WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

<ul class="wccom-tick-list-primary">
<li>Show product variations as single products in shop, category, and search-result pages.</li>
<li>You can give custom product titles to variations that display as single products in product listing pages.</li>
<li>Includes an option to hide the parent product in shop, category, and search result pages.</li>
<li>You can control the option to show variations as single products and hide parent products globally or on product levels.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Display Variations on Single Product Pages</h2>
WooCommerce variations display in a drop-down menu on a single product page. The customer must go to the single product page, choose a variation and add it to their cart. For stores that sell products with more variations, showing product variations as single products reduces friction in the purchasing flow. With Variations as Single Products for WooCommerce customers can instantly add multiple variations to their carts. With this plugin, you can save your customers time and improve their browsing experience. You can also hide the parent product from product listing pages.
<h2>Settings</h2>
<ul>
<li>Go to > WooCommerce > Settings > Variations as Products</li>
<li>Enable or disable: Select this checkbox to display variations as single products on product listing pages.</li>
<li>Hide parent products: Select this checkbox to hide parent products on product-listing pages.</li>
<li>Process variations: This button is useful to sync existing variations with the plugin. You will only need to use it once after your initial installation of Variations as Single Products for WooCommerce.</li>
</ul>
<img class="alignnone size-full wp-image-3416272" src="https://woocommerce.com/wp-content/uploads/2021/08/Screenshot-2022-05-13-at-7.20.37-PM.png" alt="" width="980" height="632" /><img class="alignnone size-full wp-image-3416272" src="https://woocommerce.com/wp-content/uploads/2021/08/Screenshot-2022-05-13-at-7.20.37-PM.png" alt="" width="980" height="632" />
<ul>
<li>Go to > Products > Edit product > Single variation</li>
<li>Exclude variations: Select this checkbox to exclude this product and show the variations as single products.</li>
<li>Hide parent product: Select this checkbox to hide the parent product on product listing pages.</li>
</ul>
<img class="alignnone size-full wp-image-3416341" src="https://woocommerce.com/wp-content/uploads/2021/08/admin-product-edit-single-variation.png" alt="" width="980" height="436" />
<ul>
<li>Go to > Products > Edit product > Variation</li>
<li>Variation product name: Input your desired variation product title here.</li>
</ul>
<img class="alignnone size-full wp-image-3416350" src="https://woocommerce.com/wp-content/uploads/2021/08/admin-product-edit-page.png" alt="" width="980" height="1059" />
<h2>Frontend</h2>
<img class="alignnone size-medium wp-image-8487276" src="https://woocommerce.com/wp-content/uploads/2021/08/product-variations-shop-page.png?w=620" alt="" width="620" height="665" />
<h2>Troubleshooting</h2>
Use default WordPress troubleshooting.
<h2>Frequently Asked Questions</h2>
Can I give a custom title to each product variation?
Yes, you can add your custom title to product variations by navigating to Products > Edit product > Variation.
Can I hide parent products?
Yes, you can hide parent products globally or for a specific product. To hide it globally, navigate to WooCommerce > Settings > Variations as Products and select the checkbox “Hide parent product”. To hide it at the product level, navigate to Products > Edit product > Single variation and select the checkbox of “Hide parent product.”
I have installed the plugin and configured it, but the variations are not showing as single products. Any advice?
No worries. You just need to click on the Process Variations button by navigating to WooCommerce > Settings > Variations as Products. This will sync the existing product variations with the plugin. You will only need to use this button after your initial installation.

Variations as Single Products

Display variations on separate, searchable, individual product pages and improve your customers’ experience.

Hide Price & Show Custom Button vs Variations as Single Products