WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

The Products by Attributes & Variations plugin gives you two ways to showing variations on listing pages: 1) displaying product variations as simple products, or 2) displaying product attributes on listing pages. Improve your user experience by allowing customers to find relevant variations from shop pages and add products to their cart without having to visit the product detail page.
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" />
<h2>1.  Show variations as single products:</h2>
This feature empowers you to show variations as simple products on shop, category, and other listing pages. Customers can find relevant product variations from listing pages and add products directly to their cart, and the variations are compatible with product filters and search. This makes your catalog look bigger and improves the user experience.
<img class="alignnone size-full" src="https://woocommerce.com/wp-content/uploads/2019/10/WooCommerce-Show-Single-Variations-.png" width="958" height="1178" />
<h3>Key settings</h3>
<ul>
<li>Display variations of all or specific items as simple products</li>
<li>Exclude any variations from showing as simple product</li>
<li>Option to hide the main product from listing pages</li>
</ul>
<img class="alignnone size-full wp-image-5822577" src="https://woocommerce.com/wp-content/uploads/2019/10/WooCommerce-Show-Single-Variations-Setting-page.png" alt="" width="925" height="898" />
Exclude specific variation & customize sorting order
From Product Edit > Variations, you can exclude individual variations from displaying them as simple products on listing pages. You can also give a custom menu sorting order for each variation.
<img class="alignnone size-full wp-image-5710915" src="https://woocommerce.com/wp-content/uploads/2019/10/Variations-Settings-2.png" alt="" width="958" height="1212" />
Exclude entire attribute:
You can exclude any attribute and display products by only one attribute. For example, if you have color and size as attributes, you can exclude size and display products by color only. You can exclude this from the product edit sheet on the backend.
<img class="alignnone size-full wp-image-7957711" src="https://woocommerce.com/wp-content/uploads/2019/10/Exclude-Attribute.png" alt="" width="960" height="512" />
<hr />
<h2>2.  Display attribute selections on listing pages</h2>
This lets you add product attributes to listing pages so customers can select their desired variations and add products to their carts from a listing page. This makes shopping easier — customers will no longer need to visit individual product pages to make selections.
The attributes are displayed in the same format as on the product detail page. For example, if you are using color swatches or a third party plugin to show size options in a dropdown menu and are showing color options with checkboxes, the same dropdown and checkboxes will be displayed on listing pages
You can also utilize the toggle mode option to keep your products listing compact. Customers can click on the show/hide button to see the variations.
<img class="alignnone size-full wp-image-5710916" src="https://woocommerce.com/wp-content/uploads/2019/10/Variations-Dropdown-2.png" alt="" width="980" height="1168" />
<h3>Key settings</h3>
<ul>
<li>Display attributes of all or selected products</li>
<li>Option to display quantity box</li>
<li>Toggle mode option to keep the listings compact</li>
</ul>
<img class="alignnone size-full wp-image-5000645" src="https://woocommerce.com/wp-content/uploads/2019/10/woocommerce-Show-variations-on-shop-page-.jpg" alt="woocommerce Show variations on shop page" width="954" height="939" />
<h3>FAQs:</h3>
Can I use both features at the time?
Yes, you can convert your variations into products, and at the same time show attribute selections under the parent product.
Can I change variation product titles?
Yes, you can customize the title for each product by variation.
Is it compatible with product filter and layered navigation?
Yes, both features are 100% compatible with default sortings, product filters, and layered navigation.

Products By Attributes & Variations

This plugin enables you to 1) display product attributes on listing pages for easy selection and 2) display variations as simple products.

Hide Price & Show Custom Button vs Products By Attributes & Variations