WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

<h3>Serve tailored catalogs to your B2B buyers so they only see what they’re interested in!</h3>
Catalog Visibility for WooCommerce enables store admins to create customized rules for product visibility, pricing, Minimum Order Quantity (MOQ), and Minimum Order Value (MOV). Easily adjust your store’s product display and pricing strategies based on user roles, geolocation, specific customers, and more — ensuring that the right products are shown to the right customers at the right prices.
With its powerful custom role management feature, this plugin lets you create personalized user roles tailored to your needs. Whether you’re managing pricing rules, controlling visibility, or enforcing purchase conditions, this plugin gives you the flexibility and control to apply these rules to any custom roles you’ve created. Gain the power you need to optimize your store’s performance and provide an exceptional shopping experience for your customers
<h3>Core features of Catalog Visibility for WooCommerce</h3>
The plugin is packed with the following features:
<h4>Visibility Rules</h4>
<ul>
<li style="font-weight: 400">Hide Specific Products or Categories: Select products or categories to hide based on specific criteria such as user roles, geolocation, or customers.</li>
<li style="font-weight: 400">Entire Store Visibility: You can choose to hide the entire catalog for non-logged-in users, ensuring exclusive access to registered customers only.</li>
<li style="font-weight: 400">Geolocation-Based Restrictions: Set product visibility to be region-specific, ensuring customers only see products available in their area.</li>
</ul>
<img class="size-medium wp-image-18734005096139 aligncenter" src="https://woocommerce.com/wp-content/uploads/2020/06/1_6a72e6.png?w=896" alt="" width="896" height="446" />
<ul>
<li style="font-weight: 400">Custom Redirects for Hidden Pages: When users attempt to access hidden content, you can set up custom redirection to direct them to an alternate page of your choice, such as a login page or a promotional page.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096165" src="https://woocommerce.com/wp-content/uploads/2020/06/Custom-Redirects-for-Hidden-Pages.gif?w=896" alt="" width="896" height="489" />
<h4>Price List Rules</h4>
<ul>
<li style="font-weight: 400">Geo-Location-Based Pricing: Set different prices for customers based on their geographic location, ensuring that you can cater to local market demands effectively.</li>
<li style="font-weight: 400">Role and Customer-Specific Pricing: Apply price adjustments based on user roles or individual customer profiles, making pricing truly personalized.</li>
<li style="font-weight: 400">Price Adjustment Options: Use percentage-based prices or set custom fixed prices for products or categories, allowing for greater flexibility in your pricing strategy.</li>
<li>Apply Standard Pricing Across Catalog: Set a universal default price for your entire catalog with ease.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096968" src="https://woocommerce.com/wp-content/uploads/2020/06/all_screen.png?w=896" alt="" width="896" height="444" />
<ul>
<li>Update Prices via CSV: Effortlessly manage pricing with CSV uploads. Use bulk upload to update all price lists at once or target specific price lists with rule-based CSV uploads.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096945" src="https://woocommerce.com/wp-content/uploads/2020/06/CSV-Global.png?w=896" alt="" width="896" height="406" />
<h4>Minimum Order Quantity (MOQ) Rules</h4>
Ensure that customers purchase a minimum quantity of products, either store-wide or for specific items.
<ul>
<li style="font-weight: 400">Set MOQ per Product or Catalog: Define minimum order quantities for specific products, categories, or the entire store to enforce bulk purchasing.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096184" src="https://woocommerce.com/wp-content/uploads/2020/06/1_d6a4c9.png?w=896" alt="" width="896" height="443" />
<ul>
<li style="font-weight: 400">Flexible MOQ Configurations: You can choose from various settings to control minimum order quantities—apply range limits (e.g., 10-100 units) or use multipliers (e.g., buy 5, get 10).</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096185" src="https://woocommerce.com/wp-content/uploads/2020/06/mix-max.gif?w=896" alt="" width="896" height="440" />
