<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
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<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
<p>Gain valuable insights into where your sales are coming from with <strong>UTM Tracking for WooCommerce</strong>. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.</p>
<p>The <strong>Performance Report</strong> provides a detailed breakdown of revenue by:</p>
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
<p>Additionally, the extension tracks and categorizes sales based on <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong>, helping you measure the effectiveness of your marketing efforts.</p>
<p><img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" /></p>
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
<p>Easily identify the source of every order right from your order list. <strong>UTM Tracking for WooCommerce</strong> categorizes all traffic sources, offering clear insights into where your customers are coming from, including:</p>
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
<p>This dual-reporting approach ensures you accurately credit the right marketing channels for both <strong>initiating and closing sales</strong>, giving you a complete view of your customer journey and campaign performance.</p>
<h3>Discover Your Most Valuable Traffic Sources</h3>
<p>Easily pinpoint which websites and campaigns drive the most sales with the <strong>Top Referrers</strong> feature.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
<p>By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.</p>
<p><img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" /></p>
<h3>Optimize Your High-Performing Pages</h3>
<p>Uncover which <strong>landing pages</strong> drive the most conversions and turn visitors into customers.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
<p>By leveraging insights from top-performing pages, you can refine your strategy and <strong>continuously improve your conversion rates</strong>.</p>
<h3>Effortless Data Filtering for Deeper Insights</h3>
<p>Easily refine your reports with <strong>one-click filtering</strong> right from the dashboard.</p>
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
<p>With our <strong>intuitive filtering system</strong>, you can drill down into your data in seconds and make informed marketing decisions with ease.</p>
<p><img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" /></p>
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
<p>Capture and analyze <strong>all UTM parameters</strong> to gain a deeper understanding of your marketing performance.</p>
<ul class="wccom-tick-list-secondary">
<li>Track <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong></li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
<p>With this <strong>UTM Tracking for WooCommerce</strong> extension, you’ll always know which efforts drive the best results.</p>

UTM Tracking

<p>Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.</p>

GTM Kit vs UTM Tracking