<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
<div class="woo-sc-box normal">
<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<div class="woo-sc-box normal" style="margin-top: 0px">Klaviyo for WooCommerce is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> – a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
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<ul>
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</ul>
<h3><b>Data-Driven Empowerment</b></h3>
<p><span style="font-weight: 400">Klaviyo gives WooCommerce full control over store and customer data with real-time insights from 350+ integrations.</span></p>
<p><img class="wp-image-18734005058192 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Frame-01.jpg?w=896" alt="" width="600" height="393" /></p>
<h6></h6>
<h3><b>Flexible and Effortless Personalization</b></h3>
<p><span style="font-weight: 400">Like WooCommerce, Klaviyo is flexible without being complicated. Advanced segmentation and automated flows deliver personalized experiences that convert.</span></p>
<p><img class="wp-image-18734005058197 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Frame-01-1.jpg?w=896" alt="" width="600" height="393" /></p>
<h6></h6>
<h3><b>All-in-One Marketing and Analytics</b></h3>
<p><span style="font-weight: 400">Unify customer touchpoints with real-time insights across channels to optimize the customer journey.</span></p>
<p><img class="wp-image-18734005058200 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Option-B-All-in-One-Marketing-and-Analytics.png?w=896" alt="" width="600" height="393" /></p>
<h3></h3>
<h3><b>Smarter Growth with More Control</b></h3>
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<p><img class="wp-image-18734005058204 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Option-A-Smarter-Growth-with-More-Control.jpg?w=896" alt="" width="600" height="393" /></p>
<p> </p>
<h3><strong>See why 15,000+ WooCommerce brands choose to <a href="https://www.klaviyo.com/platform-integrations/woocommerce">grow with Klaviyo</a>.</strong></h3>

Klaviyo

<p><span style="font-weight: 400">As Woo’s preferred marketing automation platform, Klaviyo unifies email and SMS marketing, customer analytics, and product reviews to help your brand achieve better marketing ROI.</span></p>

GTM Kit vs Klaviyo