<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
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<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
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<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
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<p>Server-Side tracking requires a Google Tag Manager server container.</p>
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<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

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<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscription Performance Dashboard</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Product</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Upcoming Recurring Revenue Forecast</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Customer</h3>
</li>
</ul>
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<h2 class="text-3xl lg:text-5xl font-black text-gray-900 mb-6 leading-tight">The Subscription Metrics You’ve Been Missing</h2>
<p class="text-xl text-gray-600">Native WooCommerce analytics for subscription businesses — because the right metrics drive the right decisions.</p>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscription Performance Dashboard</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscription-performance-dashboard.png" alt="Subscription Performance Dashboard" /></p>
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<p class="text-lg text-gray-600 leading-relaxed">A comprehensive real-time overview of your subscription business. New signups, active subscriptions, renewals, cancellations, and total recurring revenue — at a glance.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">New signups (daily / weekly / monthly)</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Active subscription count + growth rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewals processed in period</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Cancellation count + churn rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan switches (upgrades + downgrades)</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Product</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscriptions-by-product-1.png" alt="Subscriptions by Product" /></p>
<p class="text-lg text-gray-600 leading-relaxed">Per-product analytics revealing which subscription plans drive retention and which lose customers. See signup count, renewal revenue, plan switches, and churn by product.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Signups per subscription product</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewal revenue per product</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan switch tracking (to / from)</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Per-product cancellation rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Sortable by any metric</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Identify your top-performing plans</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Upcoming Recurring Revenue Forecast</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/upcoming-recurring-revenue-forecast.png" alt="Upcoming Recurring Revenue Forecast" /></p>
</div>
<p class="text-lg text-gray-600 leading-relaxed">Forecast renewal income by day, week, or month. See exactly which subscriptions are renewing and when — perfect for cash flow planning and inventory decisions.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Daily / weekly / monthly forecast view</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Expected renewal count per period</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Average renewal amount projection</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Total upcoming recurring revenue</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Filter by product or plan</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan inventory and operations accurately</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Customer</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscriptions-by-customer.png" alt="Subscriptions by Customer" /></p>
<p class="text-lg text-gray-600 leading-relaxed">Per-customer analytics with full lifetime value tracking. Identify high-value subscribers, repeat customers, and at-risk accounts — all in one view.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Customer Lifetime Value (CLV) per subscriber</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Active subscriptions per customer</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Total subscription orders per customer</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewal vs churn history</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Identify VIP subscribers</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Target retention spend effectively</span></li>
</ul>
<h2 class="text-3xl lg:text-4xl font-extrabold text-gray-900 mb-4">Powerful Features Built In</h2>
<p class="text-xl text-gray-600">Complete subscription analytics — from signups to revenue forecasting.</p>
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<h3 class="text-xl font-bold text-gray-900 mb-3">Subscription Performance Dashboard</h3>
<p class="text-gray-600 leading-relaxed">Real-time overview of all key subscription metrics in a clean, comprehensive command center.</p>
</div>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">New Signups Tracking</h3>
<p class="text-gray-600 leading-relaxed">Understand acquisition velocity and monitor daily, weekly, or monthly signup trends closely.</p>
</div>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Renewal Analytics</h3>
<p class="text-gray-600 leading-relaxed">Measure customer retention with deep tracking of renewal billing counts, success rates, and total volume.</p>
</div>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Cancellation Monitoring</h3>
<p class="text-gray-600 leading-relaxed">Spot churn spikes early. Monitor physical cancellations and trends over time so you can take rapid action.</p>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Plan Switch Tracking</h3>
<p class="text-gray-600 leading-relaxed">Track subscription migrations, recognizing premium upgrades, downgrades, and tier product changes.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Subscriptions by Product</h3>
<p class="text-gray-600 leading-relaxed">Analyze individual subscription catalog items. See signup metrics, renewal revenues, and product churn.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Upcoming Recurring Revenue</h3>
<p class="text-gray-600 leading-relaxed">Forecast precise customer billing income in future cycles by day, week, or calendar month.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Revenue Breakdown by Period</h3>
<p class="text-gray-600 leading-relaxed">Analyze recurring income fluctuations over custom date ranges to align cash flow realities.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Subscriptions by Customer</h3>
<p class="text-gray-600 leading-relaxed">Navigate historical orders, status updates, and overall customer lifetime behaviors on one central list.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Customer Lifetime Value (CLV)</h3>
<p class="text-gray-600 leading-relaxed">Automatically identify VIP high-value store subscribers to plan custom campaigns and retention spend.</p>
</div>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Custom Date Range Filters</h3>
<p class="text-gray-600 leading-relaxed">Filter all reporting metrics by simple predefined dates or completely custom cycles for comparisons.</p>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">CSV Export</h3>
<p class="text-gray-600 leading-relaxed">Export pristine CSV spreadsheets to share with leadership assemblies, finance officers, or team members.</p>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Historical Data Included</h3>
<p class="text-gray-600 leading-relaxed">Full backfilled historical subscription analytics calculated immediately upon installation.</p>
</div>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Visual Charts & Graphs</h3>
<p class="text-gray-600 leading-relaxed">Analyze trends effortlessly. Every report is paired with beautiful, interactive high-contrast charts.</p>
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<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Zero Configuration</h3>
<p class="text-gray-600 leading-relaxed">Built strictly native. Install, activate, and start reviewing subscription intelligence instantly.</p>
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Analytics for WooCommerce Subscriptions

<p>Track signups, renewals, cancellations, and recurring revenue with precision. Analyze product performance, forecast upcoming income, and understand subscriber lifetime value – all inside WooCommerce.</p>
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GTM Kit vs Analytics for WooCommerce Subscriptions