<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
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<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<h2><strong>Keep Control of Your Bottom Line with a Precise Profit Analysis</strong></h2>
<p>BeProfit’s profit calculator organizes all your store’s financial data in one intuitive dashboard to give you a clear picture of your business performance in real time.</p>
<p>This extreme accurate profit tracker simplifies and translates mountains of data into a visual format that makes profit tracking easier than ever before.</p>
<p>When you connect your <a href="https://woocommerce.com/my-dashboard/">WooCommerce store</a> with BeProfit you will get access to powerful features to help you understand your store’s finances and optimize your bottom line at a glance.</p>
<p><span class="embed-youtube" style="text-align:center"></span></p>
<h3><strong>Get an accurate overview of your profits</strong></h3>
<p>Stay on top of your profits with a daily snapshot of profit, sales, and orders.</p>
<p>Leverage intuitive charts and graphs to understand your numbers and spot trends in a flash.</p>
<p>Discover your net profit and gross profit, and use BeProfit’s customization features as well as advanced filters to dive deeper into your store’s financial performance.</p>
<p><img class="alignnone wp-image-18734000031813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Track-Your-Profit-3.png?w=620" alt="Track your profit with a precise profit analysis" width="620" height="349" /></p>
<h3><strong>Track ALL your eCommerce expenses in one profit dashboard</strong></h3>
<p>With the BeProfit profit app you can easily keep track of ALL your business costs in real time, including one-time and recurring costs.</p>
<p>Add fixed, variable, and specialized costs, and automatically pull your costs of goods sold (COGS) to calculate profit with extreme accuracy.</p>
<p>Sync expenses with Google sheets, CSV files or using API. Stay on top of your numbers as your data refreshes daily.</p>
<p><img class="alignnone wp-image-18734000031894 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-007-1200x684-2.png?w=620" alt="Calculate expenses with an accurate profit calculator" width="620" height="353" /></p>
<h3><strong>Create, schedule and export custom reports with BeProfit</strong></h3>
<p>Say goodbye to messy spreadsheets when it comes to keeping track of your numbers. BeProfit lets you create daily/weekly/monthly reports or use predefined report templates to save time and effort.</p>
<p>Export different types of reports as CSV files or schedule report deliveries from your BeProfit dashboard directly to your inbox.</p>
<ul>
<li><strong>Product Reports:</strong> track and analyze metrics for all products per vendor, type, inventory, status, price, sale, COGS, revenue and profit.</li>
<li><strong>Product Insights:</strong> discover your best sellers, your most profitable products and least profitable items.</li>
<li><strong>Order Reports:</strong> track orders per status, customers, items ordered, prices paid by customers, shipping & handling, taxes, processing fees, fulfillment costs, COGS, and profits.</li>
<li><strong>Order Tracking:</strong> track order fulfillment and transaction statuses. Auto-sync orders with CJ Dropshipping.</li>
<li><strong>Marketing Reports:</strong> analyze marketing costs and performance to reach your target ROAS, CPC & conversion rates.</li>
<li><strong>LTV & Cohort Analytics:</strong> easily gain advanced insights into customer Lifetime Value (LTV) and cohort behavior for smarter strategies.</li>
</ul>
<h3><img class="alignnone wp-image-18734000031888 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-006-1200x684-2.png?w=620" alt="Create custome reports with the BeProfit profit app" width="620" height="353" /></h3>
<h3><strong>Optimize your online ads & marketing performance</strong></h3>
<p>With BeProfit, you can spot your most profitable advertising platforms as well as campaigns, ad sets and individual ads. It’s a game changer!</p>
<p>Connect your PPC platforms to get valuable insights on your marketing performance. Calculate return on ad spend (ROAS) and customer acquisition costs (CAC) with extreme accuracy.</p>
<h3><img class="alignnone wp-image-18734002067711 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/03/Gallery-002-1200x684-1.png?w=620" alt="" width="620" height="353" /></h3>
<h3><strong>Leverage smart profit analysis tools & integrations</strong></h3>
<ul>
<li><strong>Sync your ad platforms</strong> to gain valuable marketing insights: Facebook ads, Instagram ads, Google ads, Pinterest ads, TikTok ads, Bing ads, Snapchat ads.</li>
<li><strong>Connect multiple stores</strong> to view your shops’ metrics aggregated in one dashboard.</li>
<li><strong>Connect your shipping platforms</strong> to get your data auto-pulled into your dashboard: Shippo, ShipStation, ShipHero, ShippingEasy.</li>
<li><strong>Collaborate with teammates</strong> on your shared workspace. Provide colleagues with view-only or full admin access to keep them in the loop.</li>
</ul>
<h3><strong>Start making sense of your data with BeProfit</strong></h3>
<p>BeProfit is a unique, creative, and flexible profit calculator plugin that gives you full control over your lifetime profits and expenses. It’s simple to set up, easy to use, and gives you valuable insights to help you maximize your bottom line with minimum effort.</p>
<p>Need help with BeProfit? Explore our <a href="https://woocommerce.com/document/beprofit-for-woocommerce/">technical documentation</a> or <a href="https://woocommerce.com/contact-us/">contact us</a>.</p>

BeProfit: Profit Calculator & Business Reports

<p>Optimize your advertising budget with accurate profit calculations and marketing insights for your WooCommerce store.</p>

GTM Kit vs BeProfit: Profit Calculator & Business Reports