WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

<ul class="wccom-tick-list-primary">
<li>Make your store accessible by registered users only</li>
<li>Private entire website, store or specific products and pages</li>
<li>Manually validate and approve or disapprove new user registrations</li>
<li>Customize login and signup form and add background image or videos</li>
</ul>
<hr class="wccom-product-heading__hr" />
WooCommerce Private Store & Website extension enables you to hide your entire website, store, or specific products and pages from non-logged-in users. Privatize content from guest visitors and force them to login/register to access it. Allow new users to register on your website and manually validate or auto-approve new user registrations.
You can choose to privatize the entire website, store, specific products, product categories, pages, posts, post-categories, tags, and other pages. When guest users access the private content, you can choose to redirect them to the my-account page, custom URL, or custom login/registration form provided in the extension. When you use the custom login/registration form, you can display an image or video in the background and customize the form title, logo, and opacity.
If you are running a closed members-only store and do not want new users to submit registration requests, you can choose to disable the registration form. You can manually add new users from the backend.
This WooCommerce Private Shop extension also allows you to decided whether the privatized pages can be indexed and ranked by Google or not. Here is the features list at a glance.
<h2>Features List of WooCommerce Private Store</h2>
<ul>
<li>Force visitors to login/register to access the VIP area</li>
<li>Hide the whole website, store-only, or specific pages</li>
<li>Allow/disallow new user registrations</li>
<li>Auto or manually review and approve new registrations</li>
<li>Display custom messages and send emails about account statuses</li>
<li>Display your default login/registration form, custom login/signup form, or redirect to another URL</li>
<li>Add background video or image to the custom login/registration form</li>
<li>Customize form title, logo, and text</li>
<li>Redirect after login to the previous page, my-account, or any other link</li>
</ul>
<img class="alignnone size-full wp-image-7498608" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Private-Store-Website.png" alt="" width="980" height="557" />
<h2>Privatize the entire website, store, or specific pages</h2>
WooCommerce Private Store & Website extension offers you to choose from 3 access control settings to privatize your VIP content.
<ul>
<li>Whole website (includes WooCommerce stores and WordPress posts and pages)</li>
<li>Whole-store (hides store only – all products, categories, shop, cart and checkout, etc.)</li>
<li>Selected Items (products, product-categories, pages, post-categories, and post types)</li>
</ul>
<img class="alignnone size-full wp-image-7498614" src="https://woocommerce.com/wp-content/uploads/2021/02/Privatize-WooCommerce-WordPress-Page-or-Whole-website.png" alt="" width="980" height="1570" />
<h2>Use custom or default login/signup form</h2>
When a user accesses the hidden page, you can show them:
<ul>
<li>Default login/registration form (My-Account page)</li>
<li>Redirect them to custom URL (inform them if a page is private and how to get access)</li>
<li>Custom login/registration form in a popup</li>
</ul>
With a custom login/sign-in form, you get the following additional features:
<ul>
<li>Customize login and sign up form titles</li>
<li>Add an image, color, or video in the background</li>
<li>You can upload a custom video or use a YouTube video</li>
<li>Enable/disable signup form</li>
<li>Add a custom logo on top</li>
</ul>
<img class="alignnone size-full wp-image-7498606" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Private-Store-Login-Signup-Page.png" alt="" width="980" height="1435" />
<h2>Auto or manually validate new users</h2>
With the WooComerce Private Shop extension, you can enable/disable new user registration requests and manually approve or set them on auto-approval. You can also choose to send customizable emails to notify customers about their account statuses. You can customize and enable/disable these email messages:
<ul>
<li>Email to admin when a new account registers and is awaiting approval</li>
<li>Email to the customer when a new account is registered and awaits approval</li>
<li>Email to the customer when an account is approved</li>
<li>Email to the customer when an account is not approved</li>
</ul>
You can also choose to include the direct approval and decline link in the email to approve/disapprove users on the go. The admin must be logged-in to their admin account for approval and decline links to work.
<img class="alignnone size-full wp-image-7498607" src="https://woocommerce.com/wp-content/uploads/2021/02/Manually-Approve-New-Users-WooCommerce-Private-Shop.png" alt="" width="980" height="1890" />
Along with email notifications, you can choose to display custom messages after login/registration to inform users of their account status.
<ul>
<li>Customize the message displayed when the user account is created and awaits approval</li>
<li>Customize the message displayed when a user logs-in to an account awaiting approval</li>
<li>Customize the message displayed when the user logs into a declined account</li>
</ul>
<img class="alignnone size-full wp-image-7498609" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Custom-Messages.png" alt="" width="980" height="749" />
Requirements
Minimum PHP version: 7.2

Private Store & Website

Privatize your whole website, store section or specific products, categories and pages.  Allow only registered users to access the restricted content.

Hide Price & Show Custom Button vs Private Store & Website