-groups.png" alt="Exclude Groups from using Coupons" width="128" height="128" />Exclude Members</h3>
<p>Another useful feature provided by this extension is the option to exclude group members from using certain coupons. This allows to effectively exclude specific groups from using a coupon.</p>
<p>With this feature, you can for example run promotions for new customers and exclude existing customers. You can also allow some more privileged groups to have access to more discounts than others.</p>
<p> </p>
<h3><img class="alignleft wp-image-3154872" src="https://woocommerce.com/wp-content/uploads/2013/06/restrict-to-roles.png" alt="Restrict Coupons to WordPress Roles" width="128" height="128" />Restrict Coupons by Role</h3>
<p>This new feature provided by the extension allows to restrict coupons to specific WordPress user roles. It adds the possibility to control who is allowed to use a coupon based on their role.</p>
<p>For example, you could grant a promotional discount to existing customers with the Customer role, while normal registered users would not be able to use it.</p>
<p> </p>
<h3><img class="alignleft wp-image-216802" src="https://woocommerce.com/wp-content/uploads/2013/06/WooCommerce_Group_Coupons_Showing_Discount.png" alt="Display pretty coupons" width="190" height="128" />Display Pretty Coupons</h3>
<p>The extension also provides a new shortcode to show the coupons handled by the extension to your customers.</p>
<p>The coupons are displayed when valid based on the user account, coupon settings and the shortcode settings.</p>
<p> </p>
<p>With the above features, the extension provides essential new features for coupons, including:</p>
<ul>
<li>Exclusive discount coupons for group members with the free <a href="https://wordpress.org/plugins/groups/">Groups</a> membership plugin</li>
<li>Exclusive discount coupons for roles</li>
<li>Automatic discounts for group members</li>
<li>Discount target groups and roles at a glimpse</li>
<li>Pretty coupons via shortcodes</li>
<li>Helps to cover many promotional and marketing cases</li>
</ul>
<h2>Examples and Screenshots</h2>
<h3>A restricted Coupon for Registered Users</h3>
<p>This example shows the settings used for a coupon that is limited to registered users and applied automatically for them. This means that the coupon will be applied automatically for any existing user account, without the need for the customer to input the coupon code at checkout explicitly. In this example, we also exclude any member of the Test group from using the coupon.</p>
<p><img class="size-full wp-image-3154960 aligncenter" src="https://woocommerce.com/wp-content/uploads/2013/06/registered-group-coupon-excluding-test-group.png" alt="Registered group Coupon excluding Test group" width="980" height="650" /></p>
<h3>An automatic Coupon for Distributors</h3>
<p>In this example you can see the settings used for a coupon that is limited and applied automatically for two distributor groups.</p>
<p><img class="aligncenter size-full wp-image-3154966" src="https://woocommerce.com/wp-content/uploads/2013/06/distributor-groups.png" alt="Coupon settings for distributor groups" width="980" height="399" /></p>
<h3>A Coupon limited to certain Groups</h3>
<p>Here we have an example with settings for a coupon that is restricted to two groups, Level 1 and Level 2.</p>
<p><img class="aligncenter size-full wp-image-3154972" src="https://woocommerce.com/wp-content/uploads/2013/06/level-groups.png" alt="" width="980" height="259" /></p>
<h3>A Coupon limited to Customers</h3>
<p>This example shows the settings used for a coupon that can only be used by those who have the Customer role.</p>
<p><img class="aligncenter size-full wp-image-3154975" src="https://woocommerce.com/wp-content/uploads/2013/06/customer-role.png" alt="Settings for a coupon restricted to the Customer role" width="980" height="271" /></p>
<h3>Extension Settings</h3>
<p>The extension provides some very easy to control settings. Here you can also see that we have the free <a href="https://wordpress.org/plugins/groups/">Groups</a> membership plugin installed, which allows to use the coupon settings related to groups.</p>
<p><img class="aligncenter size-full wp-image-3154976" src="https://woocommerce.com/wp-content/uploads/2013/06/group-coupons-settings.png" alt="" width="980" height="660" /></p>

Group Coupons

<p>Automatically apply and restrict coupon validity for user groups. Offer exclusive, automatic and targeted discounts for your customers.</p>

<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

Group Coupons vs Buy Once or Subscribe for WooCommerce Subscriptions