<h2>Additional Features for GTM Kit</h2>
<p>If you use GTM Kit to manage Google Tag Manager integration, you already have a powerful tool to support your business. However, there are always opportunities to enhance and broaden your marketing and operations processes. To extend the functionality of GTM Kit, we developed the GTM Kit Woo Add-on.</p>
<p>The GTM Kit Woo Add-on allows you to measure and optimize sales results with the highest possible accuracy, giving you a competitive advantage in marketing optimization. Flexibility and page speed are its cornerstones, and it is designed to meet the needs of marketers who push WooCommerce to its limits.</p>
<div class="woo-sc-box normal">
<p>GTM Kit Woo Add-on is an add-on plugin for the free GTM Kit plugin. If you have not already installed GTM Kit, it will be installed for you automatically.</p>
</div>
<p> </p>
<h2>Features</h2>
<p>The <strong>GTM Kit Woo Add-on</strong> enhances existing GTM Kit powered stores with the following features:</p>
<ul class="wccom-tick-list-primary">
<li>Server-Side Tracking</li>
<li>Advanced eCommerce Events</li>
<li>Flexible event triggers</li>
<li>Advanced Google Tag Manager presets</li>
</ul>
<p> </p>
<h3>Server-Side Tracking</h3>
<p>Server-side tracking has become a prerequisite for accurate campaign management, which is an important competitive parameter for all serious eCommerce businesses. Utilizing server-side webhooks, the GTM Kit Woo Add-on ensures that all conversions are tracked with 100% accuracy. This guarantees that no conversion is missed, and all cancelled or refunded orders are automatically deducted from the conversion count.</p>
<p>GTM Kit Woo Add-On offers support for purchase and refunds using server-side tracking based on a universal data client in Google Tag Manager that can be used with not only GA4, but Google Ads, Facebook and many more.</p>
<div class="woo-sc-box normal">
<p>Server-Side tracking requires a Google Tag Manager server container.</p>
</div>
<p> </p>
<h3>Advanced eCommerce Events</h3>
<p>GTM Kit Woo Add-On adds the Google Analytics 4 events ‘add_to_wishlist’ and ‘refund’ to the already extensive list of advanced eCommerce events in the Data Layer:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li><strong>add_to_wishlist</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li><strong>refund</strong></li>
<li><strong>order_paid</strong></li>
</ul>
<p> </p>
<h3>Flexible event triggers</h3>
<p>By default, the GTM Kit is compatible with the standard structure of the Storefront theme, as well as any theme or extension that adheres to this format.</p>
<p>The GTM Kit Woo Add-On enables advanced users to define custom event triggers, accommodating highly customized templates and checkout flows. Additionally, it supports popular premium WooCommerce extensions and themes out of the box.</p>
<p>This flexibility allows you to push WooCommerce to its limits without compromising tracking accuracy.</p>
<p> </p>
<h3>Advanced Google Tag Manager presets</h3>
<p>GTM Kit sends data to your Google Tag Manager container, but you still need to configure Tags, Triggers, and Variables in Google Tag Manager to utilize the data.</p>
<p>This can be overwhelming for some users. However, the GTM Kit Woo Add-On simplifies this process by including packaged presets for the most popular tools and platforms on the market. This allows you to set up and run the integration in just a few simple steps without creating every single GTM variable and trigger yourself.</p>
<p>The GTM Kit Woo Add-On comes with multiple presets for different use cases, ready for import, including Google Analytics 4, Google Ads, Facebook, and Server-Side Tagging.</p>
<p> </p>
<h2>There’s more to come!</h2>
<p>The GTM Kit Woo Add-On is actively being developed and is not just in maintenance mode. We have a long list of feature requests that we intend to implement, ensuring continuous improvements and new functionalities.</p>
<p> </p>

GTM Kit

<p>Enhance your Google Analytics and Google Tag Manager with advanced eCommerce events and robust server-side tracking.</p>

