Want to offer exclusive, automatic and targeted coupon discounts for your customers? That’s where <a href="https://woocommerce.com/products/group-coupons/">WooCommerce Group Coupons</a> will help. This extension for WooCommerce uses the free <a href="http://wordpress.org/plugins/groups/">Groups</a> membership plugin and WordPress <a href="http://codex.wordpress.org/Roles_and_Capabilities">roles</a> to control the validity of coupons.
<h2>Features</h2>
<h3><img class="wp-image-3154875 alignleft" src="https://woocommerce.com/wp-content/uploads/2013/06/apply-to-groups.png" alt="Automatically apply Coupons to Group Members" width="128" height="128" />Apply Coupons Automatically</h3>
New coupon features add the possibility to apply coupons automatically for group members. This allows to have discounts applied for certain customer groups.
It is very convenient to have discounts applied automatically for certain user groups. This covers any cases ranging from applying a promotional discount automatically to any registered user, to granting automatic discounts to specific user groups like distributors, volume clients, etc. It can also be combined with another features provided by this extension to assure that coupons can only be used by certain groups.
 
<h3><img class="wp-image-3154867 alignleft" src="https://woocommerce.com/wp-content/uploads/2013/06/restrict-to-groups.png" alt="Restrict Coupons to Group Members" width="128" height="128" />Restrict Coupons by Group</h3>
This new feature provided by the extension allows to restrict coupons to be used only by group members. This adds the possibility to control who is allowed to use coupons by their group membership.
Coupons can be restricted to one or more groups and this feature can be combined with the automatic application of coupons per group.
 
<h3><img class="alignleft wp-image-3154878" src="https://woocommerce.com/wp-content/uploads/2013/06/exclude-groups.png" alt="Exclude Groups from using Coupons" width="128" height="128" />Exclude Members</h3>
Another useful feature provided by this extension is the option to exclude group members from using certain coupons. This allows to effectively exclude specific groups from using a coupon.
With this feature, you can for example run promotions for new customers and exclude existing customers. You can also allow some more privileged groups to have access to more discounts than others.
 
<h3><img class="alignleft wp-image-3154872" src="https://woocommerce.com/wp-content/uploads/2013/06/restrict-to-roles.png" alt="Restrict Coupons to WordPress Roles" width="128" height="128" />Restrict Coupons by Role</h3>
This new feature provided by the extension allows to restrict coupons to specific WordPress user roles. It adds the possibility to control who is allowed to use a coupon based on their role.
For example, you could grant a promotional discount to existing customers with the Customer role, while normal registered users would not be able to use it.
 
<h3><img class="alignleft wp-image-216802" src="https://woocommerce.com/wp-content/uploads/2013/06/WooCommerce_Group_Coupons_Showing_Discount.png" alt="Display pretty coupons" width="190" height="128" />Display Pretty Coupons</h3>
The extension also provides a new shortcode to show the coupons handled by the extension to your customers.
The coupons are displayed when valid based on the user account, coupon settings and the shortcode settings.
 
With the above features, the extension provides essential new features for coupons, including:
<ul>
<li>Exclusive discount coupons for group members with the free <a href="https://wordpress.org/plugins/groups/">Groups</a> membership plugin</li>
<li>Exclusive discount coupons for roles</li>
<li>Automatic discounts for group members</li>
<li>Discount target groups and roles at a glimpse</li>
<li>Pretty coupons via shortcodes</li>
<li>Helps to cover many promotional and marketing cases</li>
</ul>
<h2>Examples and Screenshots</h2>
<h3>A restricted Coupon for Registered Users</h3>
This example shows the settings used for a coupon that is limited to registered users and applied automatically for them. This means that the coupon will be applied automatically for any existing user account, without the need for the customer to input the coupon code at checkout explicitly. In this example, we also exclude any member of the Test group from using the coupon.
<img class="size-full wp-image-3154960 aligncenter" src="https://woocommerce.com/wp-content/uploads/2013/06/registered-group-coupon-excluding-test-group.png" alt="Registered group Coupon excluding Test group" width="980" height="650" />
<h3>An automatic Coupon for Distributors</h3>
In this example you can see the settings used for a coupon that is limited and applied automatically for two distributor groups.
<img class="aligncenter size-full wp-image-3154966" src="https://woocommerce.com/wp-content/uploads/2013/06/distributor-groups.png" alt="Coupon settings for distributor groups" width="980" height="399" />
<h3>A Coupon limited to certain Groups</h3>
Here we have an example with settings for a coupon that is restricted to two groups, Level 1 and Level 2.
<img class="aligncenter size-full wp-image-3154972" src="https://woocommerce.com/wp-content/uploads/2013/06/level-groups.png" alt="" width="980" height="259" />
<h3>A Coupon limited to Customers</h3>
This example shows the settings used for a coupon that can only be used by those who have the Customer role.
<img class="aligncenter size-full wp-image-3154975" src="https://woocommerce.com/wp-content/uploads/2013/06/customer-role.png" alt="Settings for a coupon restricted to the Customer role" width="980" height="271" />
<h3>Extension Settings</h3>
The extension provides some very easy to control settings. Here you can also see that we have the free <a href="https://wordpress.org/plugins/groups/">Groups</a> membership plugin installed, which allows to use the coupon settings related to groups.
<img class="aligncenter size-full wp-image-3154976" src="https://woocommerce.com/wp-content/uploads/2013/06/group-coupons-settings.png" alt="" width="980" height="660" />

