WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

<ul class="wccom-tick-list-primary">
<li data-section-id="1fv8xgz" data-start="113" data-end="219">Manage product purchases according to user roles through an easy-to-set restriction interface.</li>
<li data-section-id="1xqqher" data-start="220" data-end="331">Create rules based on WooCommerce user roles, product types, quantity limits, and shipping classes.</li>
<li data-section-id="alseem" data-start="332" data-end="401">Apply purchase restrictions to specific individual users.</li>
<li data-section-id="ylhsx1" data-start="402" data-end="513">Disable Add to Cart and quantity options for unauthorized users and show clear restriction notices.</li>
<li data-section-id="rl5w2q" data-start="514" data-end="605">Set minimum order quantities per user role for selected products or categories.</li>
<li data-section-id="19iao7f" data-start="606" data-end="695">Restrict purchases by product categories, specific products, or shipping classes.</li>
<li data-section-id="1w07wg9" data-start="696" data-end="791">Display real-time error messages on product and cart pages for quantity violations.</li>
<li data-section-id="ejbdjl" data-start="792" data-end="854">Fully customize warning messages using shortcodes.</li>
<li data-section-id="12wmrby" data-start="855" data-end="926">Hide product price or entire product from restricted users.</li>
<li data-section-id="1ijfzil" data-start="927" data-end="999">Create multiple rules for different user roles or customers.</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>
<hr />
<h2>Restrict Purchases by User Role, Specific Customers, and Quantity Rules</h2>
 
Sometimes you need to restrict certain products for user roles. This plugin makes it easy. 
Once installed, you’ll find a new “Purchase Restriction” tab under WooCommerce settings. From there, you can create unlimited rules to control product visibility and purchase access based on
<ul>
<li style="font-weight: 400">User roles (like wholesale customers, members, or logged-in users)</li>
<li style="font-weight: 400">Specific selected user role </li>
<li>Specific selected individual user</li>
<li style="font-weight: 400">Product categories or types</li>
<li style="font-weight: 400"> minimum product order quantity rules</li>
</ul>
If a user doesn’t meet the conditions, they won’t see the Add to Cart button, price, or even the product itself (based on your settings). You can also set custom messages for restricted users.
Perfect for B2B stores, membership-based shops, and anyone who wants more control over who buys what.
Purchase Restriction by User Role 
with woocommerce restricted products. You can easily manage purchase access for customers, administrators, authors, and other user roles through a simple interface that lets you activate, edit, or delete rules as needed. 

<img class="alignnone size-medium wp-image-18734005242450" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_13_411.png?w=896" alt="Restrict Product Purchase Rules" width="896" height="454" />
<h2>Conditional Purchase Rules</h2>
With the WooCommerce Restriction Rules plugin, you have full control over who can buy what in your store. Set minimum purchase quantities for specific products or categories and define which user roles or specific individual users are allowed to access these products. You can easily manage which users can purchase certain items and enforce specific quantity requirements for them.
<img class="alignnone size-large wp-image-18734006112181" src="https://woocommerce.com/wp-content/uploads/2025/05/Easily-create-conditional-purchase-rules-for-products-and-categories.-Select-whether-the-rule-applies-to-specific-user-roles-or-individual-users-and-set-minimum-quantity-requirements.png?w=980" alt="Easily create conditional purchase rules for products and categories. Select whether the rule applies to specific user roles or individual users, and set minimum quantity requirements." width="980" height="460" />
Purchase Access Control 
Non selected users lose the ability to buy restricted products because the Add to Cart directive and quantity tool disappear while showing the “You are not allowed to purchase this product” message.
<img class="alignnone size-medium wp-image-18734005242453" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_17_49.png?w=896" alt="Purchase Access Control" width="896" height="454" />
Minimum product order quantities
This plugin allows If a user tries to purchase less than the minimum quantity set by the store admin, an error message will appear directly on the product page. This ensures that customers meet the required quantity before they can add the product to their cart.
<img class="alignnone size-medium wp-image-18734005242635" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_00_37.png?w=896" alt="" width="896" height="454" />
Cart and Checkout Quantity Validation 
You can set custom messages to show on the cart and checkout page for customers who buy less than the quantity you set.
<img class="alignnone size-medium wp-image-18734005242452" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_07.png?w=896" alt="Enforce Minimum Order Quantities" width="896" height="454" />
Checkout page <img class="alignnone size-medium wp-image-18734005242451" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_39.png?w=896" alt="" width="896" height="454" />
Customizable Error Messages 
You can use the Restrict Product Purchases plugin to modify all warning messages that appear on product and cart pages.
<img class="alignnone size-medium wp-image-18734005242647" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_02_32.png?w=896" alt="Customizable Error Messages" width="896" height="454" />
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="ryff1k" data-start="122" data-end="229">Control who can buy specific products and limit how many items each user can purchase in order.</li>
<li data-section-id="7zu4tj" data-start="230" data-end="312">Stop unauthorized users from accessing restricted or private products.</li>
<li data-section-id="1ksjdls" data-start="313" data-end="411">Show clear restriction messages so customers instantly understand why they cannot buy.</li>
<li data-section-id="1f01iqy" data-start="412" data-end="492">Apply purchase rules to specific user roles or individual customers.</li>
<li data-section-id="1kypgif" data-start="493" data-end="561">Prevent unwanted or incorrect orders before they are placed.</li>
<li data-section-id="11xpp5a" data-start="562" data-end="641">Protect exclusive or limited products from being purchased by everyone.</li>
<li data-section-id="15lwe2d" data-start="642" data-end="726">Reduce manual work by automatically applying purchase restriction rules.</li>
<li data-section-id="fytx05" data-start="727" data-end="812">Improve wholesale and B2B sales by controlling who can place bulk orders.</li>
<li data-section-id="1ewi0w2" data-start="813" data-end="900">Reduce customer support requests by clearly defining purchase availability.</li>
<li data-section-id="bltfeg" data-start="901" data-end="987">Manage bulk purchasing limits and avoid over-ordering from specific users.</li>
</ul>
<h2 data-section-id="xucuav" data-start="119" data-end="146">Use Cases</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="s8bwom" data-start="147" data-end="201">Restrict products for wholesale customers only</li>
<li data-section-id="1wor828" data-start="202" data-end="254">Allow purchases only for specific user roles</li>
<li data-section-id="1j0e0hq" data-start="255" data-end="316">Limit product access to selected individual customers</li>
<li data-section-id="19i3cso" data-start="317" data-end="377">Sell exclusive or private products to selected users</li>
<li data-section-id="19dxy12" data-start="378" data-end="437">Control bulk order quantities for certain customers</li>
<li data-section-id="lq2ioh" data-start="438" data-end="491">Prevent retail users from buying B2B products</li>
<li data-section-id="1viddqi" data-start="492" data-end="539">Offer special products to VIP customers</li>
<li data-section-id="1j8tzlk" data-start="540" data-end="603">Restrict limited stock products to eligible buyers only</li>
<li data-section-id="17g85yc" data-start="604" data-end="669">Create private catalog products not available to everyone</li>
<li data-section-id="1qnsmbs" data-start="670" data-end="721">Apply purchase limits for high-demand items</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>

Restrict Product Purchases

Restrict Product Purchase for WooCommerce lets you limit product access by user role or membership plan. Only users with specific access can view or purchase restricted products.

Hide Price & Show Custom Button vs Restrict Product Purchases