<h2>Get Insights Into Your WooCommerce Sales Funnel with Google Analytics Pro</h2>
<p>WooCommerce Google Analytics Pro turbo charges the integration between your WooCommerce store and your free Google Analytics account. Get <strong>detailed insights</strong> in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p>WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like <strong>average order value</strong>, <strong>conversion rate</strong>, <strong>sales by product or category</strong>, and other valuable data.</p>
<figure id="attachment_160338" aria-describedby="caption-attachment-160338" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png" rel="attachment wp-att-160338"><img class="size-large wp-image-160338" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png?w=950" alt="WooCommerce Google Analytics Pro: eCommerce report" width="950" height="690" /></a><figcaption id="caption-attachment-160338" class="wp-caption-text"><em>eCommerce Tracking with almost no setup!</em></figcaption></figure>
<h3>Detailed Tracking with Easy Setup</h3>
<p>Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that <strong>enhanced eCommerce tracking</strong> is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.</p>
<figure id="attachment_160323" aria-describedby="caption-attachment-160323" style="width: 443px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png" rel="attachment wp-att-160323"><img class="size-medium wp-image-160323" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png?w=443" alt="WooCommerce Google Analytics: General Settings" width="443" height="550" /></a><figcaption id="caption-attachment-160323" class="wp-caption-text"><em>Plugin Settings</em></figcaption></figure>
<p>It only takes <strong>3 clicks</strong> to get your WooCommerce store connected to your Google Analytics account.</p>
<h3>Why use Google Analytics Pro</h3>
<ul class="wccom-tick-list-primary">
<li>Provides basic site tracking and analytics, such as pageviews or customer sessions</li>
<li>Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking</li>
<li>Allows you <strong>exclude shop managers</strong> from tracking along with site admins</li>
<li>Track <strong>User IDs</strong> for more accurate user counts</li>
<li>Tracks basic eCommerce events like “add to cart” or “checkout started”</li>
<li>Adds <strong>advanced eCommerce event tracking</strong>, such as “coupon addition / removal” and “cart quantity changed”</li>
<li>Track manually added orders</li>
<li>Adds events for <strong>customer actions</strong>, such as sign in or out, or leaving a product review / comment</li>
<li>Adds <strong>order refund and cancellation</strong> tracking</li>
<li>Track customer email opens as events in the “Emails” category</li>
<li>Includes full support for <strong>Shopping Behavior</strong> and <strong>Checkout Behavior</strong> analysis reports <sup><strong>NEW</strong></sup></li>
<li>Adds <strong>checkout options</strong> to get deeper insights into checkout choices made by customers, such as selected payment method <sup><strong>NEW</strong></sup></li>
</ul>
<h3>Detailed Event Tracking</h3>
<p>The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png" rel="attachment wp-att-160334"><img class="aligncenter size-medium wp-image-160334" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png?w=550" alt="WooCommerce Google Analytics Pro: events tracked" width="550" height="504" /></a></p>
<h3>Advanced eCommerce Reports</h3>
<p>Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png"><img class="aligncenter size-large wp-image-368929" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Shopping Behavior analysis" width="950" height="556" /></a></p>
<p>Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png"><img class="aligncenter size-large wp-image-368930" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Checkout Behavior analysis" width="950" height="558" /></a></p>
<p>This plugin even provides support for sending <strong>checkout options</strong> to filter your checkout sessions based on customer actions or data:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png"><img class="aligncenter size-large wp-image-368933" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png?w=950" alt="WooCommerce Google Analytics Pro checkout options" width="950" height="401" /></a></p>
<h3>Powerful Customization</h3>
<p>All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurate user counts. Custom events can be tracked by adding a snippet to your theme.</p>
<figure style="width: 456px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png" rel="attachment wp-att-160324"><img class="aligncenter size-medium wp-image-160324" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png?w=456" alt="WooCommerce Google Analytics: Event Names 1" width="456" height="550" /></a><figcaption class="wp-caption-text"><em>Already using Google Analytics? Easily customize the event names to match your existing data</em></figcaption></figure>
<h3>How to Get Started</h3>
<p><o</p>
<ul>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Login to your Google Analytics account (<a href="https://www.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">sign up for free</a> if you don’t already have an account) and connect it to this plugin</li>
<li>Enabled enhanced eCommerce tracking in your GA account</li>
<li>That’s it! Sit back and enjoy detailed site analytics!</li>
</ul>
<p>Read the <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro/">plugin documentation</a> to see a full list of tracked events, to learn how to customize event names, track custom events, and more!</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Google Analytics Pro

<p>Add advanced event tracking and enhanced eCommerce tracking to your WooCommerce site.</p>

GTM Kit vs Google Analytics Pro