<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
<div class="woo-sc-box normal">
<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<h2>Get The Most Advanced Analytics For Your WooCommerce Store with Mixpanel</h2>
<p>Add Mixpanel tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily segment your data to easily perform complex analysis, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.</p>
<figure id="attachment_151507" aria-describedby="caption-attachment-151507" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png"><img class="size-full wp-image-151507" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png" alt="WooCommerce Mixpanel Segmentation Builder" width="543" height="302" /></a><figcaption id="caption-attachment-151507" class="wp-caption-text">Build complex queries with ease</figcaption></figure>
<h3>Designed for Mixpanel</h3>
<p>This extension is designed to work with <a href="http://mixpanel.com">Mixpanel</a>, the most advanced web and mobile analytics tool that gives you actionable metrics for your business. You’ll need to <a href="https://mixpanel.com/register/">sign up</a> for a free Mixpanel account if you don’t already have one. Mixpanel is <strong>free for a limited number of data points per month</strong>.</p>
<h3>Get Insight into Your Revenue and Customers</h3>
<p>Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.</p>
<figure id="attachment_151509" aria-describedby="caption-attachment-151509" style="width: 463px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png"><img class="size-full wp-image-151509" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png" alt="WooCommerce Mixpanel Trends" width="463" height="294" /></a><figcaption id="caption-attachment-151509" class="wp-caption-text">See trends to help you identify ways to increase revenue and customer happiness.</figcaption></figure>
<h3>Visualize Your Sales Funnel</h3>
<p>See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!</p>
<figure id="attachment_151506" aria-describedby="caption-attachment-151506" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png"><img class="size-medium wp-image-151506" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png" alt="WooCommerce Mixpanel Funnel Visualization" width="550" height="189" /></a><figcaption id="caption-attachment-151506" class="wp-caption-text">Improve your sales funnels to increase your store’s revenue</figcaption></figure>
<p>Easily build your visualizations and see exactly the information you want.</p>
<figure id="attachment_151505" aria-describedby="caption-attachment-151505" style="width: 466px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png"><img class="size-full wp-image-151505" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png" alt="WooCommerce Mixpanel Funnel Builder" width="466" height="327" /></a><figcaption id="caption-attachment-151505" class="wp-caption-text">The funnel tool makes building complex funnels a snap.</figcaption></figure>
<p>Once you’ve built your visualization, use the the funnel analysis tools to perform a deep data analysis.</p>
<figure id="attachment_151504" aria-describedby="caption-attachment-151504" style="width: 461px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png"><img class="size-full wp-image-151504" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png" alt="WooCommerce Mixpanel Deep Funnel Analysis" width="461" height="284" /></a><figcaption id="caption-attachment-151504" class="wp-caption-text">Analyze your funnel visualization with tools to help you find actionable data.</figcaption></figure>
<h3>Real-Time Analytics</h3>
<p>Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Stream view to see activity on your site in real-time.</p>
<figure id="attachment_151508" aria-describedby="caption-attachment-151508" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png"><img class="size-medium wp-image-151508" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png" alt="WooCommerce Mixpanel Stream" width="550" height="437" /></a><figcaption id="caption-attachment-151508" class="wp-caption-text">Watch your customers interact with your store in real-time</figcaption></figure>
<h3>Powerful Customization</h3>
<p>All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically tied to their WordPress username or email address when logged in. Custom events can be tracked by adding a snippet to your theme.</p>
<figure id="attachment_152633" aria-describedby="caption-attachment-152633" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png"><img class="size-medium wp-image-152633" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png" alt="WooCommerce Mixpanel Admin Settings" width="550" height="492" /></a><figcaption id="caption-attachment-152633" class="wp-caption-text">Already using Mixpanel? Easily customize event & property names to match your existing data</figcaption></figure>
<h3>Supports WooCommerce Subscriptions</h3>
<p>Selling subscriptions on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Mixpanel can show you average subscription length, cancellation rate, and more subscription metrics without any extra configuration required.</p>
<h3>How to Get Started (in 5 minutes or less)</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store.</li>
<li>Login to your Mixpanel account (<a href="https://mixpanel.com/register/">sign up</a> for free if you don’t already have an account) and grab your project token.</li>
<li>Save your token on the settings page.</li>
<li>That’s it! Sit back and enjoy easy but powerful store analytics!</li>
</ol>
<p>Read the <a href="https://woocommerce.com/document/mixpanel/">full documentation</a> to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!</p>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Mixpanel

<p>Add event tracking powered by Mixpanel to your WooCommerce store.</p>

GTM Kit vs Mixpanel