<ul>
<li style="font-weight: 400">Custom Role and Location-Based Rules: Apply MOQ rules based on specific user roles, customer types, or geolocation, ensuring that rules are applied only to the relevant audience.</li>
</ul>
<h4>Minimum Order Value (MOV) Rules</h4>
Set a minimum order value that must be reached before customers can proceed to checkout.
<ul>
<li style="font-weight: 400">Store-Wide or Product-Specific MOV: Define a minimum order value that customers need to meet for specific products or for the entire catalog.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096193" src="https://woocommerce.com/wp-content/uploads/2020/06/Store-Wide-or-Product-Specific-MOV.png?w=896" alt="" width="896" height="444" />
<ul>
<li style="font-weight: 400">Apply MOV Rules by Customer and Role: Customize MOV rules based on user roles, specific customers, or geolocation to tailor your store’s checkout conditions to different market needs.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096192" src="https://woocommerce.com/wp-content/uploads/2020/06/MOV-for-Prod.png?w=896" alt="" width="896" height="443" />
<ul>
<li style="font-weight: 400">Restrict Incomplete Purchases: Automatically block customers from completing their order if the total value does not meet the minimum threshold.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096208" src="https://woocommerce.com/wp-content/uploads/2020/06/MOV-Restriction.png?w=896" alt="" width="896" height="511" />
<h4>Custom Roles Management</h4>
Create and manage custom user roles to apply tailored visibility and pricing rules efficiently.
<ul>
<li style="font-weight: 400">Personalized User Roles: Create unique user roles that fit your business needs, and assign these roles to customers to manage their access and pricing more precisely.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096180" src="https://woocommerce.com/wp-content/uploads/2020/06/1_39492e.png?w=896" alt="" width="896" height="394" />
<ul>
<li style="font-weight: 400">Assign Rules to Custom Roles: Once custom roles are created, you can assign specific visibility, pricing, MOQ, or MOV rules to them, ensuring a highly personalized shopping experience.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096181" src="https://woocommerce.com/wp-content/uploads/2020/06/2_8b4966.png?w=896" alt="" width="896" height="417" />
<ul>
<li style="font-weight: 400">Role Editing and Management: Easily edit or delete roles, or change role assignments to optimize your store’s access control and customer segmentation.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096182" src="https://woocommerce.com/wp-content/uploads/2020/06/3_8afa7b.png?w=896" alt="" width="896" height="396" />
<h4>Advanced Store Access Controls</h4>
Control access to various parts of your store to enhance security and streamline the shopping experience.
<ul>
<li style="font-weight: 400">Hide Prices for Non-Logged-In Users: Hide product prices for users who aren’t logged in, encouraging customer registration and protecting sensitive information.</li>
<li style="font-weight: 400">Restrict Page Access for Guest Users: Prevent non-logged-in users from accessing specific pages or sections of your store, such as product pages, checkout, or special offers.</li>
<li style="font-weight: 400">Full Store Visibility Control: Hide the entire store for non-logged-in users if needed, making it available only to logged-in customers.</li>
<li style="font-weight: 400">Custom Redirection for Restricted Access: When access is restricted, redirect users to a custom page, such as a sign-up or login page, or even a page with special offers to boost conversions.</li>
</ul>
<img class="alignnone size-medium wp-image-18734005096174" src="https://woocommerce.com/wp-content/uploads/2020/06/4_04cd71.png?w=896" alt="" width="896" height="690" />
<h4>Set priorities for conflicting conditions</h4>
Manage catalog-visibility rules by setting priorities so that conflicting conditions don’t create unexpected behavior and disrupt the customer experience. Setting priorities from one to five allows you to specify rules in order of importance to overwrite other rules in case of a conflict.

Extend B2B – Catalog

Deliver a personalized B2B shopping experience by customizing product visibility, pricing, and purchase rules based on user roles, geolocation, and customer segments.

Hide Price & Show Custom Button vs Extend B2B – Catalog