<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
<div class="woo-sc-box normal">
<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Organize coupons by campaign</strong> to create targeted and focused promotions.</li>
<li><strong>Measure the success</strong> of each campaign and optimize future marketing efforts.</li>
<li><strong>Encourage repeat purchases</strong> and foster long-term customer relationships.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Organize coupons by campaign</h2>
<p>The <strong>WooCommerce Coupon Campaigns </strong>extension is designed to help you measure your coupons’ impact within your market. Whether you’re sending out a batch of coupons to an event your company is sponsoring or are running a particular kind of promotion once a month on a variety of products, Coupon Campaigns makes tracking of these campaigns a breeze.</p>
<figure id="attachment_506338" aria-describedby="caption-attachment-506338" style="width: 1259px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/09/create-a-coupon.jpg" target="_blank" rel="noopener"><img class="wp-image-506338 size-full" src="https://woocommerce.com/wp-content/uploads/2014/09/create-a-coupon.jpg" alt="Easily create coupon campaigns, using a familiar WordPress interface." width="1259" height="524" /></a><figcaption id="caption-attachment-506338" class="wp-caption-text">Easily create coupon campaigns, using a familiar WordPress interface.</figcaption></figure>
<h2>Track the performance of your promotions</h2>
<p><strong>WooCommerce Coupon Campaigns </strong> integrates directly into your WooCommerce reporting dashboard. This enables performance tracking of campaigns across various date ranges, with several default options included (this week, this month, last month, this year).</p>
<figure id="attachment_18734002264916" aria-describedby="caption-attachment-18734002264916" style="width: 3028px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2014/09/coupon_campaigns_reports.webp"><img class="wp-image-18734002264916 size-full" src="https://woocommerce.com/wp-content/uploads/2014/09/coupon_campaigns_reports.webp" alt="" width="3028" height="1814" /></a><figcaption id="caption-attachment-18734002264916" class="wp-caption-text">Visual reports of coupon campaign performance, directly in your WooCommerce reporting dashboard.</figcaption></figure>
<p> </p>
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262567" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed-1.png?w=320" alt="" width="120" height="105" /></td>
<td>
<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything about you need to know about WooCommerce Coupon Campaigns.</p>
<h4><a href="https://woocommerce.com/document/woocommerce-coupon-campaigns/" target="_blank" rel="noopener">View documentation</a></h4>
</td>
</tr>
</tbody>
</table>
<hr class="wccom-product-heading__hr" />
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262105" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed.png?w=320" alt="" width="120" height="105" /></td>
<td>
<h2>Questions and Support</h2>
<p>If you have pre-sale questions or need help, <span class="link-annotation-unknown-block-id--992406005">get in touch</span> with our friendly Happiness Engineers.</p>
<h4><a href="https://woocommerce.com/my-account/create-a-ticket/" target="_blank" rel="noopener">Get support</a></h4>
<p> </td>
</tr>
</tbody>
</table>
<p>Accelerate the performance of your coupons and promotions. Purchase <a href="https://woocommerce.com/products/woocommerce-coupon-campaigns/?add-to-cart=506329"><strong>WooCommerce Coupon Campaigns</strong></a>, today!</p>

WooCommerce Coupon Campaigns

<p>Categorize coupons within coupon campaigns, making it easier to track the performance of a collection of coupons.</p>

GTM Kit vs WooCommerce Coupon Campaigns