Group Coupons

Automatically apply and restrict coupon validity for user groups. Offer exclusive, automatic and targeted discounts for your customers.

<h2>Offer subscription discounts</h2>
Discounts for WooCommerce Subscriptions is the first specialized tool to manage the pricing of recurring payments for the WooCommerce Subscriptions plugin. 
You can manipulate the price in several ways: 
<ul>
<li style="font-weight: 400">Apply fixed or progressive percentage discounts to renewal prices so your clients pay less when they stay with you. </li>
<li style="font-weight: 400">Increase the cost of subscription renewals depending on the subscription period to earn more with every renewal. </li>
<li style="font-weight: 400">Specify personal discounts for various users using role-based discounts. </li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for Subscriptions</a> extension to Simple and Variable products and <a href="https://woocommerce.com/products/product-bundles/">Product Bundles.</a></li>
</ul>
<img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" />
<h2>Features</h2>
<ul>
<li>Discounts work with both simple and variable subscription products</li>
<li style="font-weight: 400">Two ways to assign discounts: fixed prices and percentage discounts </li>
<li>Coupon codes with applied discounts sequence</li>
<li style="font-weight: 400">Individual discounts based on user roles </li>
<li style="font-weight: 400">Display discount tables on product pages to explain discount policy </li>
<li style="font-weight: 400">Customize text explainers and discount table headings to outline the benefits </li>
<li style="font-weight: 400">Choose to display or hide discount tables from product pages </li>
<li style="font-weight: 400">Apply discounts rules for existing subscriptions </li>
<li style="font-weight: 400">Customize the discount table placement on product pages </li>
<li style="font-weight: 400">Use negative values for discounts to increase the cost of subscription renewals </li>
<li style="font-weight: 400">The user account, cart, checkout, and service emails show current discounts and potential discount upgrades </li>
<li style="font-weight: 400">Adjustments to the wp-admin area to help you track down and forecast subscription discounts </li>
<li>All functions work with subscription plans made with help of the All Products for Subscriptions extension as well as with subscription-based products</li>
<li>All Products for Subscriptions implies the use of Simple, Variable, or Bundles products </li>
</ul>
Example
You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. 
Then your subscribers will pay: 
$100 on the initial order and every subscription renewal for five months
$95 per month, after being subscribed for six months 
$90 per month, starting from the 12th month
You also can increase prices with each renewal and make them pay: 
$100 on the initial order
$110 on subscription renewal 
$120 on second renewal, and so on 
Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. 
<h2>Advanced Coupon-Based Discount Sequences</h2>
This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.
<img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" />
You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.
How it works: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.
<h2>How to set up discounts</h2>
Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own custom discounted periods and rates. 
<img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" />
Use fixed discounts (or negative percentage rates) for subscription renewals to increase the cost of subscription renewals events. 
<img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" />
Or set up role-based discounts to offer special prices to some user groups or existing subscribers. 
<img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" />
<h2>Customize product page views</h2>
Everything you can find in the discounts section on the product page is customizable. 
Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. 
<img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" />
The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.
<h2>All Products for Subscriptions add-on</h2>
Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   
<img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" />
<h2>Discount management </h2>
Discounts for WooCommerce Subscriptions also provides you with the option to either apply discount rates to any existing subscriptions (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.
We also help you track and forecast discounts for each subscription through the discount sequence area on the subscription page.
And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.
It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?
Discounts for WooCommerce Subscriptions is simple to set up and manage extensions. It multiplies customer retention rates and LTV. 
<img src="https://pastepixel.com/image/FaRdfSCXwyxgPSP7VCMT.png" alt="" /> 
<img src="https://pastepixel.com/image/CxstVQCWxeHDrKCWtBvx.png" alt="" />
<h3>Requirements</h3>
Minimum PHP version: 5.2 
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>

Discounts for WooCommerce Subscriptions

Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.

Group Coupons vs Discounts for WooCommerce Subscriptions